2070 Health’s Post

From the family at DormDash to yours, Happy Holidays! #Viral #Trends #Trending #College #Successful #Lifestyle #Instadaily #Follow #Like #Happy #Holiday #Instatopic #swag #tbt #life #business #innovation #socialmedia #sales #tech #contentmarketing #startups #b2b #advertising #brand #marketing #marketingdigital #promotion #business #marketingtips

CXO Moves: Exec movements across HUL, Bajaj Auto Ltd , Swiggy, GroupM and more Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who've moved jobs, got bigger roles, switched industries and more. Read more 👇 https://lnkd.in/gTskeFMy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

Desperate times call for desperate measures! During my entrepreneurial journey between 2011-14, when my fund raising efforts seemed to have almost reached a dead end, I did the unimaginable- sent an unsolicited mail to the richest man in Asia!! It has been a long gap of about 6 months since I wrote the last article. As a matter of continuity for the regular readers, and a quick context for the new ones, I have been writing about experiences from my entrepreneurial journey. A journey that did not reach its desired destination- a venture that failed. Nonetheless, the learnings and experiences from this journey are priceless. I started writing these articles to share them with the world. In the latest article, I share my continued fund-raising efforts. There was a ray of hope, when Bharti Retail Limited (Easyday) expressed interest in understanding the online grocery model. Then a meeting with the founder of SnapDeal. And out of sheer desperation, an unsolicited e-mail to the richest man in Asia! Read about this and more in the latest article in the series: https://lnkd.in/dJ8CZABF In each of the articles I have also been mentioning about some people who I interacted with, or who helped me in various ways during the tough journey. Here I mention Raj Jain who was MD & CEO at Bharti Walmart at that time; Doorva Bahuguna who helped make the connect with Raj; Gowri Satyamoorthy Kapre, and Atul Mahajan. Also my meeting with Kunal Bahl founder of SnapDeal, and Amit Dhingra my batchmate at Indian Institute of Management Ahmedabad who helped make the connect with Kunal. Happy reading! To get the articles directly in your mailbox (only 1 per week!) please do subscribe by clicking on the link in the article. It is free (for now) and I assure you no spam mails! For those of you, who would like to start from the 1st write-up, click the link here: https://lnkd.in/eHA9Z8Z #entrepreneur #entrepreneurship #startupjourney #startups #success #failure #fundraising

  ✍ Have been planning to write this for sometime now. Being working with startups and evaluating startups, I see that many founders (with companies at pre-revenue and early revenue stage) have been struggling with planning marketing expenses and more so on projecting marketing costs for their business plan. 🛫 Customer Acquisition Costs (CACs) play a pivotal role in the success journey of startups. Understanding and optimizing CACs can make or break growth prospects. Here’s why it matters and what founders should do to lower them: 1️. Strategic Investment 💵 : CAC directly impacts profitability and scalability. Startups must strategically allocate resources to efficient customer acquisition channels that yield high-quality leads. Thus, understanding that the quality of customer basis AOV, CM1, repeat and tracking it back to the channel of acquisition is of utmost importance. 2. Personalization and Segmentation 📊 : Take Zomato, for instance, which by leveraging data analytics to segment users and personalize promotions, optimized CAC and accelerated growth. 3. Customer Retention 😀 : Building long-term customer relationships is key. Companies like CRED focus on enhancing user experience and rewards programs to lower churn rates and increase lifetime value, thereby optimizing CAC. Developing a hook for customers to come back again (loyalty, wallets, cashback, sale events) will reduce CACs drastically. 4. Innovative Marketing 🔬 : Nykaa's success in the beauty eCommerce sector illustrates effective CAC management. They utilized influencer partnerships and content marketing to cultivate a loyal customer base, reducing overall acquisition costs. Also important is to understand the right set of influencers and do the same exercise of influencer vs quality of customer. And over and above all of these is the quality of customer experience & quality of product. All of the above steps will fail if these two are not under control. Many consumer startups have failed primarily on these. 💼 #StartupIndia #CustomerAcquisition #BusinessGrowth #DigitalMarketing #Entrepreneurship

