Morningstar DBRS’ Post

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

Did Adidas lose the German Football team's shirt deal because of a rapper? Kanye West's controversial remarks led Adidas to cut ties, impacting their revenues, especially with Yeezy shoes off the market. The German football team's poor performance also harmed the German Football Federation (DFB) financially. When the DFB opened bids for kits, Nike seized the opportunity and offered twice the amount that Adidas did. The result? The DFB terminated an almost 80-year-old relationship with Adidas in favor of a new 8-year deal with Nike. The move received heavy criticism in Germany, with some even calling it unpatriotic. What's your take? Did the DFB make the right call? #Adidas #Nike #GermanFootball #DFB #KanyeWest #Yeezy #Sponsorship #SportsBiz #FootballKit #NikevsAdidas #Sports #SportsMarketing #Branding #Sportswear #Marketing

When competition meets creativity, brands elevate the game! Here is a fine display from competing brands showcasing the power of moment marketing. adidas capitalized on Jude Bellingham’s stunning injury-time (90+5 min) overhead kick that kept England in the game during their first knockout match in UEFA EURO 2024, using an inverted logo to highlight the moment. Meanwhile, Nike Chile seized a moment from Chile’s match against Argentina in the CONMEBOL Copa America 2024, pairing it with a cheeky copy. This is how real-time sports moments become marketing gold! #MomentMarketing #SportsMarketing #Sports #Marketing

Perspective is everything! In this iconic photo, we see two football legends, Cristiano Ronaldo and Lionel Messi, together on the pitch. But, if we look closer, we'll notice something even more fascinating - a masterclass in brand sponsorship. Barcelona, Messi's team, is sponsored by Nike, while Real Madrid, Ronaldo's team, is sponsored by Adidas. Yet, individually, Nike partners with Ronaldo, and Adidas with Messi! This image highlights the power of brand awareness and the shift in focus from individual rivalries to brand opportunities. Kids see inspiration, adults see entertainment, but brands see walking advertisements! In today's marketing landscape, attention is the most valuable asset. Let's take a cue from this photo and recognize the potential for brand awareness and collaboration, even in the face of competition. #brandawareness #marketing #sponsorship #football #messi #ronaldo"

⚽️ Morning Snapshot 👔 Albacete Balompié and Alfonso Serrano have mutually agreed to terminate Serrano’s contract as sporting director. 🛫 FC Internazionale Milano president Steven Zhang has expressed his desire to bring the club to China for a preseason tour this summer. 🤝 PUMA Group and adidas are poised to compete with Nike to become France's new kit supplier in 2026. 📺 The Eredivisie CV and ESPN have extended their broadcast rights agreement until 2030. 🤝 Olympique Lyonnais Groupe have extended their partnership with adidas until 2029. 🤝 adidas has also secured the kit supplier rights to نادي النصر السعودي - AlNassr Saudi Club in a three-year deal. ⚽️ LALIGA has opened its first football academy in Bogota, Colombia. 🤝 The Argentine Football Federation (AFA) has signed American Express as their main sponsor until 2026. 🤝 TSG Hoffenheim Fußball-Spielbetriebs GmbH have announced a partnership with security software manufacturer Enginsight GmbH. 🤝 Olympique de Marseille have announced HOLY as their new energydrink partner. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

Adidas announces Lamine Yamal, huge signing for adidas Adidas and a big loss for Nike The young Barcelona prodigy will wear the adidas X Crazyfast Messi “Spark Gen10s” in European and international competitions. 👟 _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr | #sales | #basketball |#deloitte | #football

Football ads are the best.

Drapers explores how brands are cashing in on the Euros, Wimbledon, Olympics and Paralympics. "The Olympics inspires such a huge amount of people to get more involved with sports, and, of course, this will translate over into sportswear sales for retailers." Read more below. #retailnews #fashionnews #sportswear #retailsales #Euros #Olympics #Paralympics #Wimbledon

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #business #advertisingandmarketing #nike #michaeljordan #airjordan #advertising #marketing #socialmedia #brands #sports #digitalmarketing

🚨 **Newcastle United’s New Away Kit: A Masterclass in Nostalgia Meets Modern Cool** 🚨 I’m not a Newcastle Fan but Adidas has absolutely smashed it with the new Newcastle United away kit launch. It isn’t just a shirt—it’s a love letter to the club’s history, all wrapped up in those iconic maroon and blue colors that every Geordie knows by heart. But let’s talk about the video for a second. This is how you do it. They’ve brought back legends like Shay Given, Rob Lee, Ginola and paired them with our current stars, blending old-school vibes with fresh energy. The whole thing is pure genius. It’s not just about the kit; it’s about that deep connection fans have with the club—past, present, and future. Adidas has managed to create something that’s more than just a launch. It’s a celebration of everything Newcastle United stands for. The attention to detail, the production quality, the emotion—it all shows they really get what Newcastle is about. If you haven’t seen the video yet, trust me, you’re missing out. It leaves you with a real sense of pride in being part of the Toon Army. What do you reckon about the new kit? Does it hit the mark for you? 🖤⚪️ #NUFC #Adidas #Football #KitLaunch #ToonArmy #NewcastleUnited