Abbi Perets’ Post

2 weeks ago, we sold 43 Workshop tickets on a topic we've barely ever spoken about  - and earned an extra $4,171. Here's how ↓ 1️⃣ The Context. It was a Workshop on Offers with a 7-figure potential. We were already running it for our Authority Club members, so every extra ticket sold was a bonus. 2️⃣ The Challenge. We are not known for Offers on LinkedIn. This makes it much harder to sell because we haven't gathered an audience interested in the topic, or had the time to educate them on the importance of having a good Offer. So we needed a good promo strategy (both for LinkedIn and our email list). 3️⃣ The LinkedIn Promo. The LinkedIn promo consisted of two things: Prelaunch Phase (where you generate demand): - I wrote 4 posts on why Offers matter, each time hitting it from a different angle. Launch Phase (where you actually sell): - 1 short teaser post + CTA. - 2 long-form sales posts. - 1 "last call" post with a testimonial. 4️⃣ The Newsletter Promo. In parallel, we were promoting the Workshop via our Newsletter. - Email 1: Insight 1 + what you're getting. (soft value + sales) - Email 2: Insight 2 + FAQ. (soft value + sales) - Email 3: Last call. (4 hours left) 5️⃣ The Results. - 43 tickets sold. - 43 x $97 = $4,171 for work we're delivering anyway. - Most tickets were sold on the last day. (Urgency plays a big role.) All because we had a good promo strategy. But keep in mind that the less authority you've built, the longer your prelaunch phase needs to be. This will significantly impact your sales metrics. And is a solid reason to start building authority today.

I met him 4 weeks ago. It's all in the strategy, that I made this sale. So here is what happened: 1. I met him at an event I was speaking at 2. The speaking event I promoted a freebie I had, he downloaded it a week later 3. He opened 10 of 14 emails I sent through during that time 3. He also followed me on Instagram 4. He saw, commented and liked 5 of the 9 posts I put up 5. He DM'd me 6. We had a video chat about my services 7. 4 direct emails back and forth and he's a client. £2k, boom. I imagine you are already posting on social media. I imagine you have heard of the term 'ideal client' and you've started to work on it, you are probably already sure on them. Great! I imagine you are doing all the things - freebies, landing pages. BUT. STILL. NO. SALES. What is going wrong? If this is you, find out where you're going wrong in the Strategy for Sales workshop happening Thursday. It will be the piece of the puzzle you have been looking for. 6th June, 3-4pm, online. Register for the masterclass here. https://lnkd.in/eHGkccvH

Have you heard about guided selling? Using a quiz that sorts answers, you can send custom tips and set up unique deals based on what people respond. You can put these quizzes on your website or in a pop-up. See how Champagne For Alle - Champagnekassen got to know their online visitors and subscribers better with quizzes. Have you tried using our quizzes yet? 😏

I don't know if we are ever going to stop living in unprecedented times... ⤵ The harsh truth you still have to make money. ↳ And make "HAPPY MONEY" living your life on your terms. Your business still has to keep going! ↳ Even if the whole world decided to stop and spectate another "unprecedented event". The sad reality is... ↳ Your offer can't compete with all the news that is thrown at us... Question! How do you deal with that... Come join me tomorrow, July 26th at 9:00 AM PST for my live masterclass "Transform Your Sales: How to Increase Perceived Value and Close High-Ticket Deals" It's going to be live on LinkedIn. Grab the LinkedIn live link in the comments 👇🏻 P.S. In each livestream I collect questions from the audience and I answer them live. What is your one specific question?

