How are people across the world feeling about and responding to business, technological and societal changes – and what does this mean for brands?
Huge congrats to Mark Curtis the brilliant #AccentureLifeTrends team at Accenture Song 🩵
As disruptive technological breakthroughs dramatically evolve people's digital experiences, they naturally react and adjust their relationship with it to ensure it still serves them. Right now, trust online is in the spotlight and people are increasingly scrutinizing what they see and what they believe, which is affecting how customers behave towards the businesses trying to reach them. Five emerging trends explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.
⏰ *Cost of hesitations*
Hesitation is becoming a reflex as people can no longer automatically trust product images, reviews, marketing campaigns and content they’re served online. Organizations must make trust a priority or bear the cost of hesitations.
>> 52% of people have seen fake news or articles in the past year.
🫶 *The parent trap*
One of today’s biggest parenting challenges is helping the next generation shape a safe relationship with digital technology, and finding ways to protect them from the harms posed by unfettered online access. Guardrails - from governments, schools, parents - will have major repercussions for organizations—and soon.
>> 65% globally think parents should limit the time their children spend on social media.
🏃🏽♀️➡️ *Impatience economy*
For many people, the pursuit of health, wealth and happiness feels slow and tiresome. The power of the crowd—and its strong, person-to-person affinity—is satisfying their impatience for new avenues and mindsets on how to navigate the pillars of a fulfilling life.
>> 55% of people prefer quick solutions over traditional methods to achieve their health and financial goals.
🙆🏽♂️ *The dignity of work*
A critical pillar of a healthy workplace, but it’s increasingly being shaken by business pressures, technological advances and evolving human dynamics. If employees aren’t motivated—with agency—how can they be expected to deliver first-rate products, services and experiences to customers?
>> 52% prize work/life balance most highly
🩷 *Social rewilding*
In the same way rewilding restores nature’s innate rhythms, social rewilding revives people’s connections to each other and to the world around them. Finding fulfilment in today’s fast-paced world means taking time to disconnect and focus on satisfying activities and meaningful interactions in real life.
>> 48% spending more time outdoors/in nature in last 12 month
See below from Mark and follow the link for loads more content, intel and insights!
https://lnkd.in/eBVZZU4A
I'm really happy to be sharing our 2025 #AccentureLifeTrends report. In this 18th (!!??!!) edition, we explore people’s search for balance: whether it’s in online interactions, in how young people coexist with technology, in where people seek advice, in how they navigate work or in how they choose to spend their time. Some key words that I hope pop out - hesitation, parents, impatience, dignity, rewilding. This massive piece of work that took months of research is now available for brands, and actually anyone interested in our human relationship with tech and business, across the globe. Accenture Song
https://accntu.re/3BDrcA4
Special thanks and love to this great team. And I mean team.
Katie Burke Josh Woods Lewis Harvey Agneta Björnsjö Nadia Malik Alexandre Naressi Nick Law Thomas Mueller, Katrina Alcorn, Jussi Edlund Juliana Azuero Guerrero Helen Tweedy Cristina Carbajo Elisabeth Edvardsen Shubhanshu Sharma , Pauline Norkiewicz, Quezia Soares, Rosie Milton-Schönemann, Skyla Madhvani and many more. Also, Baiju Shah Olof Schybergson, Chloé C.. Special respect to Christian Lindholm who kicked this all off many years ago.
We are in garments 15years and make swimwear,activewear,pajamas.Supply you pretty and well-fitting garments with reasonable price!
1moInteresting!