17 Sport’s Post

🏁 Passion drives connections! 🏍️ The bond between fans and their favorite sport and riders runs deep, creating a unique emotional connection. Brands and businesses can tap into this powerful affinity to reach new consumers and drive engagement. By aligning with the excitement and loyalty of fans, businesses can forge meaningful connections that resonate beyond the track. It's more than just sponsorship; it's about being part of the community and embracing the shared passion for the sport. From gear and accessories to lifestyle products and beyond, there's endless potential for brands to connect with a diverse audience. Let's explore new avenues and harness the energy of sports fandom to drive meaningful brand connections! #SportsMarketing #BrandEngagement #FanConnection 🚀

Fans prefer brands that sponsor the sport they support. - 2 reasons why this happens - Do you know that sports sponsorships play on 2 key aspects of our psyche? ・Affective components ❤️ ・ Cognitive components 🧠 𝟭. 𝗔𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 We feel a special loyalty to a brand just because they sponsor our favourite spor/team/athlete. That's the affective magic at work, creating a positive emotional bond between you and the product through your love for the team. → Brands that engage with us emotionally win over others. 𝟮. 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 The characteristics, values, and qualities we admire in our favourite sports/team/athlete begin to merge with the brand. Over time, the resilience, passion, teamwork, and all the values we associate with the team become synonymous with the product itself. In essence: 𝗦𝗽𝗼𝗿𝘁𝘀 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝗹𝗼𝗴𝗼𝘀 𝗼𝗻 𝗮 𝗰𝗮𝗿. ↳ It's a sophisticated strategy that intertwines our emotions and perceptions with a brand, leveraging our deep-rooted sports affiliations to foster loyalty. ----------------- By stimulating positive emotional ties, sponsorship bonds with the consumer's cognitive structure, leading them to engage in desirable behaviour. 𝗠𝗲𝗮𝗻𝗶𝗻𝗴 → 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲 This is why sport sponsorships are effective to gain brand loyalty. P.S Do you know that over half of MotoGP fans consider sponsors’ products and services more favourably? #motorsport    #professional

Really interesting takeaways here on the psychological impact that sports sponsorships have on fan preference for the brands that sponsor their favourite teams/players. One point that stands out to me is the cognitive aspect, where the values that a fan admires in their favourite team often merge with the brand that supports them. This creates a strong image for the brand in the fan's mind that strengthens over time simply because of their association with a sports entity that holds specific values. Are their any sponsorships that come to your mind when reading these observations? #SportsMarketing #FanEngagement #Sponsorship

🗣️ 5 Reasons that if you’re not supporting your Athletes to invest in and grow their personal brands, your Club is leaving your own Brand success on the table… 𝗵𝘁𝘁𝗽𝘀://𝘄𝘄𝘄.𝗳𝗶𝗿𝘀𝘁𝗳𝗶𝘃𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗰𝗼𝗺/𝗰𝗹𝘂𝗯𝘀-𝗮𝗻𝗱-𝗮𝘁𝗵𝗹𝗲𝘁𝗲-𝗯𝗿𝗮𝗻𝗱𝘀 1️⃣ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗹𝘂𝗯 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Athletes with strong personal brands bring increased attention and prestige to their clubs. As athletes gain popularity and recognition, the clubs they represent also benefit from heightened media exposure and fan interest. This visibility can elevate the club’s reputation in the sports community and beyond. 2️⃣ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Athletes with well-established brands attract more lucrative sponsorship deals and commercial opportunities. These opportunities can extend to the clubs, as sponsors are often interested in partnerships that encompass both individual athletes and their teams. This can lead to diversified revenue streams for the club. 3️⃣ 𝗚𝗿𝗲𝗮𝘁𝗲𝗿 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆: Athletes with compelling personal brands often have dedicated fan bases. When clubs support their athletes in brand building, they tap into these existing fan bases, leading to increased fan engagement and loyalty. This can translate into higher ticket sales, merchandise sales, and sustained support even during off-seasons or performance dips. 4️⃣ 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗖𝗹𝘂𝗯 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗔𝘁𝗵𝗹𝗲𝘁𝗲 𝗠𝗼𝗿𝗮𝗹𝗲: Investing in personal branding signifies a club’s commitment to its athletes’ individual growth and success. This can foster a positive club culture where athletes feel valued and supported. Higher morale among athletes can lead to better performances on the field and a more cohesive team environment. 5️⃣ 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗔𝘀𝘀𝗲𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Athletes with strong personal brands can become long-term assets for the club. Their legacy and influence often continue to benefit the club even after they retire or move on. This enduring impact can help clubs maintain a legacy of excellence and continue to attract new talent and fans. #SportsMarketing, #AthleteBranding, #PersonalBranding, #SportsManagement, #AthleteDevelopment, #BrandStrategy, #SportsBusiness, #TeamBuilding, #LeadershipInSports, and #sportsinnovation

