How can the premium luxury cruise segment grow demand from travelers that enjoy casino gambling. With all major cruise operators showing exponential on board revenue growth from casino operations, now is the time for the premium luxury cruise segment to elevate the guest experience and boost on board revenue by attracting qualified (invited) casino players to their brands.
A 954 Gaming "Success story” ! In anticipation of the Crystal Endeavour’s inaugural summer season in 2021, we were contacted by 2 premium casino players ($100,000+ Bankrolls) interested in Arctic Exploration. Those initial casino reservations help us confirmed four (4) additional retail reservations (6 Suites Total) with a total retail value in excess of $130,000 dollars. Following the groups positive cruise experience, the casino players made two (2) additional reservations on Crystal during the FALL 2021 season and were accompanied by their friends who paid full retail fares for their reservations. Today we average 1.5 retail sales, for every one (1) qualified complimentary casino cruise reservation.
Qualified Casino players have one of the highest levels of revenue per occupied cabin of the Cruise Industry. With plenty of time at sea, no competition from neighboring land based casinos and average itineraries of 10+ days, premium luxury cruises offer a greater opportunity for “the house” to maximize playing time and onboard revenue.
Gonzalo de Varona, Founder & President of 954 Gaming Inc., shares insight and opportunities within the Leisure, Cruise & Gaming industries.
Photo credit Explora Journeys, Cocoon Ocean Residence (Very Nice..)
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