Aakriti Bansal’s Post

Indian cinema is no longer just about big stars, drama, and masala – it’s also about hashtags, memes, and trending challenges! Here’s how movies are using digital marketing to make sure you don’t miss their release: A great example of this is the marketing strategy behind **KGF Chapter 2**. Here’s how it worked: 1. **Social Media Campaigns**: The film’s official social media pages, especially on Instagram and Twitter, shared teasers, exclusive posters, and behind-the-scenes content. Hashtags like **#KGFChapter2** went viral, creating massive anticipation across India and internationally. 2. **Influencer & Celebrity Collaborations**: Stars like **Yash** (the lead actor) and director **Prashanth Neel** actively engaged with fans by posting content and responding to fan interactions, building strong online communities around the film. 3. **YouTube Trailers & Ads**: The film’s trailer was released on YouTube, where it broke records for the most-watched trailer within hours. Pre-roll ads targeted users based on interests, ensuring it reached the right audience. 4. **Interactive Content**: The film also ran online contests, encouraging fans to share their excitement by posting pictures and videos. This created organic buzz, with user-generated content amplifying the film’s visibility. 5. **OTT Partnerships**: Although the movie had a theatrical release, the digital streaming rights were sold to a major OTT platform, creating additional promotional opportunities and extending the movie's reach after its theatrical run. The success of **KGF Chapter 2** showcases how a well-executed digital marketing campaign can create immense excitement, drive engagement, and achieve box office success in today’s digital-first world. 🚀 #DigitalMarketing #KGFChapter2 #IndianCinema #SocialMedia #MovieMarketing #OTT #FilmIndustry

Top Marketing Strategies that drive Bollywood Film Promotions to Stardom 🎥 Bollywood film promotions are all about creating buzz, and these top strategies help movies go beyond the screen into the hearts of millions: 🎬 1. Star-Driven Promotions Bollywood stars use social media to create excitement, from Instagram stories to fan meet-ups. 📢 2. Social Media Hashtags Hashtags like #Dabangg3 or #KanganaInManali connect fans and build anticipation across platforms. 🤩 3. Interactive Fan Engagement Challenges, memes, and polls keep fans engaged long before release day. Remember #WhyKattappaKilledBaahubali? 🎨 4. Co-Branding & Partnerships Exclusive merchandise and fashion tie-ups like Manish Malhotra for Veere Di Wedding build excitement. 📺 5. BTS Content Sneak peeks and director interviews give fans insider access, fueling anticipation. 🌟 6. Cross-Promotional Collaborations Films like Jab Tak Hai Jaan and Dangal align with brands for greater reach and impact. 💡 Why It Works Bollywood marketing isn’t just about selling a film—it’s about creating a movement, building excitement, and turning audiences into loyal fans. What Bollywood film promotion strategy stood out to you? Share your thoughts in the comments! 🍿🎥 #zetch #digitalmarketing #promotion #bollywood #branding #instagram

In an era where blockbusters dominate the silver screen, indie filmmakers are crafting niches of their own through inventive marketing strategies. For those navigating the indie film landscape on a shoestring budget, embracing the digital era is not just a choice but a necessity. Social media marketing offers a low-cost, high-impact avenue for generating buzz and creating communities around indie projects. Platforms like Instagram and Twitter have become indispensable tools in the indie filmmaker's arsenal, offering a direct line to potential audiences and influencers. But it's not just about the digital space. Film festivals remain crucial for exposure and networking, offering a platform to showcase talent, secure distribution deals, and foster a dedicated fanbase. The blend of online engagement and physical presence at festivals creates a potent formula for indie success. The power of word-of-mouth cannot be overstated; a well-timed social media post or a compelling review can ignite interest and draw audiences. Moreover, guerrilla marketing tactics, creative press kits, and interactive audience engagement strategies offer innovative ways to stand out in a crowded market. Challenges persist, notably in securing resources and competing with larger productions. Yet, advancements in technology level the playing field, enabling high-quality film production at a fraction of the cost. The indie film sector is ripe with opportunities for those willing to innovate, engage, and hustle. For aspiring filmmakers, understanding these strategies and adapting them to your unique vision can be the key to indie success. Dive into the world of indie film production, leverage these insights, and let your creative voice be heard! #IndieFilm #FilmMarketing #SocialMedia #FilmFestivals

"Marketing in Cinema: Crafting Success Beyond the Screen." Marketing plays a crucial role in a film's journey from script to screen, and its success at the box office is often determined by how well it's promoted. "Marketing in Cinema" goes beyond traditional trailers and posters—it's about storytelling that engages audiences long before the movie hits theater. From viral campaigns to influencer partnerships, strategic marketing creates buzz and anticipation. Social media, behind-the-scenes content, and exclusive sneak peeks foster a connection with fans. Additionally, global film markets and festivals offer opportunities for networking and creating valuable word-of-mouth promotion. In today's digital age, data-driven insights help target the right audience, ensuring the movie reaches those who will resonate with it the most. Successful marketing campaigns can elevate a film's profile, making it a cultural event that stays in the public consciousness long after the credits roll. Marketing in cinema isn’t just about selling a movie—it's about building an experience that audiences can't wait to be a part of. Our recent marketing experience for the movie MY HERO released by PVR Cinemas made us to open an new wing to the world of cinema for #tstudios #films #cinema #entertainment #myherofilm #myhero #kannada #hollywood #film #cinews

In the film industry, a common belief is that a great movie only needs a great script and strong performances to succeed. This notion often overlooks the vital role of marketing in a film's journey. The reality is, without a solid marketing strategy, even the most brilliant films can go unnoticed. This oversight stems from a traditional focus on the creative process, sidelining the necessary connection between storytelling and audience outreach. Many artists find themselves so engrossed in their films that they forget the importance of effectively communicating their artistic vision to potential viewers. To bridge this gap, filmmakers should embrace innovative marketing approaches tailored to their unique creations. Here are actionable steps to enhance your film marketing strategy: 1. Understand your target audience deeply. Research their preferences, habits, and values, ensuring that your marketing resonates with them. 2. Leverage social media platforms to create buzz around your film. Share teasers, trailers, and behind-the-scenes content to engage and excite potential viewers. 3. Collaborate with influencers to amplify your reach. Their established audiences can offer fresh perspectives and draw attention to your work. 4. Attend film festivals not just to showcase your film but to network and learn from others in the community. 5. Keep the momentum alive even after your film's release by sharing reviews, hosting discussions, and releasing additional engaging content. Let's reshape how we think about film marketing together! 🎥✨ #FilmMarketing #CinematicJourney #AudienceEngagement #Innovate #CulturalHeritage

Audience Research on South African Films 🎞 📽 🎦 "The largest group of film and TV-watching respondents (29%) are aged between 20-34 years, followed by 5-14 years at 24% and 35-49 years at 23%. In terms of racial group, 34% of the respondents aged between 20-34 years are Black/African while 3% are White; Asian/Indian and Coloured were 15% and 16% respectively. ● 51% of the TV and film consumer respondents were female and 49% male. ● The highest number of respondents (38%) were those who had attained a National Senior Certificate (NSC) (Grade 10-12) and were in the age group 15-19 years; in this cohort, 83% held this qualification. A high number (49%) of respondents aged 20-34 years also indicated NSC as their highest level of educational achievement.  The majority (79%) of the film and TV consumer respondents of the audience survey were Black/African while the other races were White (9%), Coloured (9%), Indian/Asian (2%). Of the total, 95% of the respondents aged between 15-19 are Black/African and the majority (68%) of the respondents aged 65 years and above are White. ● 55% of the respondents indicated they were single while 33% indicated they were married. The rest were divorced (3%), separated (1%), widowed (2%), or cohabiting (4%). ● The province that had the largest number of respondents indicating that they watch South African films and TV was Gauteng (26%), followed by KwaZulu-Natal (20%), Western Cape (13%), Eastern Cape (12%), Limpopo (8%), Mpumalanga (8%), North-West (6%), Free State (5%) and Northern Cape (3%). Industry trends on distribution and marketing The report offers an analysis of distribution and exhibition platforms for producers in South Africa. Surveys were conducted for film distributors and other external stakeholders who indicated that the fastest growing film-viewing platform in the country is internet streaming via video on demand (VoD). It further provides an analysis of audience attitudes towards advertising and marketing, laying out the South African sector’s most effective advertising, marketing, and promotional strategies to-date. The report shows the analysis of distribution and exhibition platforms for producers in South Africa. Among the distributors who responded to the survey 92.3% considered internet streaming VoD to be the fastest growing television platform in the South African viewing market while 7.7% indicated that electronic home entertainment was the fastest growing. 53% of the respondents indicated that South African audiences were not enjoying value for money on SABC, 1,2,3, eTV and DSTV, while 47% felt that the R265 TV annual licence fee was commensurate with the low standard of content aired on SABC, which they described as being of poor quality with too many repeats. Source: Report by the NFVF National Film and Video Foundation South Africa #Film #Filmmaker #Filmmaking #FilmProduction #TVProduction #FilmResearch #SouthAfricanCinema Picture Box Films (Pty) Ltd Media Production

Why #Kanguva is being labelled as - The Next Big Blockbuster and a Golden Opportunity for Brands 🔥🔥🔥 Release Date: 14.Nov.2024 Kanguva, the highly anticipated Tamil film starring Suriya, is poised to be a game-changer. With a massive budget, star-studded cast, and breathtaking visuals, it's set to dominate the box office. Why Kanguva is a Game-Changer for Brands: ✅ Unprecedented Pre-Release Buzz: The film has already generated massive buzz, with record-breaking pre-release business. ✅ Pan-Indian Appeal: Kanguva is releasing in 38 languages, ensuring a wide reach across India and beyond. ✅ Massive Screen Presence: With a planned release on over 500 screens under the Qube Cinema Network, brands can leverage this massive audience. ✅ Engaging Content Opportunities: The film's unique blend of fantasy and action offers ample opportunities for brands to create engaging content and campaigns. The Qube Cinema Network Advantage: By partnering with Qube Cinema Network, brands can reach a highly engaged audience through: 👉High-Impact Screen Advertising: Captivate viewers with visually stunning ads on large screens. 👉Targeted Campaigns: Reach specific demographics and geographic locations. 👉Real-Time Analytics: Track the effectiveness of your campaigns and optimize accordingly. Don't Miss This Golden Opportunity! To capitalize on the Kanguva phenomenon and reach millions of moviegoers, connect with Qube Cinema Network today. #Kanguva #IndianCinema #Bollywood #Tollywood #Kollywood #BrandMarketing #DigitalMarketing #CinemaAdvertising #QubeCinemaNetwork #Suriya #BobbyDeol

Before launching your next movie, go through this film marketing masterclass in under 60 seconds to make it a hit! India's film industry is massive, churning out hundreds of movies each year. With so much competition, marketers have to get clever to make their films stand out. Used these 7 strategies that have turned many movies into blockbusters: 1/ Star power: 📍 Making a big actor the face of the movie's marketing campaign works really well. This way you can leverage their fan base.   📍 For example, Aamir Khan has promoted "Dangal" on TV shows and social media. It raked in over ₹2,000 crore worldwide. 2/ Social media campaigns: 📍 Use platforms like Instagram and YouTube to release teasers and behind-the-scenes content. 📍 For example, "Bahubali: The Beginning" used teasers and trailers to build massive online hype. As a result, they gained over 10 million followers across social media. 3/ Music launches: 📍 Feature live performances of famous artists at grand events. They attract media coverage and fan attention both. 📍 For example, "Kabir Singh" held grand music events. They topped charts for weeks and made ₹379 crore globally. 4/ Brand partnerships: 📍 You can team up with brands for co-branded advertising campaigns. 📍 For example, "Chennai Express" partnered with McDonald's and Lux, boosting visibility and earning $423 crore worldwide. 5/ TV & digital ads: 📍 Ads are a great way to target the right audience at the right time. 📍 For example, "War"  used both extensively, grossing over ₹475 crore globally. 6/ Publicity stunts: 📍 The public loves interesting stuff; hence, these kinds of stunts grab more attention.  📍 For example, Shah Rukh Khan's flash mob in London for "Ra.One" helped it earn ₹240 crore worldwide. 7/ Festival release 📍 When a movie has some connection with a festival, launching or re-releasing it at the time of that festival can increase the views significantly. 📍 For example, Prem Ratan Dhan Payo" hit screens during Diwali, grossing ₹432 crore globally. Try to blend creativity with cultural understanding to promote movies while keeping viewers’ habits in consideration. Your marketing will definitely make your movie work! Which strategy do you think works best? #movie #marketing #blockbuster #trzyinnovationz

Boy, oh boy, this ad never gets old, does it? Truly iconic. #GoodAdsMatter Pidilite M-Seal has earned its reputation not just for being a reliable DIY solution, but also for its unforgettable ads that made many of our childhoods more fun. Their knack for humour and wit is something we all remember fondly till date. The brilliance of this ad, titled “Will”, lies in its storytelling. We have all seen those long-standing family dramas over property… but who would have thought something so frustrating could be spun into such a comical narrative? …And speaking of drama, what adds to it is the exaggerated music drop at the end! The ad still surfaces across social media, and people can’t help but recall this poor guy’s daunting situation with a satisfying laugh. 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗖𝗶𝗻𝗲𝗺𝗮𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲– https://lnkd.in/dZ7N2mDg Country: India Brand: M-Seal Agency: Ogilvy Chief Creative Officer/Writer: Piyush Pandey Creative Director: Abhijit Avasthi Production Company: Corcoise Films Director: Prasoon Pandey Cast: Manoj Pahwa as the Son & Honey Chhaya as the Father #GoodAdsMatterRoundtableSeason1 #IndianAds #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose