1Lattice’s Post

#KwikRecap: At the ‘IReC X D2C India Summit 2024’, we conducted a Panel Discussion on “The State of D2C in 2024”, where industry pioneers like Harsh Lal (Co-founder & Director of The Souled Store), Rohit Bachhawat (Co-founder of @Litmus), Mohit Jain (Founder & CEO of MIRAGGIO), Kumar Saurabh (CEO of Planet Retail Holdings Pvt. Ltd.), Surender S Rajpurohit (Founder & CEO of Turms Wear), and our VP of Sales Abhinav Midha participated and contributed their valuable insights. The key insights shared in the panel were: 🛒 Brands must aim to reduce their RTO from the very start as India is primarily a COD market and many purchasers are low-intent. 🚚 A brand gets 70-80% of COD orders. They must find a way to turn this around ASAP. 🔂 Customer Acquisition costs are soaring high. Brands must find smarter ways to get repeat purchases. 🗻 Understanding shoppers’ needs and creating a product accordingly will always be paramount. Being surrounded by people who are as passionate about everything eCommerce as us always excites us. Here’s to always celebrating, everything D2C, eCommerce, and Retail! 🥂

D2C brands are growing and shaping the fast-moving consumer goods market. #WednesdayWithDyrect, it is said that just the FMCG market of India will be able to reach $220 billion by 2025. It is absolutely mind-blowing how, with smaller steps, D2C brands have shaped this future. Recently, in an article, it was mentioned how Harsh Mariwala from Marico Limited has been acquiring majority shares in D2C brands. It is quite obvious that people would want to know why and how such an important figure is making decisions left, right, and center. From acquiring Beardo to Apcos Naturals and many more. The reason behind this approach is simple and a no-brainer, where anyone would want to capitalize on the future prospects. D2C is growing and will continue to grow in the future, and there is no denying that. But how do D2C brands approach their customers in such a competitive world is something worth noticing. The eventual result of D2C brands is simple - either they will be able to grow at an exponential rate or just be going down and down. There are so many ways for a D2C brand to stand out - from providing the best after-sales services to personalizing their approach to the customers, ensuring people feel connected. Another point worth mentioning is to provide modern solutions to modern customers. Our customers have grown, so we too should grow now, and it's high time to get out of those conventional methods of providing experience and provide Apple-like experience - digital, smart, and efficient. What are your thoughts on D2C brands? How else can we think of this immense growth in the near future? #D2C #Dyrect #WednesdayWithDyrect #FMCG #2024 #2025

"Sorry, your brand just doesn't have the potential." Luckily you won't have to hear this anymore. Remember the thrill of discovering that amazing new brand online, only to be disappointed by sky-high prices and questionable quality? - D2C brands in India are bringing that back. - Gone are the days of burning through VC money on unsustainable customer acquisition. Today's DTC winners are laser-focused on building loyal followings that drive repeat business and profitability. Think about SUGAR Cosmetics, disrupting the beauty industry with its quality at an affordable price point. Here's their secret sauce >> 🥫 Obsessive focus on unit economics Every customer needs to be profitable, not just a number in a vanity metric. 🥫 Customer retention is king Building a community around your brand fosters loyalty and reduces dependence on expensive acquisition funnels. 🥫 Co-create with your customers Involve them in the design process to ensure your products truly resonate with their needs and desires. 🥫 Subscription magic Recurring revenue streams from subscriptions provide valuable customer insights and predictable income. Basically, you need to focus on two core aspects: Customer experience and repetitive ROIs. Now, I know that's easier said than done, that's why I'm here. Reach out to see how we can bring these together. Trust me, every VC will be asking for a piece of your pie. [ If you're someone who loves the new D2C wave, Comment with your favorite brands below. I'll do a complete breakdown of their strategy and also (maybe) bring a special surprise from their founders. ] #dtc #ecommerce #businessstrategy #customeracquisition #retention #indianbrands

