50,000feet’s Post

it all works with systems,Uganda is live

🎩 Ever noticed how we effortlessly switch 'hats' depending on the ‘digital room’ we walk into? I don't post too often on LinkedIn due to the fact I rarely take my own marketing advice but felt compelled to share this. I just watched this webinar run by Gary Vaynerchuk – where they highlighted a nuanced aspect of the digital marketing landscape: our audiences aren't one-dimensional. They're multifaceted, shifting their personas as they migrate across platforms. This isn't a different audience; it's the same people just in a different mode. My LinkedIn self and my TikTok self are worlds apart. Yet, each platform presents a unique opportunity for brands to connect with me, tailored to elicit the intended response—be it a memorable brand interaction or a direct conversion. By zeroing in on the distinctive problems we solve for users, rather than defaulting to demographics, we can craft engagement that resonates more deeply across the spectrum of their digital identities. Embracing this helps those of us who operate without the luxury of colossal marketing budgets or vast creative teams - by allowing us to devise strategies, campaigns, and creatives that resonate without getting lost in a sea of segmentation and hyper-personalisation. #DigitalMarketing #AudienceEngagement #MarketingStrategy #GaryVeeInsights #ContentMarketing

In a recent talk with one person who is Director - Performance Marketing in a well known advertising services provider brand. I learned the key differences between Marketing and Branding 💬🚀 #Marketing the powerhouse of sales of your products, revolves around the 4Ps - Product, Price, Place, and Promotion. #Branding, on the other hand, takes you on a journey to create an unforgettable identity for your product or Promotion of company. It's all about those emotional and psychological connections that make your brand truly stand out. share your thoughts on this! 💬 👇 #Communication #Brand #Advertising

Join us on November 2nd as we discuss Brandformance: The Balancing Act of Brand Building vs. Performance Marketing with an incredible roster of top marketers!

It's always important for marketers to stay updated to what's happening all around the world, what matters the most to the top brands and how their CMO's handle challenges and not just the google and facebook update. Gary Vaynerchuk and team always brings the real time challenges and trends to spotlight. It was a great session about bridging the gap between brand building and performance marketing. Thanks for the enlightening session! Is there really a metric that bridges the gap? 🤔 #marketingconsultant #marketers #cmo #agencyowner

Excellent podcast episode from Gary Vaynerchuk on Brandformance. Brands are leaning into Performance Marketing as marketing budgets are tighter for 2023 and 2024. I personally love Performance Marketing because the PUBLISHERS that are actually making an impact get rewarded for their work and the BRANDS/ADVERTISERS know exactly the ROI on their marketing spend and pay for marketing on the back end of a sale. Let’s adapt to the economic climate and adjust our marketing strategy to incorporate more Performance Marketing. Happy to advise on how the Rakuten Advertising’s Performance Marketing can be leveraged for your Revenue or Marketing Strategy.

#Brandpositioning has the power to turn your organization into a potent marketing force.When you have the right #brand position, it can help you create useful marketing messages, shape services, and structure pricing. A solid brand position: 🌟 Stands out in the world 🌟Focuses on the ideal client 🌟Drives service innovation 🌟Fuels creative decision making 🌟Improves Clients acquisition #clearcommunication #strategiccommunications

#Brandpositioning has the power to turn your organization into a potent marketing force.When you have the right #brand position, it can help you create useful marketing messages, shape services, and structure pricing. A solid brand position: 🌟 Stands out in the world 🌟Focuses on the ideal client 🌟Drives service innovation 🌟Fuels creative decision making 🌟Improves Clients acquisition #clearcommunication #strategiccommunications

Marketing isn't just a business function; it's the lifeline that sustains your brand's presence and propels its growth. Here’s why consistent marketing should be at the heart of your strategy: - **Visibility:** Keeps your brand in the spotlight, ensuring you remain top of mind. - **Engagement:** Continues the conversation with your audience, building stronger relationships. - **Competitive Edge:** Stop marketing, and you give competitors the chance to overtake. - **Adaptability:** Staying active in marketing allows you to quickly pivot and adapt to new market trends and consumer needs. - **Revenue:** Directly influences your sales pipeline, driving revenue and ensuring sustainability. Keep the marketing wheels moving and secure a thriving future for your businesses! Len Foster Head of Marketing #lentips #HCG #MarketingStrategy #BusinessVisibility #ContinuousGrowth

Explore the transformative potential of creative strategy. In a world where unity meets diversity, discover how harnessing the power of diverse minds can take your brand's innovation to new heights. #mercurry #letsmakeithappen #creativestrategy #creativemarketing #creativebranding #marketing #advertising #communication #agency