AB InBev’s Post

Advertising is a fascinating and intriguing space. The best advertisements are the ones that are relatable and evoke emotion. It’s the visualization of the experience that makes an advertisement stand out more than the product itself. 🎨✨ A product stands out when it solves the pain points of the customer, whereas an advertisement stands out when it evokes the emotions of (new) customers. Heineken nailed it with this advert. 🍺👏 #Advertising #Marketing #Heineken #ForgottenBeers #CreativeAds #Branding #EmotionalMarketing

‼️We’ve made some significant changes to the passport program!‼️ For the first time since launching in October 2020, we’re updating the LAT passport experience. Whether you’re here for a short weekend, a frequent visitor, or a Louisville lifer, we want to reward your efforts. Starting this month, new passports will feature five prize tiers, each with exciting new rewards. Tier I: 5 Breweries - Prize Tier 1 Tier II: 10 Breweries - Prize Tier 2 Tier III: 15 Breweries - Prize Tier 3 Tier IV: 20 Breweries - Prize Tier 4 Top Tier: 25+ Breweries – Grand Prize, LAT Challenge Coin, and entry to win BEER MONEY. No matter which tier you redeem, you can continue working towards the next prize tier. Prizes ship 2-4 weeks after redemption. Grand prize must be picked up in-person. Learn more about tiers and redemption instructions here: https://lnkd.in/geQj6RyG And as always, “old” passports never expire. Plus, it’s now easier than ever to claim your prize.

The Budweiser Factor It is said, "Budweiser is the second favourite beer in the world." I don't know if this is true, and I can't confirm. Also, I don't drink beer, so I don't have much data about beer to attest to this assertion. So, for the sake of this article, let's assume it's true so that we can continue talking. Why is Budweiser beer so successful? The answer lies in the statement above. While every other beer is striving to be number one, Budweiser says, "We just want to be the alternative... if you can't find what you want to drink, or you are just tired of it, get Budweiser." So whatever people choose to drink as the first option, all of them will choose Budweiser as the second option, giving it a larger market share than the first option. I know a local musician who we don't even talk about as being the best. However, they are booked about three times every week, for not less than 10pin net on each booking. That's a cool 30pin. Do you know why they are booked like that? Because, when event organisers can't get anybody the so called best, they say, "let's just get this one" They are the best alternative. Sometimes in strategy, study the best, then ask yourself, "How can I make a good alternative to them?" When I was still in Livingstone, I was surely not the best Emcee for functions. We had Pastor Buster and Pastor Michael. These two were the best. But you know what, I made myself the best alternative, and was booked almost every weekend. I was actually happy when these two got booked because I knew, any other job that will come at the same time, will be mine. Getting to the top is possible, but not easy. You can strategically aim for the second or third position, as the best alternative, and like Pepsi in the presence of Coca-cola, you too can pull a large market share. #MADTalks #kuhletrainers

🤝Pando PEO rocks! It’s the HR department you’ve dreamed of. 🔄Pando manages the full lifecycle of your employees, from onboarding, to payroll, to government compliance. 🤩Get back to what you do best, and leave the paperwork to them! 📲Reach out to Jonathan if you would like to learn more! #peo #hr #relationshipsmatter

Creating Joy and Emotional Connections - The True Essence of Hospitality "Forget about the beer” might sound like a strange thing for the CEO of a beer company to say. But that is what Heineken’s latest ad is all about. The thing we’re proud of most, even more than our beer, is bringing people together for moments of joy for more than 150 years”. What a truly outstanding ad! The intrinsic meaning of The HEINEKEN Company’s latest ad, as expressed by CEO Dolf van den Brink, goes beyond the product itself and emphasizes the company's broader mission and values. Here are the key points: Community and Connection The statement "Forget about the beer" suggests that the focus is not just on the product but on the experiences and connections it facilitates. Heineken prides itself on creating moments of joy and bringing people together. Similarly, in the hospitality business, the focus is not just on the rooms or amenities but on creating memorable experiences for guests. This can include everything from personalized service that makes guests feel special to hosting events that bring people together. Legacy and Tradition By highlighting that they have been creating these moments for more than 150 years, Heineken is emphasizing its long-standing tradition and commitment to fostering human connections. In hospitality, legacy and tradition can be seen in historic hotels that have hosted generations of guests, where the walls themselves seem to tell stories of the past, creating a sense of continuity and belonging. Brand Philosophy The ad shifts the focus from selling beer to promoting the brand's philosophy of togetherness and joy. It positions Heineken as a facilitator of positive social interactions and memorable experiences. In the same way, a hotel's brand philosophy might emphasize creating a home away from home, where every stay is not just about the physical comforts but about feeling connected, welcomed, and part of a community. Emotional Appeal The message aims to resonate on an emotional level, appealing to consumers' values and experiences rather than just their taste preferences. For the hospitality industry, emotional appeal is crucial. Guests remember how a place made them feel. Whether it’s a warm welcome at the front desk, a surprise treat in their room, or a heartfelt farewell, these emotional connections turn a simple stay into a cherished memory. In summary, the ad underscores Heineken's core value of fostering joy and togetherness, portraying the company as more than just a beer manufacturer but as a long-term contributor to social connections and memorable moments. Similarly, in hospitality, the true essence goes beyond the tangible offerings to the emotional and experiential connections made with guests, creating lasting memories and a sense of belonging.