D2C brands in India are on the rise, but are they really disrupting the game? 🤔 While these brands offer convenience and custom experiences, can they truly compete with established retail giants? 💪 Or will they remain niche players catering to a specific audience? 🎯 Will they become mainstream 🌐, or will traditional retail adapt and strike back? 💥 Let's discuss the challenges and opportunities in this rapidly evolving space! 🗣️ One key advantage for D2C brands is their ability to connect directly with customers 👥, gathering valuable data and insights 📈. This allows them to tailor their offerings and provide personalized experiences 🤳. However, traditional retailers have deeper pockets 💰 and established supply chains ⛓️, making it tough for D2C brands to gain significant market share. Another interesting trend is the rise of D2C brands in niche categories like beauty 💄, grooming 💇♂️, and sustainable products ♻️. These brands are tapping into evolving consumer preferences 🧠 and building loyal followings 👨👩👧👦. But as competition increases 📈, will they be able to maintain their edge? ⚔️ Or will larger players co-opt their strategies? 👹 The battle for the Indian consumer's wallet is heating up! 🔥

New insights into India's D2C market growth are revealed in a report by 1 Lattice and Sorin Investments. The report forecasts the D2C market to reach US$61.3 billion within five years, with ➼ Electronics  ➼ Beauty & Personal Care  ➼ Fashion, and Grocery leading the surge. Key drivers of this growth include technology adoption, expanding marketplaces, and tailored marketing strategies. Gain a competitive edge by downloading the full report and exploring in-depth analysis: https://lnkd.in/gdyVPgGS? #D2CMarket #IndiaRetail #GrowthInsights #TechAdoption #MarketplaceExpansion #PersonalizedMarketing #CompetitiveEdge #GinesysOne #Browntape 1Lattice Sorin Investments

Blog: The Rise of D2C Brands in India: Disrupting Traditional Retail Models details "The Rise of D2C Brands in India: Disrupting Traditional Retail Models" explores the emergence and growth of direct-to-consumer (D2C) brands in the Indian market, challenging traditional retail paradigms. These brands leverage digital platforms, social media, and data analytics to directly engage with consumers, bypassing traditional intermediaries like wholesalers and retailers. By offering high-quality products, personalized experiences, and competitive pricing, D2C brands are reshaping the retail landscape in India and capturing market share across various sectors, including fashion, beauty, personal care, and consumer electronics. This trend is fueled by changing consumer preferences, increasing internet penetration, and a growing middle class with disposable income. Additionally, the article may delve into the strategies employed by D2C brands to establish their presence, build brand loyalty, and scale their operations efficiently in the Indian market. TalentServe #talentserve

🚀 𝟭𝟮𝟭 𝗗𝟮𝗖 𝗕𝗿𝗮𝗻𝗱𝘀 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗠𝗮𝗿𝗸𝗲𝘁 🚀 India's D2C (Direct-to-Consumer) landscape is booming, and these 121 brands are leading the charge, redefining how consumers shop across various sectors. From fashion to FMCG, beauty, personal care, and electronics, these brands are not just meeting consumer needs but also creating unique and personalized experiences. 🛍️ 🌟 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 𝗙𝗮𝘀𝗵𝗶𝗼𝗻: Brands like BlueStone, Neeman's, BEWAKOOF® are setting new trends with sustainable and innovative fashion choices. 𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀: Dr. Vaidya's, Mosaic Wellness, and Gynoveda are revolutionizing how we approach health with holistic and modern solutions. 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗘𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝘀: Giants like boAt Lifestyle, Noise, and BOULT are delivering top-notch tech products directly to customers' doorsteps. 𝗙𝗠𝗖𝗚: With brands like Licious, ZappFresh, Pluckk, and Chaayos the way we consume food is changing, focusing on quality and convenience. 📈 𝗗𝟮𝗖 𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: • India’s D2C market is projected to hit $100 billion by 2025. • With over 800+ D2C brands emerging in the last few years, the competition is fierce, but so is the innovation. 🌐 𝗪𝗵𝘆 𝗗𝟮𝗖 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Direct access to consumer data allows brands to tailor their products and services. 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: Eliminating middlemen means better pricing and value for consumers. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: D2C brands build stronger, more direct relationships with their customers. This is just the beginning, and the future of retail is brighter than ever with these trailblazers at the helm. Keep an eye on these names—they're shaping tomorrow’s market, today! 💡 #𝗗𝟮𝗖 #𝗗𝗶𝗿𝗲𝗰𝘁𝗧𝗼𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 #𝗜𝗻𝗱𝗶𝗮𝗻𝗠𝗮𝗿𝗸𝗲𝘁 #𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 #𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 #𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 #𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝗜𝗻𝗱𝗶𝗮 #𝗥𝗲𝘁𝗮𝗶𝗹𝗥𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 #𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝗧𝗿𝗲𝗻𝗱𝘀 #𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗚𝗿𝗼𝘄𝘁𝗵 #𝗙𝘂𝘁𝘂𝗿𝗲𝗢𝗳𝗥𝗲𝘁𝗮𝗶𝗹

