AB Tasty’s Post

Check out this FANTASTICALLY HELPFUL new course in our BrightLocal Academy, by none other than the Local SEO aficionado that is Claire Carlile!

Still look for more Summer 2024 participants? Join us Tuesday, April 9, 1-2 PM ET, as Brendan Schneider, Founder and CEO of SchneiderB Media Inc. discusses how inbound marketing can help get more inquiries! Register at www.SPARCNational.com Check out SPARC, Summer Programs and Auxiliary Revenue Collaborative Connect for posts on how colleagues are using last minute marketing actions to bring in more participants! #independentschools #indyschools #schoolmarketing #summerprograms #auxiliaryprograms #professionaldevelopment

Saturdays done well at IIDE - The Digital School! A fun and engaging session teaching some extremely bright students + the very capable Akash Gogri. We discussed brands, strategy, communications and how to hit the road running in today's marketing landscape. To my mind, IIDE helps cover the gap between what's taught in textbooks vs the speed at which brands and consumers move. Here's to conducting more sessions and bridging the theory vs practicality gap!

Much like the plot of a classic murder mystery, the truth about what’s really happening with your marketing is rarely as straightforward as it might seem. Successful marketers are like good detectives. The first step is to be inquisitive enough to question whether things are really as cut-and-dried as they seem. Then you can piece together small clues, make the odd tactical creative leap, and begin to understand the motives of your customers. Unlike your average whodunnit, we won’t ever be able to say “case closed”. But by daring to question convenient ‘truths’, we can truly start to understand what’s really going on. So young Sherlock, it’s a new year, the perfect time to get a fresh perspective, and start interrogating what you do by enrolling for my MAD//Masters course. Through 10 lectures, live seminars, bonus content, an optional assessment, and lunch + learn at MAD//Fest London, you’ll discover how to ask better questions and unlock the value of creativity and behavioural science.  Places for the April intake are filling up fast and you can get it for £995 + VAT until 31 Jan. You might just find a twist in the plot! Register below or contact Sam Benton with any questions or for group bookings. https://lnkd.in/eBXJD2ek Harry Clark Dan Brain Ian Houghton Anna Cairns MAD//FEST

How can you learn digital skills at home? Read our tips on how to refresh your child's digital skills during summer break: https://lnkd.in/e7w4rBVp

📢 𝗜𝘀𝘀𝘂𝗲 𝟰𝟬𝟮 𝗶𝘀 𝗢𝘂𝘁! In today's edition, you can find: 📰 𝗡𝗲𝘄𝘀: - Scientists Create Robot Controlled by Blob of Human Brain Cells - FTC urged to make smart devices say how long they will be supported - Ki is bringing wireless power to kitchen appliances ... and more! 💡📚 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀: - Signals behind the scenes (by Matan Cohen) - Rust adventure to develop a Game Boy emulator (by WolferXY) - Add an authorization layer to your app with Permit.io🔏 in a few minutes ⏱️ (by Rohan S) - How to Easily Add Dark Mode to Your Website (by Bridget Amana) ☠️ 𝗣𝗼𝘀𝘁𝗺𝗼𝗿𝘁𝗲𝗺: Twilio's 2013 network partition caused repeated customer credit card charges. 🚀 𝗔𝗽𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝘆: Open-source monetization platform for developers, offering crowdfunding, memberships, and more. 👨💻 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗼𝗿𝗶𝗲𝘀: From adaptive UX libraries to Summer 2025 tech internships. 🔗 𝗖𝗵𝗲𝗰𝗸 𝗶𝘁 𝗼𝘂𝘁: https://lnkd.in/eBF39tEb 💌 Subscribe to get fresh news every day: https://0xcafe.news

Even though my nerdy credentials include a stint arguing the toss at Oxford’s Debating Society, I think business, like politics, has become too preoccupied with winning arguments, rather than fixing problems. The best way to win an argument is to reduce a problem to very narrow, mathematically definable components, and then come up with a theoretically optimal solution. But this is a terrible way to solve a problem. Take electric cars. We have some of the brightest minds in the world all working to improve batteries to increase the range and charging speed of electric cars and reduce range anxiety. But it’s a hell of a lot cheaper to reduce anxiety than it is to increase range. So next time you’re thinking about how to solve a problem, ask yourself “Could I solve it more effectively by reframing it as a psychological issue?” Sure, psychological questions are messier than mathematical equations, but there’s a strong chance this approach will lead to better, more creative, and cheaper solutions that were hiding in plain sight all along. If you like this kind of thinking, use the link below to book my MAD//Masters hybrid course. Sign up today for MAD//Masters for £1295 and you can even join me for a special ‘Lunch & Learn’ session at MAD//Fest London on 4 July where, like it says on the tin, we can meet over lunch and learn together (you also get a free MAD//Fest ticket with £995). The course includes 12 months access to the on-demand content, video feedback on the assessment and monthly online Q&A sessions. https://lnkd.in/gsg9wVQi P.S. Want to expand your team’s horizon of viable solutions? Contact Sam Benton for details of preferential rates on group bookings and join the likes of VaynerMedia, Nestlé, Specsavers and more! Anna Cairns Sam Benton Dan Brain Harry Clark Ian Houghton Aiden Lucas MAD//FEST

Rory Sutherland makes a great point about reframing our approach to problem-solving. Instead of sticking to the same old methods, we should look at problems from new angles. Reframing often involves true collaboration. Too often, leaders walk into problem-solving meetings with their minds already fixed on their own solutions. This mindset can stifle innovation and keep us stuck in old ways. We need to stop steering the ship alone and start listening to the unique ideas from our trusted team. When we work together, we unlock innovative and revolutionary solutions. #leadership #creativity #innovation

The rate at which advertisement cycles flux per season annually varies based on strategic planning. Advertisers use flighting, a method where messages run during optimal periods followed by inactivity[1]. This approach ensures reaching consumers during peak seasons, conserving budgets, and reinforcing brand messaging[1]. TV advertising, despite changes due to digital shifts, remains effective for brand awareness[2]. Seasonality influences ad revenue fluctuations, with Q1 typically slower post-holidays and Q2 seeing higher spending as agencies aim to utilize budgets[4]. Understanding seasonality helps publishers optimize performance throughout the year[4]. In summary, advertisers strategically plan ad cycles to align with peak seasons, leveraging flighting and understanding TV advertising dynamics. Seasonality plays a crucial role in ad revenue fluctuations, guiding publishers on optimizing performance across different quarters of the year. Sources [1] Flighting in Advertising | Definition, Strategies & Examples - Study.com https://lnkd.in/gPuNgE9Y [2] How the TV Advertising Industry Works - Investopedia https://lnkd.in/gXthX8Zg [3] Assessing the Long-Term Value of Advertising https://lnkd.in/gmriMv-4 [4] Ad Revenue Seasonality: How To Predict Your Income Throughout ... https://lnkd.in/gmQDh_wy [5] Solar Flux - an overview | ScienceDirect Topics https://lnkd.in/gRnsAGnk

Digital Media Primer 3E is designed for students from all disciplines, and teaches the foundational concepts and basic techniques of digital media production. Read more 👉 https://lttr.ai/ARhiV #DigitalMedia