AB Tasty’s Post

Hello, world! 🌍 The hustle and bustle of Black Friday shopping has taken a new turn! With the rise of e-commerce, shoppers are shifting from long lines to online deals. 🛍️ Adobe Analytics reports a 7.5% surge in e-commerce spending, hitting a record $9.8 billion in the U.S. alone! Smartwatches, televisions, toys, and gaming emerged as the best-selling categories. 🎮 The paradigm of Black Friday shopping is transforming, with consumers strategically hunting for the best online deals. Mobile shopping accounted for a whopping $5.3 billion of the online sales, reflecting the trend of impulse purchases. Retailers like #Target and #Ulta are keeping up with the trend, offering 24-hour discounts on select brands and items. So, are you ready to embrace this new age of shopping? What's your take on this shift in shopping trends? Source: https://lnkd.in/dCs65e5t

Key takeaways from Black Friday shopping are coming up! Our data on consumer behavior with recommendations this year indicates a 27% higher conversion rate during Black Week compared to the yearly average. On Black Friday, the numbers are even higher, with a 64% increase in conversion rate. These statistics highlight that consumer intent is substantially higher during this season, and personalized shopping gives positive results in aligning with this intent. Stay tuned for more insights in our upcoming Black Friday Report for 2023. #blackfriday2023 #ecommerce

📅 Black Friday is Almost Here! 🛍️ Ecommerce businesses, the countdown has begun! ⏳ Don’t let the biggest shopping day of the year sneak up on you. Is your store is ready for the influx of eager shoppers? From optimizing your site’s performance to curating unbeatable deals, every detail matters. 🔧 Tip: Ensure your website can handle high traffic, streamline your checkout process, and create buzz with early promotions. Remember: Procrastination now could mean missed opportunities later. Get ahead of the game and contact BlueBolt now! #BlackFriday2024 #EcommerceSuccess #PrepareToWin

✨Just 3 days left 🤩 The excitement is building, especially in the #ecommerce world, where platforms like BigCommerce are empowering store owners to capitalize on this year’s opportunity! As customers in the US are gearing up for the shopping extravaganza, there’s no better time to dig deeper into this Black Friday culture! So…….. 🖤 What exactly is Black Friday?  It's the Friday after #thanksgiving in the #unitedstates , often regarded as the beginning of the Christmas shopping season. Retailers offer highly anticipated discounts, and consumers eagerly await the chance to snag incredible deals. 💻 In the realm of eCommerce, platforms like BigCommerce play a crucial role in facilitating seamless and secure transactions during this shopping frenzy. The power of technology brings the #blackfriday experience to your fingertips, allowing you to explore a world of discounts without leaving the comfort of your home. 📈 The impact of Black Friday on businesses is astounding.  Reflecting on last year, 87.2 million people shopped online on Black Friday in 2022. That’s a massive number, considering US customers. According to recent stats by Adobe, Black Friday spending reached a whopping $9.12 billion in the last year, 2.3% more than in 2021. The sheer volume of transactions during Black Friday is a testament to the importance of this shopping phenomenon. It's not just a day for shoppers; it's a golden opportunity for BigCommerce retailers to boost revenue and profits. 🚀 Here are some actionable Tips for BigCommerce Merchants.  To make the most out of Black Friday on BigCommerce, consider these: Optimize Your Website: Ensure your website is mobile-friendly and easy to navigate for a seamless shopping experience. Promote Early Deals: Build anticipation by promoting exclusive early-bird deals to your loyal customers. Leverage Social Media: Use BigCommerce integrations to share teasers and countdowns on social media platforms. Personalize Offers: Tailor promotions based on customer preferences and buying history to enhance engagement. Ensure Scalability: Prepare for increased traffic by optimizing server capacity to handle the surge in online visitors. Let the countdown to Black Friday begin! 🎉 | Cronix LLC | Arwinder Kaur | BigCommerce | #blackfriday #ecommerce #bigcommerce #marketing #ecommerce #onlineshopping #webdevelopment #webdesign #customerexperience #brand #development #b2b #saas #partnership #website #integration

Our latest weekly newsletter is out and it's focused on holiday shopping and Black Friday. It may seem early to be thinking about Black Friday but our analysis has found consumer interest in Black Friday deals now starts as early as late August. From a consumers points of view Black Friday is no longer a day, it's almost two months. For brands, particularly ecommerce brands, there is at least a two month window to lock customers in and drive them to your business - the early bird catches the worm, as they say. The link to our latest newsletter is in the comments. #ecommerce #shopify #klaviyo #yotpo #blackfriday #blackfridaydeals #shoppinghabits #googleinsights #consumertrends #shoppingtrends #ecommercetrends

