Dwan Vine White’s Post

But will you still buy it now that she's gone? I doubt I will. Over the weekend Rosie Huntington-Whitely announced that she would sadly no longer be involved with her brand Rose Inc. Rose Inc has had a challenging few years with their parent company Amyris filing for bankruptcy in 2023, resulting in the brand being sold on to AA Investments according to The Business of Fashion. The brand exclusively stocked in MECCA Brands, SEPHORA and SpaceX alongside their own channels, has been painted as a quiet luxury, exclusive brand, much in the same way that Rosie Huntington-Whitely brands herself. As is the case with most partnerships where founders have a public presence, these stockist partnerships are founded on both the product and founder's influence. In the case of Rose Inc, it is in fact Rosie Huntington-Whitely that was a key USP of the brand making it so appealing to their customers. So, it poses the question, will consumers continue to buy into the brand now that she is not a part of it? In an age of celebrity and influencer founder led brands, where the USP and branding of both the individual and brand are so intertwined, what does the future look like of these brands when the inevitable time comes for founder and brand to consciously uncouple? Would love to hear your thoughts in the comments below! #retailnews #industryupdate #influencerbrand #celebrity #brand

An award-winning team. 🌟 Last week, I was honored to attend The Fragrance Foundation Awards at Lincoln Center for the Performing Arts to celebrate and recognize this year's finalists. The event also marked the 75th anniversary of the foundation. TFF Awards are commonly referred to as the Emmys, Oscars, or GRAMMYs of the fragrance industry. Over 1,000 celebrities, artists, designers, and brand leaders attended the star-studded and sold-out event, including notable figures like Vera Wang and Nina Garcia. Presented by the iconic Christie Brinkley, NEST New York, and founder Laura Slatkin, were awarded Fragrance of the Year: Popular for our Eau de Parfum, Lychee Rose. The brand was also awarded Innovative Fragrance Product of the Year for its Fifth Avenue Holiday Activation, brought to life in partnership with Scent Marketing Inc. Tonight, we have the privilege of celebrating two additional honors. This year, NEST New York was nominated for the CommerceNexty Awards and named a finalist in not one, but TWO categories, including "Best Use of a New Channel" and Women in Retail Leadership Circle's "Top Woman of the Year." Winners will be announced at an awards ceremony at the end of Day 2 of the CommerceNext Growth Show. Fingers crossed for a winner's streak... 🤞 #2024Awards #AwardWinner #AwardWinning #TFFAwards #CommerceNext #FragranceIndustry #Fragrances #Perfumes #ProductLaunch #LuxuryBrands #DTCBrands #Retail #Ecommerce #DigitalMarketing

For years, outside of China, beauty companies have often talked about Brazil and India when it comes to capitalizing on sales in emerging markets. But recently, the chatter is centering around Mexico, which just elected Claudia Sheinbaum as its first female president. With a young population influenced by American trends, companies are eager to capitalize on demand for beauty and personal care. However, the road ahead for Mexico’s economy is uncertain with Sheinbaum’s full agenda yet to be revealed, while the outcome of the upcoming U.S. election could alter American-Mexican relations. Among the beauty companies making a play in Mexico is Ulta Beauty. After scrapping earlier plans to enter Canada, it is making its international debut next year in Mexico through a joint venture with Axo. Read more : https://lnkd.in/eVttNHSp

A short week following the Easter bank holiday, but this didn’t stop the flurry of activity :  ▪️ the rumour mill was busy over the break, and whilst details remain fluid, it is clear deal activity across beauty will continue to buzz into Q2:  - Glossier, Inc. in “deep” conversations on sale to LVMH for a whopping $2Bn - L'Oréal eyes stake in Omani niche fragrance brand AMOUAGE with apparent €3Bn EV - Space NK owner Manzanita plots £400M sale ▪️ innovation keeps the industry on its toes:  - @wyn by Serena Williams hits the market, developed in collab with India’s The Good Glamm Group, launching with Ulta Beauty with max price $29 accessibility is ensured - @ritaora teams up with VIDA GLOW's Anna Lahey on new hair care line TYPEBEA centered on peptide-based complex, Baicapil, focused on repair & growth ▪️ earnings calls paint a mixed picture: Ulta Beauty's warning of slowing demand affects beauty stocks. Though indicative of a moderation of the intense growth rates since 2020 and the sector remains highly resilient,  McKinsey & Company's recent findings also echo shifting preferences, with 30% of consumers prioritising essentials over "bonus" beauty items...a dynamic we say is worth monitoring closely... ▪️ celebrating success amid market fluctuations Zegna reports a robust €135M profit for FY 2023, more than doubling its previous year's earnings. A proud brand champion, group Chairman and CEO Zegna underlines “while short-term results are important our top priority must always be their overall trajectory". Long term wins every time. Join us each week as we recap on what we have been watching 👀, being inspired by💡and learning from 📝 last week in our world of BEAUTY, WELLNESS and CONSCIOUS LIVING ➡️ #growthequity #entrepreneurship #growthcapital #consumerbrands #beauty #wellness #consciousliving #businessbuilding #socialcommerce #investing #cpgbrands

Just read an article stating that 4 of Sephora's top ten beauty brands are celebrity brands- Fenty Beauty, Rare, Summer Fridays, and One/Size. These brands have the backing of big names and massive marketing budgets! Small indie brands—who often bring real innovation, sustainability, and diversity—struggle to compete. I think this focus on celebrity brands risks overshadowing the creative, mission-driven companies that are truly pushing the beauty industry forward. 😑

As luxury fashion brands strive to remain relevant to the young consumer, there is a realisation to make. #Genz are growing up with radically different priorities, influences, and technology than previous generations, causing their path to purchase to blur. Their primary marketplace, social media is also their entertainment centre, social hub, learning platform, and news source, making shopping a medley of influences and mindsets. For #GenZ consumer consumption today is an infinite loop of inspiration, exploration, community and loyalty. “Because Gen Zs came of age in an era where they’re constantly bombarded with content and information via social media, they consider inspiration and discovery foundational to their experience and even core to who they are" Greatr research from Archrival and Vogue Business Link in comments #genz #fashionmarketing #genzmarketing

Ever get the feeling you are seeing the same brands in almost every retailer's beauty assortment? Well, you probably are. Beauty Independent's Erica La Sala digs into this topic by looking at how much the pendulum has swung among retailers since 2021. Gone are heady days of retailers onboarding dozens of new untested brands at the same time. Nowadays, buyers from Nordstrom to SEPHORA, Cos Bar and Saks Fifth Avenue are playing mostly defense, putting their limited resources on tried and true brands where sell-through is almost certain, with brands like NEST New York, Augustinus Bader, NuFACE and Dyson reaping the rewards of being the "steady stalwarts". And when they onboard the occasional new brand, retailers are balancing the desire for newness and innovation, with the cold hard reality that a brand has to have the commercial muscle (funding and resources) to successfully launch and grow their business at a retailer--over several years. Creating a new adage that "POs don't drive funding, but funding drives POs". And before you start blaming retailers, take a moment to look at their reality. Rising cost structures, theft and even competition from brands, means there are very few bright spots in the world of beauty retailing. This has forced many retailers out of business since the pandemic, while others have had to merge or sell to survive. And those still standing have had to adapt, and are playing it much safer than they used to. What does this mean for new brands? It means that the bar for retail distribution is now at an all-time high. A good founder story, fun packaging and clean ingredients just won't cut anymore. Risk averse retailers are looking for the closest thing they can find to a "sure bet"; they are on the lookout for brands that offer not just promise but proof—demonstrable effectiveness, clear competitive advantage, market traction, and the capacity to succeed in the retail environment. #weareindiebeauty #hereforthefierce #beauty #beautybusiness #beautyindustry #beautybrands #beautyretail #beautyentrepeneur #cosmetics #skincare #haircare #retail

Marketing tactics from Estée Lauder, the entrepreneurial wonder who revolutionised the cosmetics industry and became one of the richest self-made women in history. 👇 ‎‎‎‎‎‎‎‎ㅤ 🟣 Estée realised that naming her lipsticks with “honest, lucid and graphic descriptions” helped boost sales greatly. What do you think of "All Day Rose", a pink lipstick for work, and "Dancing Red" for partying all night? ‎‎‎‎‎‎‎‎ㅤ 🟣 Having no college education, Estée Lauder nevertheless originated marketing concepts that are still widely used in the beauty industry - personal consultations and "gift with purchase". ‎‎‎‎‎‎‎‎ㅤ 🟣 It's said Estée believed in her product so much that she “accidentally” spilled her perfume bottle on the floor of Galeries Lafayette in Paris. This caused a true buzz - women passing by loved the fragrance and inquired where they could buy it. ‎‎‎‎‎‎‎‎ㅤ 🟣 Her marketing vision can be put into these famous words: "Telephone, telegraph, tell-a-woman". Not surprisingly, word-of-mouth marketing still plays a big role nearly 80 years later, especially in the age of social media and UGC. ‎‎‎‎‎‎‎‎ㅤ Let us know in the comments if we should make more posts like this one 👇 ‎‎‎‎‎‎‎‎ㅤ ‎‎‎‎‎‎‎‎ㅤ #influentialwomen #herstory #BalloonaryInspirations #entrepreneur #femaleentrepreneurs #businessowner #BusinessGrowth #businesssuccess #marketingtips #advertising

planarian behaviours #8 💄 Glossier: A Decade from Blog to Beauty Empire 💄 Glossier's journey from a personal blog to a $1.6 billion business in just ten years is a testament to visionary leadership and innovation. Founded by Emily Weiss, the brand originated from her blog, 'Into the Gloss,' a space where she shared her preference for a natural, minimal makeup look while working as a fashion assistant at Vogue. Recognising the potential of her growing audience, Weiss leveraged her blog's popularity to launch Glossier, a beauty brand dedicated to the “no makeup” aesthetic, bucking the conventions of the category at the time. Securing venture capital funding was a pivotal moment, transforming 'Into the Gloss' into a direct-to-consumer beauty powerhouse. Launching with just four products, Glossier quickly became a sensation. The brand's success was propelled by its unique approach to community involvement in product development, creating a strong sense of brand advocacy among its users. However, like any story of rapid growth and innovation, Glossier faced its challenges. Weiss's departure amid controversies around workplace culture and product inclusivity marked a turning point for the company. Stepping into the CEO role in May 2022, Kyle Leahy, previously Glossier’s chief commercial officer, embarked on a strategic pivot. Her leadership heralded a new chapter through a significant partnership with Sephora, marking Glossier's entrance into retail stores across the U.S. Additionally, Leahy's decision to expand the brand’s physical presence underscores a commitment to growth and accessibility. Despite fears that retail partnerships might dilute direct customer engagement, community feedback remains at the heart of Glossier’s ethos. A notable example is the reformulation of a key product to a plant-based alternative, a change driven by customer demand, which saw over 1 million sales in its launch week. Glossier's story is a brilliant showcase of how innovative thinking, a deep understanding of consumer desires, and adaptability in leadership can steer a brand through highs and lows. As Glossier embarks on this next phase of growth, it underscores the enduring power of community and the importance of listening to customer feedback in shaping product development. Let's discuss: How can other brands learn from Glossier's journey in terms of community engagement and adapting to challenges? #Glossier #BeautyIndustry #Innovation #Leadership #CommunityEngagement #planarianvoices