Accenture Greece’s Post

Embracing change is at the heart of how we work—and our #20 position on the #KantarBrandZ Most Valuable Global Brands demonstrates our value. See how we put reinvention to work together with our clients, partners, and people: https://accntu.re/3RobdLu [Image description: Text on the image says "A Top 20 Most Valuable Global Brand." Below is a photo of an Accenture office. A chalkboard wall in the office has an Accenture Greater Than sign surrounded by other drawings. People are shown moving and standing in front of the wall. Text below the image says "Accenture is one of Kantar BrandZ's highest-ranked brands for 2024."]

We’re delighted that Accenture is🔝2️⃣0️⃣ in the Kantar BrandZ “Top 100 Most Valuable Global Brands” 2024 list! In this brand valuation ranking, the Business Technology and Services Platforms category has grown the fastest, increasing in total value by 45%, partly due to excitement around advanced AI. Marketing professionals can check out the highlights from the report, which is based on the opinions of more than 4.3 million respondents about 21,000 brands across 532 categories here: https://lnkd.in/giYtyzpx

Brand value is not just „Marketing“. It is something very tangible. It‘s based on a clear vision of the future, differentiating capabilities, and highly skilled people who are able to execute against the brand promise. #people #vision #purpose #brand

Starting a brand can be tricky but here are a few things you can learn as I learned from a week-long sessions with our guests and alumnis from BHU. 1. Find a business in your passion and is a viable solution to real problems. 2. Acceptance of your business solution is the first indicator of your success. 3. Resources & Capabilities to build your business is undeniably important. 4. Sustainability & Scalability decides the future of your business. 5. Be at the right place at right time. These are not all but main points that stayed back with me when leaders from GroupM , StagInternational , Jalan Retail and Infosys to name a few at FMS-BHU.

Sharing a great speech by the team at Unilever from their win at the Cannes Lions International Festival of Creativity that highlights the importance of understanding brands, people and the importance of creativity. Spoiler: at no stage did I hear any mention of email open or click through rates being the real measurement of success, I know, controversial right! Key takeaways (which is almost a transcript TBH) •Making sure that brands were at the centre of the growth agenda •Making sure the E2E brand experience was superior •Understanding that creativity was at the centre of that •Creativity does build brands and it connects to commerce •And what is the magic to creativity? It’s matchmaking brands with you In conclusion, I’m personally reminded that creativity is important. Creativity can be both artistic, commercial and successful. It’s a reminder that good ideas can be creative ones. It’s a reminder that those in the more rational positions at an organisation, might need a friendly reminder to “get comfortable with being uncomfortable” when it comes to creatives, because creativity is more than open rates in a campaign and it’s more than pretty colours or fonts, it’s the reason for us to believe. It’s the heart and soul. #canneslions2024 #creativemarketing #marketing #advertising

A topic that we at RESISTER discuss with our network on a daily basis. A great panel on such an important subject matter. What a line up.

In today's world, technological change is a top priority for nearly every organisation. Embracing it is key to thriving in the digital age. At Reckitt, we're proud to be leaning into and embracing this change, particularly in the fast-moving HR landscape. But it's not just about the tech - it's about the people who embrace it. I recently spent time with our LATAM team in Brazil, and it left me energised and ready for change. The key takeaway? Change isn't just essential; it's the heartbeat of progress. Let's view technological change as an opportunity, not a challenge. Thank you to the team at Reckitt - you truly ROCK! #embracingchange #technologicaladvancements #HRinnovations #wearereckitt #wearehiring Karla C. Flávia Lisboa Porto Tom Wray (汤健哲) MSc Rosalba Gutiérrez Sánchez Diego Samper Marquez Samper Marquez Flávia Barbosa Lissandra Mayoral Raquel Carneiro Lucas Mateus da Silva Iara Mónaco Maria Jose Martinez Romero Taiza Fiuza Kay Smart Gabriela Coutinho Teixeira Fernanda Calatayud

Publicis Groupe was an early adopter of blowing up brands and collapsing silos into a reintegrated single P&L model. Now global growth is powering ahead of rivals – and other major holdcos are racing to similarly consolidate in a bid for end-to-end capability and de-duplicated overheads. Locally the firm has worked through the pain some of its transforming peers are now experiencing and practice chiefs – Dave Bowman (creative), Maurice Riley (data) and Imogen Hewitt (media) – are tasked with accelerating results. Their first full financial year as a triumvirate looks bumpy, given wider market sentiment, but they say economic pressure favours an integrated model as brands seek fewer partners and reduced overlap in a bid to do more with less – and means staff hone much broader capability amid a rapidly shifting environment.

#TrustedBrands | On the agenda up next was interactive panel discussion on Designing a cross-generational approach for building brand trust, a powerhouse of insights! Top speakers including Alok Aggarwal, Chief Executive Officer, Muthoot Homefin (India) Limited; Amit Sethiya, Head Marketing, Syska Group; Danny Nathani, Senior VP and Head - Brand, Marketing & Communication, Sharekhan by BNP Paribas; Krishnarao Buddha, Sr. Category Head, Parle Products Pvt. Ltd; Sharmila Sandeep, Head Marketing, Saint Gobain - Gyproc India and the session moderator Amit Khanna, Partner Advisory, PwC India took the stage to unravel the strategies employed by brand leaders. This session brought together brand heads to discuss the changing parameters of trust, examining if and how it still holds relevance for the younger demographic. And highlighted strategies employed by brand leaders to foster trust across all generations, acknowledging the diverse needs of Baby Boomers, Gen X, Millennials, and Gen Z. Watch this event live - https://lnkd.in/d36e_9Ah Write to us at: contact@teammarksmen.com or visit our website for more info: https://lnkd.in/dF2gxahz Presented by: Marksmen Daily Magazine Partner: in Focus by Marksmen Daily Media partner: Business Standard | Social Samosa | ADGULLY Brought to you by: Team Marksmen Network #Brands #Trust #Recognition #BrandExcellence #TrustworthyBrands #BrandRecognition #TrustedByMany #BrandingSuccess #BuildingTrust #RecognizedBrand #BrandIntegrity #TrustedQuality #BrandIdentity #RecognitionMatters #Brands

Today, Brand Finance has launched its flagship Global 500 report on the world’s most valuable and strongest brands in #Davos at the Infosys Lounge. Whilst the focus of this report is on Brand Value, what is often overlooked is that we also assess the Brand Strengh out of 100 for each brand. This involves an in-depth assesment and calculation using a composite framework we call the Brand Strength Index. It is informed by orignial consumer research (latest wave October 2023), key financial indicators and various other data points. The finding are highly informative for tracking marketing efforts, competitor benchmarking, positioning and more. Examining average brand strength across the top 5 sectors this year produced the below results. Well done to the top brands in each category: Cosmetics: Lancôme, Nivea, L'Oréal Spirits: Wuliangye, Moutai, Luzhou Laojiao Beers: The HEINEKEN Company, Corona, Budweiser Brewing Company APAC Commercial Services: Deloitte, EY, PwC Apparel: ROLEX, CHANEL, Parfums Christian Dior Full report can be found here: https://lnkd.in/eMF_wWrA