19.18 Miles In 3 Days Persistence Pays Off… Working a trade show is a perfect metaphor for sales. “Gotta Pound The Pavement.” This past weekend I attended, as I do every year, @vision.expo in NYC. When there I don’t stay in my booth. I walk the show to network, speak with clients & meet and greet targets. If you have ever attended a trade show, you know that there are thousands of people that attend. So, it’s not easy to just walk into a booth and meet with your person of focus. Many times they are with someone else or busy. So do you leave your card and a message for them? YES… BUT THEN YOU GO BACK LATER! Just as you would in your sales cycle in the field, on the phone or via email. You have to be persistent, not pushy. I usually give it a few hours in between stop-ins or I use the information given to me to mark down when the right time to come back is. Eventually, you’ll get to the person you need. Then, intro yourself and reason for seeking them out…. Don’t sell. This is a cordial meet & greet with no pressure. Ask when it would be best to follow up with them in the next week or so after they are back and settled in from the hectic & exhaustive days of working a trade show. Again, it’s Not Easy, BUT it Is Simple. For More Sales Tips & Tactics, Follow Me on LinkedIn or @saleskeptsimple on IG 🫵 #salestips #salescoach #consulting #businessdevelopment #visionexpo #keepitsimple #putinthework #mondaymotivation #salesgrowth

🔥 Ready to Pack Your Programs at Events? 🔥 You're at an event, and the room is buzzing with energy. You’ve got a crowd eager to soak up your wisdom, and you’re about to make your mark. But here’s the question—how do you turn that energy into a full roster of clients? How do you ensure that your program becomes the hottest ticket in town? Let’s break it down: 1. The Power of Presence Your presence happens long before you take the stage.You're content should increase considerably as you delve into ticket sales & value add. It will support your stage presence considerably. I find that most people buy into an event the week leading up to, not when they enter the room for the first time. 2. Hook Them Early The first few minutes on stage are crucial. Start with your highest & best level of value, story or exercise. Easing into the event is not recommended. You must hook them. 3. Serve Before You Sell Give them a taste of the transformation you’re offering. Share actionable tips they can implement right away. The more value you provide upfront, the more they’ll trust you—and trust is the currency of conversion. More importantly, it creates higher value perception for future years of having the event. Here are 8 more that create high-ticket clients at your events. https://lnkd.in/eDTCyWPy #CoachingSuccess #EventMarketing #ClientAttraction

💥 New Event Alert 💥 We are excited to announce a new series of mini masterclasses with The Sales Lady Helen Tebay! Helen will be taking you through the whole process from curating an offering to running an effective sales call over 3 bite sized masterclasses 👩🏫 Ideal for business owners or anybody who is responsible for selling in their role and want to be making more sales. You are experts at what you do but you find selling one of the hardest parts of your business. Helen will share her insights into 3 areas that she see bottle neck your ability to make more sales – ✔ Have a clear and compelling offering to win more clients ✔ How to generate more leads easier and faster. ✔ How to sell better and run a successful sales call using her 5-step framework They are designed to have highly actionable tips that you can apply in your very next sales interaction. 🙌 If you want more sales calls booked in, it starts with a clear, specific and relatable offer. Leave knowing the exact parts that make up your offer! Visit https://lnkd.in/dK63SCuj now to secure your FREE place 💻

Very excited to deliver these in person! The first of 3 workshops is going to be focused on - How to build out your 4 figure offer! If you want more sales calls or leads coming in then it will be rooted in having a clear offering. That makes sense to your audience. You will leave with clarity in - What you are selling to who. How to strengthen your offering 1 x vital area that always seems to be missing and it costs you sales. Link to book on is in the comments below 👇👇👇 #sales #salesmadesimple

6 essentials💡 that will supercharge your impact and turn you into an authority figure in your niche organically. 1. Hosting Webinars/Free Workshops 2. Pre-launching: 3. Personal Branding (the most essential one for success) 4. Pricing 5. Target Market 6. VSL (Video Sales Letter) Let's take the bold move 👨🔧 https://lnkd.in/dYPe5-JZ

If you want to generate sales qualified leads by hosting an event... But you're NOT following up with attendees afterwards... Then you are leaving more money on the table than Harry Potter left in his vault in Gringotts. Here's how to follow-up with attendees after an event - the right way. #masterclassmarketing #emailfollowup #b2bleadgeneration