Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin
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Welcome to the very first episode of Resume ⏪ Rewind! Where we’re asking industry leaders about stories that are NOT on their resumes. Alexis Ohanian Sr. is known to most as co-founder of Reddit, Inc., founder of Seven Seven Six 7️⃣7️⃣6️⃣ and ATHLOS, and most importantly, he’s an ADWEEK Brand Genius. But how did he get to be so successful? From working at a deli (for two weeks), moving boxes for FedEx, and being a parking booth attendant, he’s done it all. Watch the full video and hear all about his journey here: https://adweek.it/3Yrjr9f Presented by Fandom 🔥
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These ads and spokescharacters weren't exactly buried--let's call them undead, see what I did there--but they're being resurrected in the name of smart marketing this Halloween. I'm highlighting some spooky szn revivals from GEICO, Reese's and Dietz and Watson, along with campaigns from brands like Snyders of Hanover Snacks Inc and Mars that mash up pop culture tropes and legacy mascots for something familiar yet new. Could this revival of classic fan faves be a harbinger of the holidays still to come? Discuss, LinkedIn friends. ADWEEK #marketingandadvertising #nostalgia The Martin Agency BBDO Worldwide Leo Burnett Red Tettemer O'Connell + Partners Ken Marcus Sean Riley Lauren Eni Canseco, MBA System1 84.51˚Vanessa Chin
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VOICE | "Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the complexities of humans, writes B Lalanne. https://adweek.it/4f9VTez
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To truly engage Gen Z, brands must prioritize mobile-first strategies. T-Mobile Advertising Solutions head of marketing Ariella Astion explains how app usage reveals key insights into how this generation interacts with content and services. #sponsored https://lnkd.in/eCYwdR_J
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AKQA Founder Ajaz Ahmed Steps Down After 30 Years
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