Black Friday - a day that has become synonymous with the kickoff of the holiday shopping season. But this year, it was more than just a shopping event; it was a testament to consumers' and businesses' resilience and adaptability. Online sales on Black Friday soared to a record-breaking $9.8 billion in the US, marking a 7.5% increase from last year. This unprecedented shift towards digital commerce is not just a blip on the retail radar - it's a sign of the changing times. The pandemic may have reshaped our shopping habits, but it hasn't dampened our enthusiasm for great deals. Consumers are voting with their wallets and opting for the convenience, safety, and vast selection offered by online shopping. So what does this mean for businesses? It's clear that digital transformation isn't optional anymore—it's imperative. To stay competitive, businesses must embrace e-commerce, optimize their online presence, and deliver seamless customer experiences. Let's learn from each other and shape the future of commerce together. #BlackFriday #Ecommerce #DigitalTransformation #BusinessStrategyBlack Friday shoppers spent a record $9.8 billion in U.S. online sales, up 7.5% from last year http://dlvr.it/SzQZPc

With 30% of European shoppers saying they now shop online more than they did 6 months ago, online shopping events like Black Friday provide retailers and manufacturers a unique opportunity to drive sales. But will Black Friday 2023 see consumers more cautious in their spending or seek out deals and promotions to save on their holiday shopping?  This year, we are bringing you the results of Black Friday in Western Europe, faster than ever before.     Register now for our free webinar to get them: ➡️ https://lnkd.in/gX5Tu9QU #blackfriday #ecommerce #consumerinsights #webinar NielsenIQ Foxintelligence

The Black Friday aftermath: eCommerce is the winner According to Insider Intelligence, eCommerce sales significantly outpaced in-store sales this Black Friday, growing 8.5% YoY, while in-store sales saw a meager 1.1% YoY increase. Black Friday continues to cement its place as one of the most important days for retailers, with a whopping 130.7 million consumers shopping, up from 69% last year. Notably, mobile devices drove : • 59% of online sales on Thanksgiving Day and • 54% on Black Friday A clear indication of the growing comfort level of shopping on the go. Moreover, alternative payment methods like "Buy Now, Pay Later" (BNPL) saw a 72% increase in online orders the week of November 18, proving that consumers are finding innovative ways to stretch their budgets this holiday season. eCommerce’s share of overall holiday sales is projected to hit a record 19.3%. As we move into an increasingly digital era, it's clear that eCommerce is more critical than ever. How is your business adapting to these evolving trends? #ecommercemarketing #blackfriday #digitaltrends #retailmarketing #digitalmarketing #marketingstrategy

🛒 Every abandoned online cart represents a missed opportunity. Let's delve straight into the numbers. Cart abandonment rates can be as high as 80 percent[1]. The rate depends on numerous variables, but for the purpose of this discussion, I'd like to focus on a critical shopping event exhibiting a recurring pattern. Around Black Friday 2022, almost 80% of online shopping carts were abandoned daily, with a notable dip to 77.74% on Black Friday itself. Interestingly, a higher average cart abandonment rate was observed before the event compared to after it[2]. This phenomenon can be explained behaviorally by few factors: ⚪ Pre-Black Friday period becomes a time of planning and decision-making. ⚫ Black Friday is about realisation. ⚪ Exclusive deals are a hallmark of Black Friday. ⚫ Retailers implement dynamic pricing strategies, adjusting prices based on demand and inventory. ⚪ Dynamic pricing strategies contribute to price changes before Black Friday. ⚫ The urgency created by limited time may prompt faster decision-making. ⚪ The pre-Black Friday period induces decision fatigue due to an abundance of choices. ⚫ Black Friday promotions provide clarity, reducing decision fatigue. Interested in learning how you can bring a touch of Black Friday to your online store every day? #digitalmarketing #marketing #ecommerce #contentmarketing #socialmediamarketing #richcontent | #closer2 #staycloser

Are you ready for the holiday shopping season? 💫 If you think you have plenty of time, think again. ⏰ Black Friday is just around the corner. August is a good time to start preparing. 🚀 Improve performance: ensure your site runs smoothly without glitches. ⚡ Boost speed: optimize for fast loading, even during peak traffic. 📱 Mobile ready: ensure your site is fully optimized for mobile shoppers. 🎁 Start early: launch your holiday promotions before the rush begins. 📦 Stock up: make sure your inventory can meet the demand. — Need help getting your e-shop ready for the holiday season? DM me 📩 #BlackFriday #HolidayPrep2024 #EcommerceTips #Ecommerce #Shopify