Abdurrahman Ata - ATA’s Post

How the Streetwear Customer Is Evolving. Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse #wardrobe that mixes logo T-shirts with heritage #brands and traditional menswear or #luxury. Despite the narrative to the contrary, streetwear isn’t dead and young consumers are not casting aside their #sneaker rotation for a wardrobe full of loafers. While the market for brands like Supreme, Off-White and Palace has cooled, it’s still moving. What Streetwear Shoppers Are Buying — Or Not: The changes are also affecting where streetwear shoppers are directing their money. Many are being more discerning amidst turbulent global markets and the looming threat of a recession. Customers who’ve bought from Supreme directly in the past spent 9.1 percent less at apparel, accessories and department-store chains in 2023 compared to the prior year, and 7.7 percent less in roughly the first six months of 2024. Same Culture, More Consumer Options: At its core, streetwear is a category that’s still defined by its connection to niche subcultures and communities. That cultural connection still exists today, just in a different form than it used to. But today, he finds that the T-shirts, hoodies and hats that served as the original blank canvas for streetwear have been replaced by any product with a story behind it. Logoed apparel will continue to serve as a membership badge for the consumers who recognise it. The broader tastes of streetwear shoppers today just mean more competition and more variety. Now, the streetwear consumer has options. #fashion #streetwear #culture #supreme #tshirts #logo #brands #streetculture #sneakerheads #watches #luxury

As the #menswear catwalks season for SS25 is about to kick off, our deputy foresight editor Dan Hastings-Narayanin talks to Vogue Business about the key trends to watch, including how consumers are returning to performancewear amid a focus on lifestyle achievements: "Post-Covid and in the current economic climate, running a marathon, participating in HIIT endurance competition Hyrox or climbing a mountain, have all become “important life milestones” for millennials and Gen Zs, says Hastings-Narayanin, as opposed to more traditional milestones like buying a house. https://lnkd.in/deYsyfpy For more consumers insights on how the sports and leisure sector is undergoing a remarkable shift, sign up for The Future Laboratory's Sports & Leisure Futures webinar: https://lnkd.in/dWKbH9Hv #sports #leisure #activewear #normcore #trends #consumerinsights #fashion #Millennials #GenZ

✔ [🛑 The art of saying NO: lessons in Personal Growth] I remember like it was yesterday one of my first personal growth training sessions back in 2010. That's when I first understood the vital importance of saying NO and making choices that truly reflect my own needs and desires. Saying NO isn't always easy, and in some situations, I still struggle with the decision. However, being aware of the power of this word completely changes your perspective. In the era of influencers, where we are constantly told how to live, what to wear, what to eat, or how to work, recognizing and choosing what is truly right for us becomes even more crucial. Each of us sees the world through our own lenses. Don’t let others decide what filter to apply to your reality. So, I wish all of you the strength and awareness to discern who truly influences your choices. Learning to say NO to those who don’t reflect who we are, who don’t genuinely love us, both in personal and professional life, is a crucial step towards greater authenticity and satisfaction. 🌟 How do you manage the art of saying NO? Have you found your balance between external influences and personal choices? Share your experiences, I'd love to read your thoughts! #IsabellaPagnaniniIFPD #IsabellaPagnanini #productmanager #sostenibilità #obiettivi #trasparenza #moda #innovazione #fashion #style #madeinitaly #shoes #scarpe #abbigliamento #artigiani #artigianato #partner #talenti #eccellenza #italianshoes #scarpeitaliane #luxory #footwear #italianstyle #footweardesign #footwear #fashionstyle #fashiondesigner #fashiondesign #ricerca #people #culture #like #art #opportunities #work #connections #clothing #luxurybrand #shoes #FashionTech

[...streetwear isn't dead and young consumers are not casting aside their sneaker rotation for a wardrobe full of loafers. While the market for brands like Supreme, Off-White and Palace has cooled, it's still moving. What's changed is the streetwear shopper is no longer a monolithic, head-to-toe brand loyalist. Instead, retailers and other experts say the young consumers who might have only bought graphic T-shirts and hoodies a few years ago are embracing a diverse wardrobe that mixes streetwear, heritage brands and traditional menswear or luxury.] #apparel #fashion #consumer #streetwear

Fashion's Biggest Buzzword-Streetwear 👀 Fashion choices, whether they involve high-end designer pieces or more affordable options, communicate a great deal about one's personal identity and values. It is important to select brands that resonate with your personal style and fashion principles. ✍ Streetwear exemplifies a highly personalized approach to fashion, influenced by individual style, geographical location, and budget. There is no definitive way to wear streetwear; the key is to style it in a manner that feels authentic to you. Fundamentally, streetwear blends comfort and practicality with personal expression. Streetwear has fundamentally transformed the traditional fashion model. Historically, designers and trend forecasters dictated runway trends, buyers decided which styles were available in stores, and magazine editors shaped consumer preferences for upcoming seasons. However, the rise of streetwear and its direct-to-consumer approach has shifted the power dynamic 🤩 , putting trendsetting in the hands of consumers. This shift has democratized fashion. In today’s digital landscape, the street style of high-profile influencers, celebrities, and musicians heavily influences contemporary fashion trends. Social media platforms enable individuals to become influencers or launch their own clothing brands, meaning that popular trends are now driven by the collective input of millions of users rather than the traditional fashion elite. 🙆♀️ Many streetwear brands, such as Kalyugam.com, operate exclusively through their own online platforms rather than traditional retail channels. They also employ single product drops, such as those from Paap, Punya, and Moksh, as opposed to adhering to a traditional runway calendar. By releasing limited quantities of products at designated times, these brands generate pre-release hype, ensure product scarcity, and enhance resale value. Some brands even implement lottery systems for access to these exclusive drops, further contributing to their appeal and market value. #tornandstiched #EveryStichHasaStory #streetwear #fashion #buzzword #allaboutfashion

