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A long-term talent ecosystem. The enhancement of a product and its perception, at times, does not solely derive from the product itself. I have always believed in the "culture" that surrounds a product (or service), particularly through content initiatives that create value. While we have observed similar initiatives, the distinct quality standard with which certain things are executed always makes a difference. Today, I learned that LVMH has announced its plans to inaugurate a Center for Craftsmanship in the heart of Paris by 2025. The conglomerate is consistently broadening its horizons, exploring innovative ways to integrate high fashion with various aspects of the cultural zeitgeist. This endeavor seeks to strengthen its portfolio of brands while simultaneously identifying and nurturing emerging talent. The center is set to function as a comprehensive hub, serving as the physical home for LVMH's vocational training program, which has already imparted skills to over 2,700 individuals across seven countries. Additionally, the center will be open to the public, offering visitors the opportunity to physically engage with the 280 skilled trades represented across LVMH's 75 brands. # 199 FASHION, France 👇 The link to the featured news is in the first comment below. If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Alessandro Valenti, Laurence Caffet, Stefano Cantino, Maxime Harrar, Louis Vuitton More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

“Of course, you can have an experience online with us, but the magic happens in our stores.”💎 In an era where balancing tradition with innovation is key to success in exclusive businesses, Brunello Cucinelli's story stands out. This article from McKinsey & Company showcases how Cucinelli merges time-honored craftsmanship with forward-thinking strategies to create a luxury brand that resonates with both heritage and contemporary trends. A good weekend read for anyone interested in the art of maintaining brand prestige while embracing modern trends. #branding #clientexperience

How Carolina Herrera Got Succession Right Carolina Herrera is one of the hottest fashion brands in New York today, and the decision to pass control from the 79 year old woman founder and leader to a 31 year old man turned out very well: the company which owns brands including Jean Paul Gaultier and Dries Van Noten has seen sales rise by 40% to more than $3.6 Billion in 2022 and double digit growth forecast for 2023. Given that age is such a prominent discussion in the media today, and that in the fashion industry there are several succession plans to consider shortly (Giorgio Armani is 89, Miuiccia Prada 74, and Ralph Lauren 84 for example,) it is vital to understand what makes succession work. Incoming CEO Wes Gordon noted that in his initial meeting with Herrera "I can’t emphasise enough the importance of establishing that trust. We were very different, but also, in many ways, were able to find beautiful bonds.” The transition has proven to be very successful, and for example the brand's number of domestic wholesale "doors" has more than doubled. Importantly, Gordon has respected the DNA and spirit of the brand and a passion for what fashion represents: "What drives me is a total awareness of the vast amount of beautiful clothes that exist in the world, the options that are available to women today. I want to make sure that if she chooses something from Herrera, it is perfect.” Gordon notes that "customers have been some of my greatest teachers." Importantly, Carolina Herrera has confirmed their positioning with a solid #strategy and brand approach: “Regardless of if you’re selling a lipstick or a dress, at the end of the day, you need to send a unified message that you’re a unique brand talking to the consumer,” said Ana Trias Arraut, Carolina Herrera’s chief brand officer in an interview with Business of Fashion. And as with every great brand, the people know what their superpower is and embrace this: "There will always be a client who wants beautiful, feminine, elegant clothes, whether it’s for day or night,” explains President Emilie Rubinfeld. “That’s our superpower.” Herrera has dressed some of the most famous women in the world, including Jacqueline Onassis, Renee Zellweger, and Michelle Obama. How well does your Strategy espouse the values which will guide decision making into the #future ? What do you think about the success of Carolina Herrera in transitioning so well with a #succession plan that builds on the strong heritage of the brands? Strategy is Mastery. https://lnkd.in/drGHg5Ja

Over four days of celebrations to mark its centenary in 2014, Spain’s biggest beauty products company inaugurated a new headquarters in Barcelona attended by the Iberian nation’s then Prince Felipe and threw a splashy party for more than 1,000 people at the world’s largest art nouveau complex. But in a quieter yet more important marker of that milestone, Chief Executive Officer Marc Puig, a member of the founding family’s third generation, took 50 of his top employees that year to Harvard University — his alma mater — to chalk out a growth path for the company in a case study that was co-authored by Krishna Palepu, a distinguished business school professor, and Puig’s then board member Pedro Nueno. Ten years on, the fruits of that blueprint are evident: With such well-known perfume and fashion brands as Rabanne, Jean Paul Gaultier and Carolina Herrera, revenue at Puig — which presents itself as a smaller yet more luxurious version of France’s L’Oreal — has more than doubled and the group is set to go public in the largest European offering of the year. Read more: https://lnkd.in/efN98s-t