Keep Your Brewery in the Game with HoptiAM! 🏈🍺 With Super Bowl Sunday just around the corner, fans are picking sides, and the stakes are high – not just on the field, but also in breweries nationwide. Everyone's asking, "Who are you rooting for this Sunday?" But at Andromeda Systems Incorporated, we're focusing on a different kind of performance – the kind that keeps your brewery running at its best during one of the busiest times of the year. Introducing HoptiAM - our premier brewery maintenance software. Tailored to streamline your operations, HoptiAM ensures that your brewing process is as flawless as a quarterback's spiral. On game day, when every second counts and reliability is key, HoptiAM is your front-line defense against downtime. Whether you're cheering for the touchdowns or just there for the commercials and camaraderie, one thing's for sure – the beer needs to keep flowing. Our predictive maintenance capabilities ensure that the only thing frothy are the drinks in your patrons' hands, not the heads of your maintenance team! 🍻 So, as we anticipate the big game, we ask not only who you're cheering for but also, is your brewery ready for any game day rush? Score a maintenance touchdown with HoptiAM: https://lnkd.in/ekdu4PYa #SuperBowl #BreweryMaintenance #HopTiam #AndromedaSystems #CraftBeerExcellence #breweries #brewery #localbrew #chiefs #49ers #lasvegas

How Can the DiFluid Brew Control System Help You Brew Better Coffee? 1. Dial in Your Perfect Brew: Use the app, scale, and refractometer to achieve your ideal flavor and balance every time. 2. Adapt to Different Beans: Adjust your recipe or brewing method to highlight the unique qualities of each coffee. 3. Enhance Consistency: Maintain precision with consistent technique and timing. 4. Save & Reproduce Recipes: Store recipes and notes in the app, so you can easily recreate your favorite cup across different coffee varieties.

True Gent & Unlikely Story Team Up for Inaugural Sydney Beer Campaign - Read more at The Howler! #thehowlernews #truegent #productionnews #postproductionnews

Distilleries and breweries need to educate consumers. If you don't, you're leaving money on the table. Here's one method to use as inspiration. Whisky enthusiasts are passionate about the spirit. So when Beam Suntory challenged us to strengthen its presence in the world of Rye Whisky, we knew that education would be a powerful draw. Enter the 'Rye Whisky Academy' - a one-of-a-kind interactive online experience that gives consumers a rare, fascinating look at the creation of Rye Whisky and Beam Suntory products. It's engaging, informative, thought-provoking, memorable, and most importantly - fun. Further incentivizing top fans is the opportunity to join an exclusive membership - the 'Whisky Geek Elite' - upon completion of the course. It's the perfect compliment to the status of being a sophisticated whisky drinker. Motivated by pride and self-actualization, the Academy rewards the most knowledgeable whisky advocates through membership. And for the ambitious - it enables them with the tools to get there as well. This is a valuable lesson for spirit makers. Not only does education increase your brand's virality, it brings fans of your beverage type closer to your brand and reminds them of your product. Because what's the perfect complement to learning about whisky? A glass of your brand's whisky, naturally. Consumers in your segment have a thirst for knowledge about their favourite drinks. As a beverage maker, you already have the knowledge. You just need to share it. And an online knowledge hub is a powerful way to do that. Visit the link in the comment below to experience the Rye Whisky Academy. You might just find you learn something yourself. #spiritsindustry #cpgmarketing