Delve into the heart of India's booming D2C industry with our latest report in collaboration with Sorin Investments: "The Coming of Age of D2C in India." Our comprehensive analysis taps the five key market categories, offering deep insights into the retail landscape and D2C trends shaping the nation. Did you know that grocery, fashion, and beauty & personal care are leading the charge, propelling the India D2C market towards an astounding US$ 61.3 billion within the next 5 years? That's not all – grocery and fashion alone are projected to contribute approximately US$ 30 billion to this growth by FY27! Ready to uncover more insights? Dive into the full report now! 🔍 https://lnkd.in/gdyVPgGS Keep an eye on 1Lattice for exclusive highlights straight from the report! #EnablingBetterDecisions #D2CIndia #TheComingofAgeofD2C #D2C #Retail Amar Choudhary Hitesh Gossain Ashish Dhir Abhishek Maiti Mandar Dandekar Anshul Bansal Harsh K. Sanjay Sachdeva Abhilasha Jaju Praneet Singhal Toplyne

Grateful for this feature in Forbes India, where I shared insights on Indian D2C brands going International and finding global recognition. It's an honor to contribute to discussions shaping our industry and to be quoted alongwith some of the most respected brands in the D2C space The article captures a snippet of our collective wisdom, shedding light on the nuances of #goingglobal . Delve into the full feature to explore diverse perspectives. Well articulated and comprehensive article by Prasannata Patwa Read the Article here. https://lnkd.in/d_XnsJea #IndianD2C #GlobalSelling #D2CStrategy #EcommerceIndia #GlobalExpansion #D2CBrands #CrossBorderCommerce #ExportFromIndia #IndustryExperts #GlobalMarketplace #Forbes #IndustryInsights"

Today's In the dynamic arena of India's consumer market, the rise of Direct-to-Consumer (D2C) brands is a testament to the changing tides of consumer preferences. These brands are not just selling products; they're cultivating relationships built on trust and personalized experiences. 👀 I've observed that the key to success lies in truly understanding the "consumer's pulse—leveraging data analytics for insights that shape compelling product narratives and foster brand loyalty. " Innovation is the cornerstone, especially in sectors ripe for disruption like pet care and premium healthcare. For D2C brands aiming to make their mark, it's about being agile and authentic, ensuring that each product not only meets a need but also tells a story that resonates with the consumer's own. The journey ahead is challenging, but for those who can navigate it with finesse, the rewards are substantial. More effective strategy, market research solution for contacting me. 🤔 In India's consumer market, what do you think about the rise of Direct-to-Consumer (D2C) brands? #D2C #D2C_brand_solution #LIPostingChallengeIndia #FEATUREOPPORTUNITY