Over four days of celebrations to mark its centenary in 2014, Spain’s biggest beauty products company inaugurated a new headquarters in Barcelona attended by the Iberian nation’s then Prince Felipe and threw a splashy party for more than 1,000 people at the world’s largest art nouveau complex. But in a quieter yet more important marker of that milestone, Chief Executive Officer Marc Puig, a member of the founding family’s third generation, took 50 of his top employees that year to Harvard University — his alma mater — to chalk out a growth path for the company in a case study that was co-authored by Krishna Palepu, a distinguished business school professor, and Puig’s then board member Pedro Nueno. Ten years on, the fruits of that blueprint are evident: With such well-known perfume and fashion brands as Rabanne, Jean Paul Gaultier and Carolina Herrera, revenue at Puig — which presents itself as a smaller yet more luxurious version of France’s L’Oreal — has more than doubled and the group is set to go public in the largest European offering of the year. Read more: https://lnkd.in/efN98s-t

Unveiling the #HumanUniversal in a cultural symphony: LVMH's luxury merges with Apple's innovation, crafting an era where tradition and tech unite. "LVMH: Weaving Dreams with Human Universals LVMH transcends mere commerce, tapping into our universal cravings for beauty and status. Every Louis Vuitton piece narrates a story of aspiration, woven into the luxurious fabric of the European dream, enticing us with the allure of Dom Pérignon and Dior’s elegance. Apple: Engineering the Future with Human Needs Apple aligns with our deep-seated needs for innovation and knowledge. Beyond the allure of the latest gadget lies a quest to satisfy our relentless pursuit of progress, emblematic of the American dream. Apple’s eco-conscious technology encapsulates this drive, marrying innovation with sustainability." #TechLuxe #CulturalDynasty #InfluenceGame with StudyStake

Hermès, the iconic luxury brand, isn't just about high-end products. It's about creating unparalleled experiences and fostering a loyal community. Swipe through to unlock 3 powerful marketing lessons you can apply to your brand! Ready to weave your own brand magic? ✨ Contact us today and unlock your marketing potential! ✨ 📞+918920959049 ✉️hello@markeeters.com 🌐www.markeeters.com ___________⁣ . . . . . . . . #marketingtips #luxurybranding #buildacommunity #tellyourstory #experience #hermes #qualityfirst #beunique #marketingdigital #marketingstrategy #marketingagency #digitalmarketingagency #digitalmarketing #hermès #hermesbirkin #marketingideas #marketingconsultant

In a groundbreaking move, LVMH, the epitome of luxury, steps onto the Hollywood stage with 22 Montaigne Entertainment. This newly formed division, in collaboration with Superconnector Studios, led by industry stalwarts Jae Goodman and John Kaplan, marks a pivotal expansion beyond fashion, perfume, and spirits. The vision? To unlock the storytelling potential of LVMH's 70 iconic maisons on cinema, television, and audio platforms. Guided by luminaries Antoine Arnault and Anish Melwani, 22 Montaigne aims to co-develop, co-produce, and co-finance projects that could turn the narratives of LVMH's brands into a captivating cinematic portfolio. This strategic convergence of fashion and entertainment responds to industry dynamics, positioning LVMH as a cultural force, leveraging its established celebrity relationships to create a global impact. Link in the comment section :

Episode 3, The Heart of Innovation, of the LVMH & Council of Fashion Designers of America (CFDA) “Voices of Impact” series aims to unpack innovation’s complexities, and what conditions can help to ripen fertile innovation as well as what endangers it. It takes creative capital & people power to design answers to the industry's toughest challenges. Innovation today spans a spectrum from the technological, the biological and the bespoke to communities, infrastructures, and creative cultures. When meaningfully applied to processes, materials, people and systems, innovation can produce high powered invention and ingenuity-engineered results. Hear dynamic perspectives from Abrima Erwiah (Studio 189, Parsons School of Design), Dana Naberezny (Tiffany & Co.), and Omar Salam (Sukeina), moderated by Sara Kozlowski, dMBA (CFDA), and gain insight into how we can apply a mindset of fostering innovation and ecosystem collaboration, in our ongoing strive to re-imagining the way we create, consume, and experience fashion and luxury.