Aarya Seth’s Post

You’re lying to yourself if you think throwing up a standard A/B test on your pop-up and Welcome Series flows are “optimizing” them. It’s not. I’ve talked to hundreds of DTC brands over the past couple of years, and the amount of them that haven’t even considered putting actual resources behind testing them baffles me. Time and time again, I’d hear “Oh yeah I’ll get back to it. It’s on my to do list”. I don’t get it. These levers can drive as little as 15% to as much as 50% of your brand’s revenue. Plus, it isn’t even a huge lift. There are so many tools that can track and report different tests’ efficacies for you. There’s really no excuse. I just want to see DTC brands win. That’s all. What else do you feel DTC brands neglect?

DTC brands, slapping a discount tag on your product display page isn’t enough. Many brands aren’t even close to maximizing the potential of their limited-time sales. Make sure you have a proper price drop flow. It’s an automated sequence of 1-2 emails, informing recipients that a product they’ve previously viewed in the past, or added to their cart, has dropped in price for a limited time. Discounted items obviously convert better. But items your audience viewed at full price that are now listed at a discount? They convert like crazy. That’s the power of a price drop flow.

The Scarcity Principle is a powerful tool in marketing, where limited availability increases an item's perceived value. This principle capitalizes on people's fear of missing out (FOMO) and can drive quick decision-making and increased demand. Nike's Limited-Edition Releases - Nike often releases limited-stock and limited-edition shoes through its SNKRs app. The limited availability creates a sense of urgency, prompting customers to join the queue in the app as soon as it opens to maximize their chances of purchasing these exclusive products. This strategy not only drives immediate sales but also enhances the perceived value and desirability of the shoes due to their scarcity. For more in-depth analysis of the Scarcity Principle in action across various brands, check out "The Scarcity Principle: How 7 Brands Created High Demand" on HubSpot Blog. This article provides real-life examples of how brands have successfully used scarcity in their marketing strategies. https://lnkd.in/d_Tp3v2f Have you experienced the Scarcity Principle in your marketing campaigns or as a consumer? How do you think it impacts buying behavior? #MarketingInsights #100DaysChallenge #ScarcityPrinciple #Day14 #ConsumerPsychology #FOMO

DTC DOA? I loved this article from my friend Jon Bird about whether or not the direct-to-consumer (#DTC) bubble has burst. He is spot on that rising interest rates, concerns about profitability, and spiraling marketing costs (especially across social media platforms) all hurt DTC brands. However, I think there's another reason - too many were overly rigid about being solely a DTC offering when their mission should (generally) have been to expand into wholesale, thereby delivering much higher revenue and profitability. To ensure that their brand remains highly valued by the consumer *and* there is a reason for people to buy directly with them, DTCs could always release exclusive products or benefits only through their owned channels. Less 'DTC DOA' versus 'DTC do it differently'. https://lnkd.in/eyig4_2s

I'm hearing lots of people say that DTC brands "must go omni-channel." I gotta be honest, I think this is BS and I don't agree. Now to be clear, if you have goals to get to $50m+ in annual sales, then yes you probably need to go omni-channel because physical retail will be required to hit those numbers. But there are plenty of 8-figure <$50m niche DTC brands that crush it. And there's nothing wrong with staying DTC-only and limiting your TAM. You can still build a great business that way. But just be honest with yourself about the fact that if you want to grow to $50m+ you're likely going to need additional channels beyond DTC.

Ugly difference between 8-figure and 7-figure DTC brands. That we all know but don’t do much about it. Most brands overestimate what they can get in two or three months. And underestimate what they can achieve in a year. Very hard to increase profits in short term. ↪ But much easier in the long term. And what's the no.1 “profit increaser”? ↪ Customer’s Lifetime Value. If you focus solely on the customer's LTV for the next 6 months. I bet my backyard squirrel fur😊 your profits will grow. More & more every month. You'll not even notice competition anymore after 3-4 quarters. And next year this time - it will be magical! Is your customer LTV on the priority list? ------- If you like the content click my name + follow + 🔔 Send me a message if you wanna know where & how to improve your store profits.

Target's Largest Circle Week Ever is happening now! 🎯 From July 7-13, Target is rolling out an incredible 1,317 deals, making this the biggest Circle Week yet. Read our latest article to uncover what this means for CPGs and how you can leverage these insights to boost your brand's performance. 🔹 30% off Apparel 🔹 $30 off $100 Baby products 🔹 30% off Threshold and Casaluna Bath items 🔹 BOGO 50% off Food and Beverages Plus, learn about the significant changes in Circle strategy, Target's commitment to apparel deals, and the storewide impact beyond food and essentials. https://lnkd.in/gVeBRTY8 #RetailMarketing #TargetCircleWeek #DIGITSAgency 

Onboarded a fast fashion D2C brand and we don’t think 30 days are enough to justify the results. 🚀 •⁠ ⁠40% boost in their overall sales.  •⁠ ⁠3.79 average ROAS •⁠ ⁠AOV increased by 12% Here’s the winning strategy: ✅Focused on Offers and Deals Why it worked- people are more likely to purchase a product at lower perceived prices. ✅Identified Best Selling SKUs Why it worked- delving deep into our product data helped us alter our marketing strategy and communication accordingly. ✅Targeted Ad Placements Why it worked- after analysing that ads were delivering better results ona specific platforms, we narrowed the placements. P.S- We are committed to even better results and will share soon. #metaads #facebookadvertising #ecommerce #shopifystore #paidmedia #advertisingagency

Display Personalization: A Winning Strategy 🎯 Did you know that a study of over 3,000 shoppers found that 82% of purchase decisions are made in-store, and 62% are impulsive? The way products are presented and promoted in-store has as much influence on these purchase decisions as the products themselves. Display personalization could be an effective way for brands to stand out from the crowd at the point of purchase because it allows them to convey unique messages, highlight key features, and differentiate themselves from the competition. A strategic tool that improves product presentation, attracts shoppers’ attention and increases sales. 🌟 #PersonalizedDisplays #PointOfSale #RetailSolutions #Displays #BrandCommunication

Best Buy is revolutionizing the customer experience with a brand refresh, featuring our new tagline "Imagine that" and the introduction of Gram, our holographic spokesperson. These updates, combined with AI-powered personalization in our app and an expanded video content library, are designed to enhance engagement and discovery. By driving more meaningful customer interactions, these innovations can create greater value and opportunities for our partners. Read more from ADWEEK below. #BestBuy #RetailMedia #AdTech #BestBuyAds #Adweek