about-face beauty’s Post

After reading about SEPHORA's DEI success in Europe, it's inspiring to see companies prioritizing diversity globally. Understanding regional nuances and adapting DEI strategies is key. Artemis Patrick's appointment as CEO sets a powerful example. Linking D&I goals to performance reviews shows a tangible commitment to change. Collaborating with HBCUs for talent sourcing is a strategic move. This showcases that DEI isn't just a moral stance; it's a smart business strategy. Sephora's approach proves that diversity isn't just about optics; it's about creating a more innovative and inclusive workplace. #DiversityWins #StrategicDEI #InclusiveSuccess #TalentRevolution

Each week, I receive articles from colleagues and friends about the state of DE&I. Often, the news feels bleak and unnerving, with many pieces highlighting why DE&I is struggling and which companies are retreating from their initiatives. However, some articles emphasize why DE&I remains crucial and necessary. It is always a topic. Always discerning and taking the temperature of what's happening and what's next. I was pleased to receive this recent Forbes article discussing how DE&I is not just a moral imperative but a strategic business decision. SEPHORA North America’s President & CEO Artemis Patrick remarked “It’s just smart business”. Sigh... yes. Thank you. DE&I is not just about raising awareness and advocacy; it's about maximizing the potential of EVERYONE so that businesses and industries can thrive. It is about creating cultures where everyone can do their BEST work. #diversityequityinclusion #business #movingforward #stayfocused #forbes

Are you up to speed on the latest in multicultural beauty news? Here are the trending stories for the first 2 weeks of April. Follow Multicultural Beauty Insider (MCBI) Beauty Insider to be in the know.

Savor the Spirit: Zacapa's For Zacapa, a Guatemalan premium rum, to launch its first-ever global creative campaign “Lips to Soul” with a focus on a woman-centric approach, a comprehensive market research strategy would likely have been implemented. Studying competitors in the premium rum and broader spirits market who have successfully engaged a female audience. This includes analyzing their marketing strategies, campaigns, and product offerings. Researching current trends in society and culture, particularly those relating to female empowerment, gender roles in alcohol consumption, and the growing interest in artisanal and craft spirits among women. Exploring the attitudes, interests, and values of the target audience. This involves understanding what drives women to choose premium spirits, their lifestyle aspirations, and how they perceive luxury brands. READ ARTICLE: https://lnkd.in/gzEsktvP #ZacapaWomenWisdom #LipsToSoulJourney #FemaleForwardRum #EleganceInEverySip #SpiritOfEmpowerment

Exciting news from PuffCuff! This May PUFFCUFF on HSN for our debut showcase. Our journey to this moment began last February when I attended the Women in Retail Leadership Circle Conference in Arizona last year, securing pivotal connections with influential buyers from HSN, Forever 21, and meeting the inspiring Arlan Hamilton. A year of hard work and strategic networking has prepared us for this significant opportunity. PuffCuff is set apart by its unique design, tailored for thick, curly, or textured hair, providing a non-binding, no-tension grip that ensures styling is comfortable and damage-free. As we prepare for our HSN debut, we owe immense gratitude to Mindy 🌟 Tobin, A.J.P. (GIA), and the entire dedicated team, whose expert guidance has been crucial in refining our presentation and readiness for this big event. This milestone is not just a chance to showcase PuffCuff to a wider audience but also underscores a compelling investment opportunity. With only 8 days remaining in our WeFunder campaign, your investment can help propel us toward greater innovation and market expansion. Join us in transforming the way people manage and appreciate their natural hair. INVEST TODAY: https://lnkd.in/eCx6x2dS Tune in to HSN this May to see PuffCuff in action and consider investing in our vision for a simpler, more stylish future! #PuffCuff #HSNDebut #CurlyHairSolutions #StyleWithoutDamage #EmpowerYourStyle #RetailLeadershipSuccess #NoTension #NonBinding #InvestInPuffCuff #WeFunderCampaign

Savor the Spirit: Zacapa's For Zacapa, a Guatemalan premium rum, to launch its first-ever global creative campaign “Lips to Soul” with a focus on a woman-centric approach, a comprehensive market research strategy would likely have been implemented. Studying competitors in the premium rum and broader spirits market who have successfully engaged a female audience. This includes analyzing their marketing strategies, campaigns, and product offerings. Researching current trends in society and culture, particularly those relating to female empowerment, gender roles in alcohol consumption, and the growing interest in artisanal and craft spirits among women. Exploring the attitudes, interests, and values of the target audience. This involves understanding what drives women to choose premium spirits, their lifestyle aspirations, and how they perceive luxury brands. READ ARTICLE: https://lnkd.in/g8QcGFqJ #ZacapaWomenWisdom #LipsToSoulJourney #FemaleForwardRum #EleganceInEverySip #SpiritOfEmpowerment

In the past, having The Body Shop as a long-standing client, I was saddened yesterday to hear of its demise and the knock-on effect on all employees. In 1976 the late Dame Anita Roddick, its founder, opened her first store. Her vision was inspiring, believing in business being a force for good. She was a pioneer, a passionate leader, ahead of her time. She redefined beauty using ethically sourced natural ingredients and created cruelty-free skincare and cosmetic products. In addition, Anita Roddick relentlessly campaigned for environmental and social change. Under her leadership, a global retail brand was built with around 2,500 retail locations in more than 80 countries. ❌ So what went wrong? In 2006 The Body Shop was acquired by L’Oréal. At this point, the heart and soul of The Body Shop began to fade. As a result, losing its appeal to the younger generation. Switching ownership twice since then, its strong brand values and sustainability efforts haven’t been a sufficient differentiator in a tough market. The changing preferences of consumers and shopping habits impacted the retailer.  With criticism over its pricing, quality and formulations, customer loyalty was affected. LEARNINGS 🔸 Stay relevant 🔸 Understanding the changing needs and preferences of buyers 🔸 Keep ahead of market trends 🔸Retain a unique position in the market These are the very principles that the Late Dame Anita Roddick developed so exceptionally well over for over 30 years. What are your thoughts on why The Body Shop lost its way? -------------- I help clients deliver solid revenue growth, it's more than sales. #leadership #thebodyshop #management #business

An award-winning team. 🌟 Last week, I was honored to attend The Fragrance Foundation Awards at Lincoln Center for the Performing Arts to celebrate and recognize this year's finalists. The event also marked the 75th anniversary of the foundation. TFF Awards are commonly referred to as the Emmys, Oscars, or GRAMMYs of the fragrance industry. Over 1,000 celebrities, artists, designers, and brand leaders attended the star-studded and sold-out event, including notable figures like Vera Wang and Nina Garcia. Presented by the iconic Christie Brinkley, NEST New York, and founder Laura Slatkin, were awarded Fragrance of the Year: Popular for our Eau de Parfum, Lychee Rose. The brand was also awarded Innovative Fragrance Product of the Year for its Fifth Avenue Holiday Activation, brought to life in partnership with Scent Marketing Inc. Tonight, we have the privilege of celebrating two additional honors. This year, NEST New York was nominated for the CommerceNexty Awards and named a finalist in not one, but TWO categories, including "Best Use of a New Channel" and Women in Retail Leadership Circle's "Top Woman of the Year." Winners will be announced at an awards ceremony at the end of Day 2 of the CommerceNext Growth Show. Fingers crossed for a winner's streak... 🤞 #2024Awards #AwardWinner #AwardWinning #TFFAwards #CommerceNext #FragranceIndustry #Fragrances #Perfumes #ProductLaunch #LuxuryBrands #DTCBrands #Retail #Ecommerce #DigitalMarketing

💥 Funding for Black beauty brands has plummeted — but Black consumers are outspending the market. 💥 📌 In 2024, Black-founded beauty brands raised just $16 million, down from $73 million in 2022, while Black consumers are spending $9.4 billion globally on beauty 💡 I was privileged to contribute to Vogue Business' piece, "How Black-Owned Beauty Brands Find Funding" by Nateisha Scott. My contribution 💡: The trifecta for success: capital, connections, and customers. Balancing community growth with scalability is key to winning! Here are some other expert must-haves that stood out: ✨ Retail success beyond DTC is crucial for beauty brands. – Joël Palix ✨ AI is transforming customer experiences. How’s it playing a role in your business? – Nicole Krystal Crentsil ✨ Innovation is the new investor magnet. What’s yours? ✨ Deals are still happening for Black-owned brands that show the right financial discipline and innovative product-market fit. – Hannah Bronfman ✨ The shift toward profitability over growth is real. Strategic retail partnerships are essential. – Nicole Krystal Crentsil Shout out to the founder warriors featured — Ruka Hair Varaidzo Tendai Moyo, Noelly Michoux, 4.5.6, Ori Lifestyle, Titilolami Bello, and KOBA skincare Therese M'Boungoubaya — for leading the charge. 💪🏾 Big 🫶🏾, Nnenna https://lnkd.in/d2gZy2Du #voguebusiness #beauty #beautyindustry