Abhishek Agrawal’s Post

Exciting times ahead for Direct-to-Consumer (D2C) brands in India! The Indian D2C market, valued at around USD 12 billion in 2022, is projected to exceed USD 60 billion by 2027, driven by a 40% projected CAGR. What's driving this incredible surge? D2C players are not just keeping pace but sprinting ahead by capitalising on evolving consumer behaviour. These brands leverage digital marketing prowess to connect directly with consumers, forging unbreakable bonds. Building on this foundation, D2C brands are retaining their existing customer base and strategically attracting new ones. The future is digital, direct, and dynamic! Ready to explore the limitless possibilities that D2C brings to the table? Let's seize the moment and redefine the future with our recent article "Eight trends shaping India's FMCG industry": https://bit.ly/48EXW7q #D2CGrowth #DigitalCommerce #EcommerceRevolution #ConsumerBehavior #FMCGtrends

#KwikRecap: At the ‘IReC X D2C India Summit 2024’, we conducted a Panel Discussion on “The State of D2C in 2024”, where industry pioneers like Harsh Lal (Co-founder & Director of The Souled Store), Rohit Bachhawat (Co-founder of @Litmus), Mohit Jain (Founder & CEO of MIRAGGIO), Kumar Saurabh (CEO of Planet Retail Holdings Pvt. Ltd.), Surender S Rajpurohit (Founder & CEO of Turms Wear), and our VP of Sales Abhinav Midha participated and contributed their valuable insights. The key insights shared in the panel were: 🛒 Brands must aim to reduce their RTO from the very start as India is primarily a COD market and many purchasers are low-intent. 🚚 A brand gets 70-80% of COD orders. They must find a way to turn this around ASAP. 🔂 Customer Acquisition costs are soaring high. Brands must find smarter ways to get repeat purchases. 🗻 Understanding shoppers’ needs and creating a product accordingly will always be paramount. Being surrounded by people who are as passionate about everything eCommerce as us always excites us. Here’s to always celebrating, everything D2C, eCommerce, and Retail! 🥂

India is home to more than 600 direct-to-consumer brands with an estimated market size of over 66 billion U.S. dollars in 2023 📈 (Source: Statista.com) With the current rise of D2C brands, most of them struggle to get customer attention. The challenge? A. To stand out from their competitors B. To boost customer retention, cost-effectively With the help of smart vending machines, D2C brands can create a personalised shopping experience for their customers. They can offer rewards and loyalty programs and give personalised recommendations based on their previous purchases. Swipe to know more about how your D2C brand can grow and retain customers. 👉 #growth #loyalcustomer #loyaltyprogram #retail #retailautomation #customerengagement #d2c #d2cbrands #d2cindia #futureofretail #smartvendingmachines #OgmentO 

D2C shaking things up in India's FMCG market! 🇮🇳 Anyone else noticing the explosion of new D2C brands in India's FMCG space? It's exciting to see fresh, innovative products hitting the market, with the added convenience of home delivery. These brands are definitely catering to the growing online shopping trend, with spending expected to double by 2030! But here's the real challenge: how do these new players win over budget-conscious consumers who have always relied on established brands? Maybe data and personalization can be the key. Targeted promotions and refill options could be a game-changer in terms of affordability. What are your thoughts? What factors do you think will drive the growth of D2C FMCG brands in India? Let's discuss! #LIPostingChallengeIndia #LinkedInNewsIndia

Growing Direct-to-Consumer (D2C) brands in India: 1. The Rise of D2C Brands in India: Explore how D2C brands are reshaping the retail landscape in India. 2. Building a Successful D2C Brand: Strategies tailored for the Indian market to penetrate and thrive. 3. Leveraging E-commerce Platforms: Harness the power of online platforms to drive growth and visibility for D2C brands in India. 4. Creating an Effective Marketing Strategy: Insights on reaching and engaging Indian consumers effectively in the D2C space. 5. Understanding Consumer Behavior: Key insights into Indian consumer behavior to tailor offerings and experiences accordingly. 6. Scaling Operations: Overcoming challenges unique to India's market while scaling D2C operations efficiently. 7. Branding and Storytelling: Crafting compelling brand narratives to stand out in a competitive market and connect with Indian consumers. 8. Navigating Supply Chain and Logistics: Strategies to ensure seamless operations and timely deliveries for D2C brands in India. 9. Embracing Digital Payments: Facilitating smooth transactions and building trust through seamless digital payment systems. 10. Customer Experience and Retention: Focusing on building long-term loyalty and retention strategies to thrive in the D2C space in India. TalentServe #blogpost #blog #article #knowledge #talentserve