Attention, forward-thinking brands! 🌟 Exciting opportunities await as we unveil the power of athlete collaborations once again through OpenSponsorship! 🏂 Picture your brand seamlessly integrated into the heart of the action, reaching new heights alongside athletes. 🏆✨ Explore the potential of aligning with athletes like never before with our latest success story: Tom Scaccianoce and Nivis Gear! 🎿 Nivis Gear, a trailblazer in winter sport jackets, recently joined forces with Tom Scaccianoce through OpenSponsorship. Witness the perfect synergy as high-quality content meets precision gear, capturing the essence of the skiing experience. ❄️🔥 Why should your brand dive into the world of athlete partnerships? ✅ Authenticity: Forge genuine connections with your audience by associating with athletes who embody your brand values. ✅ Exposure: Gain unparalleled visibility through strategic collaborations, reaching a wider and more engaged audience. ✅ Impact: Make lasting impressions by being part of memorable moments and inspiring narratives. Let OpenSponsorship be your guide in navigating the exciting realm of sports sponsorships! 🌐✨ Elevate your brand, engage your audience, and score big with partnerships that matter. Ready to explore the endless possibilities? Let's connect and tailor a winning strategy for your brand! 🤝🚀 #OpenSponsorship #AthletePartnerships #BrandSuccess #ElevateYourGame

Olympic marketing is proving to be a high-stakes landscape where brand success is being determined on a global stage. As we watch, it’s apparent that strategic agility is crucial. Brands must navigate political and cultural complexities, sponsorship rules, and prepare for the unexpected. While the Olympics offer unparalleled exposure, success requires more than visibility. The true challenge is transforming these events into lasting impact. As the world watches, how will brands turn the Olympic spotlight into long-term value? Adweek covers this story in-depth: https://bit.ly/3ywDoRV #Branding #BrandStrategy #Paris2024

As if you needed any more reasons… Here are 5 that explain why Club teams should be supporting their athletes to build impressive personal brands to unlock more commercial and fan success for the year! 💪

Why Combat Sports Athletes Struggle with Sponsorships—and Why Brands Should Take Notice 🥋🤔 Yes, that’s me at the bottom of the photo—competing at the Olympic qualifying tournament in Paris, fighting for a spot in Tokyo 2020. With no sponsor or support from my federation, I juggled training with a second job to fund my passion. 💪🏾 Many combat sports athletes face similar struggles. Here’s why sponsorships are so elusive and why brands should pay attention: Combat sports often suffer from limited media exposure , meaning less visibility compared to team sports. This makes it challenging for athletes to attract sponsors looking for broad reach. The audience is passionate but niche , which may not appeal to all brands seeking a wider market. Additionally, the stigma associated with combat sports can deter family-friendly brands from getting involved. Financial instability further complicates efforts, as many athletes cannot afford the personal branding needed to attract sponsors. 💶 However, combat sports offer unique benefits for brands. The dedicated fan base provides targeted exposure. Authentic endorsements come from athletes’ real stories of resilience. Exciting content opportunities arise from the high-intensity nature of the sport, and sponsorships can build strong community connections 🌍. For athletes seeking better sponsorships, focus on these strategies: ✅ Use social media to showcase your journey and what makes you stand out ✅ Network effectively to connect with potential sponsors. Combat sports present both challenges and opportunities. The fan base in this niche is exceptional and deeply engaged. While not many brands are currently investing in this space, those who do see significant returns, often generating millions in revenue each year. Brands should seriously consider this untapped market to unlock exceptional growth potential. #CombatSports #AthleteSponsorship #SportsMarketing #BrandPartnership #InvestInAthletes #MarketingStrategy #ChampionAthletes #SponsorshipOpportunities #SupportAthletes #CommunityEngagement #SportsBiz #SponsorshipDeals #AthleteBranding #SportsEndorsement #NicheMarketing #FanEngagement #AuthenticEndorsements #SportsCommunity #BrandGrowth #MarketingOpportunities #DynamicContent

An amazing insight on the transformative impact of sports sponsorship and its role in propelling business growth! 🌐 Congratulations Vanarama! Here's why investing in the world of sports can be a game-changer for your business: 1️⃣ Unmatched Visibility: Sports events attract a massive and diverse audience, providing your brand with unparalleled visibility. Be seen by millions, fostering brand recognition that extends far beyond traditional advertising channels. 2️⃣ Emotional Connection: Sports evoke powerful emotions. By associating your brand with a team or event, you tap into the passion and loyalty of fans, creating a deep and lasting connection with your audience. 3️⃣ Global Reach: Sports break down borders, offering your business an opportunity to reach audiences globally. Whether it's a local team or an international event, sports sponsorship opens doors to markets you may have never explored before. 4️⃣ Positive Brand Image: Aligning with sports conveys a positive and dynamic image. Your brand becomes synonymous with the values of teamwork, excellence, and determination, enhancing your overall reputation. 5️⃣ Engagement and Interaction: Sports sponsorship provides unique opportunities for fan engagement. From social media campaigns to on-site activations, your brand can interact directly with a passionate and captivated audience. Ready to kick-start your journey into the world of sports sponsorship? 🚀 Drop me a DM or send me an email - taylor.ryan@sportinggi.com  #SGI #SportPartnerships #SportsSponsorship #CommercialOpportunities #BusinessGrowth #FanEngagement #SuccessStories #BusinessStrategy

It's certainly sports season!🏅Euro 2024, Copa América, and Wimbledon have wrapped up. Now, we're heading into the Olympics and Paralympics. In a recent article from The Drum, our VP of Growth & Innovation, US, Danny Wong shares his insights on the niche sports and sporting events marketers should be paying attention to this year. Read more here: https://lnkd.in/e-xHAk_3