🌟 The Evolution of Streetwear 🌟 Streetwear has grown from a niche subculture to a global fashion phenomenon. What started in the streets of major cities has now become a staple in high fashion, influencing trends across the world. 🔍 Did you know? The origins of streetwear can be traced back to the 1970s and 1980s, with roots in the skateboarding and hip-hop scenes. Brands like Stüssy and Supreme played a pivotal role in shaping the culture and aesthetic we see today. 🌐 Today, streetwear is all about self-expression, blending comfort with style, and often making bold statements. From graphic tees and hoodies to exclusive sneaker drops, the appeal is in its versatility and the sense of community it fosters. ❓ Question for you: What do you think is the next big trend in streetwear? How do you see this culture evolving in the next few years? Share your thoughts in the comments below! 👇 #Streetwear #Fashion #Trends #Culture #StreetStyle #NextBigThing

Having read a few days ago the statements put out by a well known Estonian fashion retailer that stated their turnover was down and spending is reducing amongst it core audience year to date. While you can blame the economy and look to the sector average... you can also highlight that differentiated positioning has almost been forgotten by many local brands or those that operate in a tight and small market place. They all pretty much live behind a logo and no longer market to solidify their brand position within the markets they operate in. Yes on paper they say it but their actions undermine any chance of reaching the lofty targets they set... Why? Well they all operate, copy and mirror the moves of the others. If one has a sale or the shopping mall asks then they all jump on board. So as they pay to market their reduction in profits, the consumer sees frequent discounted sales rotations. These not only erodes the public perception of their brand value but also the profit margins. Those who should be mid-market retailers are constantly renting volume to the extent that they compete with the H&M's of this world... Differentiating your position allows you to not trade purely on price but to frame yourselves so that you are one of only a couple of brands that enter the mind of the consumer when they seek out what you sell. They need to come to mind when someone sits down and thinks.... 'I need new outfit for work....' 'I need some casual clothes for everyday wear....' 'I deserve a new outfit because...." It is not hard, but it does need constant communication with an unrelenting pursuit to deliver a singular message. To the marketer this is often an unsexy approach as it can often feel like a grind rather than the adrelaine hit of a series of sales activations. One #Estonian that does stand out for me is Marc & André who have expanded into new markets and have created an eco system that allows them to successfully compete in the highly competitive market of -Lingerie, Swimwear, Silk Nightwear & Cashmere Loungewear. Their marketing team seems to get it. Sigrid Sillaots To the rest, well its half time in the 2024 game... The question is..do you re-enter the pitch after the summer with another sale.. or do you wish to change tactics and start to build a brand that delivers salience?

👟🌟 Sneakers and High Fashion: Bridging the Gap 🌟👟 The world of fashion is constantly evolving, and one trend that has truly made its mark is the fusion of sneakers with high fashion. What was once seen as casual footwear has now become a statement piece on runways and in the wardrobes of fashion influencers worldwide. Sneakers have transcended their athletic origins to become a symbol of style, comfort, and self-expression. The marriage of sneakers and high fashion has opened up a whole new realm of possibilities, blending streetwear with luxury in a way that appeals to a wide range of individuals. From collaborations between top sneaker brands and high-end designers to the rise of sneaker culture in the fashion industry, it's clear that sneakers are no longer just for the gym. They have become a key player in the world of high fashion, breaking down barriers and redefining what it means to be stylish and on-trend. Whether

Let's talk trends Monday :) As part of coming back from the Covid19 pandemic, which dictated what we wore for 2 years and made us wear tracksuits everywhere, 2023 was a year of come back to normality in fashion. On the runways we seen strong trends emerging and the return of resort season & leisure wear. One of the trends that was super strong, and we see now in high street retail collections is: DIY Denim. Typically we always see a denim collection in all intersecting seasons, but this time the trend is extended throughout the year. This trend is a reflection of a bigger visual cultural shift that have been developing in the last couple of years. And of course I'm talking about the return to the early 2000's. Gen Z shoppers are developing a keen interest in 2nd hand shopping and in the millennium pop culture staples. What stands out in street style, influencer pages and the runways is: bold combinations with denim and outfits that say essentially - everything goes together! Hence we see the reappearance of denim accessories and head-to-toe denim outfits, alongside new combos such as denim with Coquette style clothing. https://lnkd.in/eGQrqztb #denim #diydenim #denimtrends #trendforacsting #denimaccessories #fashionstyling #creativedirection #bershka #urbanoutfitters #stylingtips #2023trends #2024trends #currenttrends #00trends #letstalktrends #coquette