As per a recent study conducted with #1nsights by 1Lattice, India's #D2C market is projected to reach US$ 60B in FY27, at a CAGR of ~38%, tapping the vast potential of 6 key segments- grocery, beauty & personal care, home decor & supplies, fashion, electronics, and healthcare. With 600+ D2C brands starting operations since CY16, investments have substantially risen to more than US$ 4B, and 9 D2C brands scaling up to become unicorns. This increase in D2C brands is further fostering India’s entrepreneurial ecosystem, driving technological advancements, and enhancing customer satisfaction. Brands like RENÉE Cosmetics, mCaffeine, The Sleep Company, Wakefit, Lenskart.com, and more have bagged massive #funding since COVID-19. Looking ahead, the study listed key parameters for new-age D2C brands and major players to stay ahead of the competition. Read the full study by #1nsights here🔗 https://lnkd.in/gdyVPgGS Watch the full episode of #1LatticePodcast for a detailed D2C roadmap from industry experts to get an edge in the market🔗  https://lnkd.in/gYZyjAE7 Enable better decisions with #1nsights for your D2C business today. Tap the link to schedule a demo for a tailored strategy with 1Lattice🔗 https://lnkd.in/gx76f9bS #EnablingBetterDecisions #D2C Amar Choudhary Hitesh Gossain Ashish Dhir Praneet Singhal Abhishek Maiti Sanjay Sachdeva Abhilasha Jaju

Sonali's Consumer Products Ltd. is making strategic moves from retail to the B2B market, reshaping its business strategy and seizing emerging opportunities. As the company navigates this transition, stakeholders are watching closely to gauge its performance and adaptability in a dynamic marketplace. Read the Article Here: https://lnkd.in/guTSsmqj . . . . #businessstrategy #b2bmarket #marketopportunities #B2Bmarket #businesstransition #corporatestrategy #industryshift #B2Bclients #marketadaptability #businessgrowth #markettrends #Business #businessdevelopment #strategicmove #retailtransformation #emergingmarkets #businessperformance #marketobservation

↕️ ↔️Most D2C brands that stand out are those that embrace innovation not just as a strategy, but as a mindset and culture. Infact, In today’s D2C landscape, innovation is a necessity. 🌟Brands like Chaayos and NAT HABIT exemplify how innovation can drive growth. Chaayos, for instance, began with an INR 35 price point, but through a relentless focus on customer experience and product quality, it has earned the trust of consumers who now willingly pay INR 110 for their tea! 🔎Another crucial aspect of innovation in the D2C space is collaboration. By partnering & leveraging modern technologies, D2C brands are able to innovate their content and design, creating new experiences for their consumers. This collaborative approach also extends to their distribution channels, allowing them to explore new markets, including India 2 & India 3 cities, where there is significant potential. 🏆The Future of D2C: Innovation at the Core As the D2C sector continues to evolve, We at Monet Work feel that the brands that will lead the charge are those that are driven by innovation at every level. Whether it’s through creating new products or reimagining customer experiences, innovation is the key to navigating the challenges of a competitive market. 🧐The takeaway is clear: In the world of D2C, innovation can be a strong foundation for long-term success. Interested in discussing more about Loyalty? Connect with us and let’s take this forward 🚀 #D2C #Innovation #CustomerExperience #Loyalty #Monet Abhay Mishra Anuj Kumar Tanuj M. Ankit Kumar Sharma Tanay Gandhi Saumya Singh @arindam dawn Haedarah Ali Nainish Rai

This presentation emphasizes the significant transition towards value-oriented strategies beyond simple pricing, delving into the growing realm of Direct-to-Consumer (D2C) businesses in India after the 2020 pandemic. It underscores the importance of quality, innovation, effective marketing, and exceptional user experience, stressing the necessity for D2C enterprises to foster brand loyalty and strike a balance between pricing and inherent value to achieve lasting growth and success. #D2C #ValueCentricApproach #DirectToConsumer #QualityOverPrice #Innovation #EffectiveMarketing #UserExperience #BrandLoyalty #SustainedGrowth #SuccessInBusiness #PostPandemicEconomy

Wholesale distribution trends driving growth in 2024" 1️⃣ Looking to AI for operational efficiency 2️⃣ Technology drives growth + transformation 3️⃣ B2B commerce personalization 4️⃣ Increasing focus on sustainability 5️⃣ Talent management via @FutureofCEC #distribution #ecommerce #AI #B2B #B2BCommerce