The Drum

Trendspotting doesn’t need to be a mystical gamble. There’s a science to this art 📈 It is based around getting the right strategy, culture and processes in place, to be able to “lean in and respond with predictability”. Tune in for the third and final part of our ‘Tomorrow’s Trends’ series with John Lewis & Partners, Pernod Ricard, TRIBE, GOLBORNE and Pinterest to explore why getting an early jump on cultural shifts helps create meaningful, lasting connections with an audience. https://lnkd.in/eECcBgBn

The latest (third) in our podcast series in association with The Drum features Craft Media London's co-Founder Sally Weavers discussing comms planning with Brian Jacobs. Listen here for insights into how objective, neutral comms planning can help you (plus the best description of what it is and the parallels with children's football). All this, the benefits of collaboration, and how Brian came to 'steal' an ad layout from a creative agency. https://lnkd.in/enjEqtb4

Brands have been reimagining logos lately, but now they’re merging them too 👀... Kraft Heinz x Walkers Crisps UK 🍅 A cryptic ad shows the Walkers logo as a crisp with a smear of sauce. Campaign by VCCP. #WalkersxHeinz

Say hello to our APAC jury 🥁👋 The extended deadline for The Drum Awards for Marketing is THIS Thursday (20th March)🥁 Want your work judged by some of the industry’s best? Get started today: https://lnkd.in/gGm4UfE Meet some of our incredible APAC jury: Mark Phibbs, VP Global Campaign, Content and Industries Marketing (President) Shalini Seneviratne, Marketing Director of Kimberly-Clark (Vice President) Kim Lim - Universal Music Group Joel M. - Afterpay May Wang - LinkedIn Prashant Iyer - Netflix Angela Bassichetti - Meta Cathy Yum - Zoom Sean Loh - Audi Singapore Ruba Khan - Verizon Shane Capron - PayPal Shilpa Dureja Puri - Samsung India Mariam Al-Foudery - Agility Tara Kapur - Duolingo Fleur Elliott - Amazon Fresh Ryan Miles - Microsoft Advertising & many more! Here are some of the amazing categories that you can enter: 🏆 Brilliant Use of B2B 🏆 Brilliant Use of Data/InsightInspiring 🏆 Examples of Gaming 🏆 Marketing Strategy for Energy/Industry 🏆 Marketing Strategy for Automotive Rising Star #TheDrumAwardsForMarketing #MarketingAwards

OPPORTUNITY FOR YOUNG CREATIVES 🚨 The Drum is thrilled to announce a new initiative in collaboration with LIA - London International Awards to propel rising creative talent! As part of our commitment to developing the next generation of creative leaders, we’re giving three exceptional young creatives from ranked agencies the chance to participate in the prestigious Creative LIAisons learning academy: 🎟️ 1 place in the all-expenses-paid onsite program in Las Vegas 🌍 2 places in the global virtual coaching program This is a career-defining opportunity to learn directly from the industry's top creative minds during LIA judging week. Who can apply? This opportunity is exclusively for agencies featured in this year’s World Creative Rankings. Each ranked agency can nominate one standout creative aged 21-34. 🎯 Agency leaders - this is your chance to invest in your brightest talent 📢 Creative community - tag a leader who should see this! ⬇️ Find out more about the initiative here: https://lnkd.in/evQquAg5 #CreativeLIAisons #TheDrum #CreativeExcellence #AdIndustry #YoungCreatives

Marks and Spencer's is a cereal winner because it listened to social 🏆 Sprout Social, Inc.'s Layla Revis looks upon a product innovation at M&S as proof brands should pay attention to social discourse more often. https://lnkd.in/dmCvsS6K

Oatly is milking the results of its latest blind taste test🥛 Turns out people love Oatly, if they don’t know it’s Oatly - as found by the results of its recent blind taste test. The brand has marked these results with OOH ads but is milking them a bit further … By doing its largest sampling tour across the UK 🇬🇧 Giving people who’ve never tried Oatly the chance to fall in love with it. In London, Oatly are partnering with GRIND to give away 200 free coffees on March 31. They’re also gives samples at NTS Radio’s Saturday Breakfast Show on March 29. #BrandSampling #Oatly #OOH

The difference between advertisers who win and those who don’t? It all comes down to measurement 📊 Experts from Google & Merkle, such as Phromporn Sumatepimolchai, share why analytics will be a top priority for marketers in 2025 - plus the AI-powered tools and strategies shaping the future. 📖 Read the full article now: https://lnkd.in/ej6JNDWu

2025 is the year of Agentic AI, and it's about to shake up the ad industry in a big way 🤯 From strategy to creative execution, AI is transforming four key adland roles. Want to know which ones — and how they’ll evolve? 👀 Read more: https://lnkd.in/gBhVuv66

This review was the biggest test yet for WPP’s GroupM-led model. Sources told The Drum that the media agency's CEO was heavily involved in the pitch, his first since joining last July. WPP still retains a huge portion of the global business, worth $4bn in total. But losing this massive chunk will be a sore blow. One media exec said it will dent wider client confidence in a model that they were still trying to fully understand. Read Jen Faull’s analysis here: https://lnkd.in/eAQdJKQq