#InnovationOpportunity With nearly 60% of consumers choosing to snack in the evening before dinner, brands can develop tailored products and marketing strategies that meet the needs of this large space. We incubate ventures and scale brands in India. Email: team@northside.co.in Website: www.northside.co.in Vidur Vyas Akash Singh Thakur Mallika Nayar Pranav Mehra Gaurav Mehta Krishanu Chakravarty Dhruv Sabharwal Soumya Chadha #consulting #marketsearch #marketfit #brandmarketing #brandconsulting #incubation #marketgrowth

#Spotlight: In our survey, no consumer was expecting to spend less than Rs 10 per unit on summer beverages, signalling a trend towards premiumisation. We incubate ventures and scale brands in India. Email: team@northside.co.in Website: www.northside.co.in Vidur Vyas Akash Singh Thakur Mallika Nayar Pranav Mehra Gaurav Mehta Krishanu Chakravarty Dhruv Sabharwal Soumya Chadha #consulting #marketresearch #marketfit #brandmarketing #brandconsulting #incubation #marketgrowth

🚀 How I helped scale Truemeds sales from 2 lakhs to 60 lakhs per day. As an Art Director in marketing and growth at Truemeds India, I spearheaded relentless experimentation and research in design, motion, and post-production. 🎥 The video commercial at Truemeds India reached an astounding milestone of 3 crore views! 🌟 💡At Truemeds, we delved deep into the #B2C industry, dissecting what worked and what didn't. 🗝️ Through innovative design #strategies and motion techniques, we captivated our audience and drove unprecedented growth. 👨🏻💻 From crafting compelling visuals to refining our messaging, every step was a testament to our commitment to excellence. 🌟 Proud to say that at Truemeds India, not a week went by without achieving new sales milestones! 🚀 💼 From setting ambitious goals to exceeding them week after week, it was a journey fueled by passion, creativity, and a relentless pursuit of excellence. 🙌🏻 It was an incredible journey of discovery and growth, and I'm proud to have been part of such a dynamic team. Looking forward to connecting with fellow marketers and creatives to share insights and continue pushing the boundaries of what was possible in the industry! Let's innovate, inspire, and drive growth together. 💼 I am truly grateful for the opportunity to work alongside such talented and inspiring individuals. Thank you for your unwavering commitment to excellence and for continuously raising the bar. Prajwal Gupta Kirti Keswani Trupti Keswani Sagar Pookate Jashank Chanchlani Nihar Rahman These co-founders Akshat Nayyar & Dr. Kunal Wani played pivotal roles in complementing my skills and vision, contributing to the success of our venture. Whether through advisory support, operational assistance, or strategic guidance, they bolster the startup's foundation and enhance its growth trajectory. #ArtDirector #3D #design #designinnovation #postproduction #brandcommunication #visualimpact #creative #creativity #Marketing #advertising #commercial #Growth #Innovation #B2C #TruemedsIndia #Ecommerce #pharmaceutical #DesignExperiments #SalesMilestones #Success #Innovation #TeamEffort

Pratip Mazumder, who led Swiggy as general manager - strategic partnerships, India, has joined inDrive as country manager - India. Read more 👇 https://lnkd.in/dJtU3qif #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

Swiggy Minis & Instagram: A Game-Changer for Small Businesses (Spotted on Instagram!) Scrolling through Instagram recently, I stumbled upon something exciting for all you fellow small business owners: Swiggy Minis! Feeling the pinch of marketplace commissions and a lack of control over your online presence? Swiggy Minis offers a refreshing alternative. This could be the key to unlocking new growth for your small business. Head over and give it a read!

Swiggy Instamart will now deliver official Star Wars merchandise on the platform, just in time for May 4th - a day celebrated by Star Wars fans worldwide. Swiggy Instamart is the first quick commerce platform to start delivering movie merchandise, marking a new category in the quick commerce industry. Read more👇 https://lnkd.in/dcJC_-Yh #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact