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“You must plan to win, prepare to win, and expect to win.” - Zig Ziglar Even when you've established a prospecting process, it's crucial to acknowledge there will still be variations. You will encounter outcomes that are not what they could or should be. Although it requires additional time to tailor your approach based on the specific customer type, doing so will lead to more success. You must slow down to speed up. Every salesperson should have an overall prospecting plan (on paper). It's also advisable you have a plan for each prospect. Have you ever heard the saying, "If the only tool you have is a hammer, you tend to see every problem as a nail"? Your customers are not all nails. You cannot use the same tool to fix everything. Prospecting is no different. For example, you're not going to reach the C-suite using the same process you would to reach an individual lower in the organization. You must segment your prospects by the type of message and strategy that will most likely engage them. An individual lower in the organization is more likely to take a phone call than someone in the C-suite who is not going to talk to anyone they don't know and trust. Your efforts must also have different timelines associated with them. Your prospecting timelines and the frequency of your efforts are going to vary based on who you are trying to reach. For example, if you are selling into academia, trying to reach a professor at the start of the academic year is simply not going to work. Conversely, if you are trying to reach a graduate student, the start of the academic year might be perfect. In the corporate world dominated by meetings, calling someone 5 or 10 minutes after the hour is almost guaranteed to result in voicemail. But 5 to 10 minutes before the hour, you have a chance. This is about when works best for your customer; not for you. You also need to keep in mind the higher up in the organization a person is, the more likely you'll run into gatekeepers. You need to have a plan for when a gatekeeper answers your call rather than your target. And the more likely you'll be able to reach your target and avoid the gatekeeper by using contacts with whom they are already comfortable with. Think referrals (more to come on this in a later #InfinitePositivity post).

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