Abrar Ahmad Dewani’s Post

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Sr. VP Research-"Strategic Visionary in Market Research: “Linkedin Top consumer Behavior voice "

⬆ Brand Health Tracking is one of the most critical components in market research, a brief :- ✅ It involves continuously monitoring the perception and performance of a brand over time. ♻ This practice helps businesses understand how their brand is viewed by consumers, identify strengths and weaknesses and they adjust their brand as per the consumers/ customers expectations. ✳ The aspects how to measure brand health :- 🔝 Net Promoter Score (NPS) to measure customer loyalty. 🔄 Purchase Intent to gauge potential sales. 🔃 Share of Voice- This helps assess a brand's visibility compared to competitors. ↪ Sentiment Analysis: This offers insights into public perception by analysing the tone and emotion behind brand mentions. #mrx #nps #brandhealthtracker

John Thomas

Founder @ Technizoit | Building your MVP in 8 weeks

2mo

Insightful, Abrar Ahmad Dewani Looking forward to more such content 👍

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