The Fire Station Cannabis Co.’s Post

How do you build strong Retail-Brand partnerships in #Cannabis? A retailer, a brand, a budtender ~ what if those relationships don't align? Most likely, chaos. And definitely not a great experience from a customer POV. We want to know, what does your dispensary or brand do to ensure you have alignment and strength in your relationships? #Cannabis #CannabisRetail

In 30 days, one of our vertically integrated #Cannabis clients reduced their average discount percentage from 35% to 15%.   It's more than balancing savings and profit. It's your ability to attract new customers and generate repeat business. Is your team having trouble deciding how to make profitable promotions?   #Vetrina has the experience and tools to help you impact your business where you need it most. If you want results in less time, DM us today. #ProfitableRetail #CannabisRetail

We're back after a busy April! If you subscribe to #CannabisCMO, the latest issue is in your inbox. After last week's news from the DEA, it's pretty clear that the #cannabis world just changed. What should marketers be thinking about under Schedule III? #cannabisindustry #cannabismarketing #cannabisbusiness #cannabiscommunity #reschedule #deschedule #marketing https://lnkd.in/gNnR2t2T

❗Hey dispensary operators, aren't you forgetting something? 1️⃣ 420 is nearly here and one thing couldn’t be more important for your business. ☑ Sure, you’ve probably checked off many boxes: building your discounts, testing your technology, creating your campaigns – but did you remember your budtenders on the front lines? 👨⚕️ 👩⚕️ Your trusted staff for making sure you hit your in-store sales targets on the biggest cannabis holiday of the year need goals to make sure you maximize your revenue. 🥇 Need some support? Don't sweat it, we've got 4 steps you can take to set them up for success, here: https://hubs.ly/Q02ss5Wd0 #cannabisbusiness #cannabis #cannabisindustry #cannabismarketing #cannabisretail #cannabistech #420

What do dispensaries need to do to close out August strong? It depends on your business needs, but if you've been pumping promotions all Summer long, Now is a great time to think about how you're going to 𝐃𝐫𝐢𝐯𝐞 𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧 ahead of Labour day... What tactics can you employ now, to get your most loyal customers back for one more visit within the next 3 weeks? 👇 We'd love to know what you're doing, comment below... #Vetrina #Cannabis #CannabisRetail

How to drive profitability at a cannabis dispensary. That's what Krista and Jay were discussing this morning on Cultivated Media . Every dispensary owner knows discounts impact revenue. But are you looking at these key KPIs from an overall business POV, Or breaking it down into categories, subcategories and further? For example: If you have flower on sale as a daily deal, Does it have to be the entire category? Or can you walk that back to being a deal on a specific subcategory, or even a specific brand? These focused deals mean customers still have the perception of choice without losing your entire gross profit margin. There is always room to lower your discount %. For more timely takes on Cannabis retail make sure you tune in to Cultivated Media every Thursday at 10 AM EDT. And make sure to sign up for the biweekly Vetrina newsletter. #Cannabis #CannabisRetail #Vetrina #CultivatedMedia

Last week the whole #cannabis world changed. I put some of my thoughts and reflections on what this means for our movement and for cannabis marketers in this week's Cannabis CMO. Read it here: https://lnkd.in/gUhSp3A9 #cannabisindustry #cannabisbusiness #cannabismarketing #marketing #branding #digitalmarketing

To my mainstream Advertising and Media Pros network here's the Weedmaps Q2 Strategy Guide. It's not just 4/20 you need on your calendar to speak w your cannabis loving friends, neighbors, and consumers, the data's there and cannabis is a part of Celebratory Ritual. (CR?: Think 3-day weekends, holidays, and now basically anytime you got that sun on your face.) Mark my words: This 4/20 is going to break records again! More states are onboarding and It falls on a Saturday. Its formulaic. Sharing so you're armed to tell your teams to block off some budget and capture some mindshare with this growing, pro-cannabis audience. As always, hmu to concept and execute mainstream campaigns.

Those are your customers! How are you going to attach them to your store or brand? #didyouknow #cannabisfacts #hightimes #420 #cannabisculture #cannabiscommunity #cannabisindustry #cannabissales #cannabisrep #salesrepacademy #salescoaching #sales

Our quarterly strategy guide is here! Take note of key holidays and upcoming 3-day weekends to lock in your Q2 promotions and messages. Fun fact: did you know that deal claims on Weedmaps doubled year-over-year when comparing 2023 to 2022 deal performance? Stay top of mind with price conscious consumers and download the PDF below 👇 #cannabis #cannabisindustry #cannabisbusiness