The famous mountaineer Simone Moro stopped by Acerbis for a greeting.
It is always a pleasure for us to welcome the friends of our brand who have chosen Acerbis for years. They exchange their feedback with us and help us in the continuous improvement of our products.
🎸 Leadership and Resilience: Inspiration from Wimbledon
Alcaraz's experience is a powerful reminder: surrounding ourselves with people who provide serenity and challenge nicely us to be better is key to achieving success.
Yesterday, Carlos Alcaraz delivered a masterclass in tennis at the Wimbledon final, overcoming Novak Djokovic in a thrilling match. His aggressive play and powerful forehand constantly challenged Djokovic, resulting in a victory with scores of 6-2, 6-2, and a tightly contested third set that culminated in a decisive tie-break. Alcaraz secured his second consecutive Wimbledon title and fourth Grand Slam, preventing Djokovic from claiming his 25th title.
This achievement underscores the importance of having a strong team and supportive family, to propel a winning mentality, something Tim Grover Grover emphasizes in his book “Winning: The Unforgiving Race to Greatness”. Simon Sinek also highlights the need for unwavering leadership and support in *Leaders Eat Last*.
But i want to focus and HIGHLIGHT THIS MOMENT: 40-0 Match BALL
🎸 The third set was the most closely contested, with Djokovic aware that he needed to step up to stand any chance. Despite Djokovic showing more confidence with his serve, Alcaraz managed another break and held a 40-0 lead to close out the final. However, nerves and a shout from the crowd caused him to lose his serve while he was looking at his Team and Family looking for to get his mind Back to the match!!!!
(Increíble! Todo lo que no había hecho mal durante todo el partido! Lo hizo en el instante que podía ganar. Le falló el coco. Sorry for the SPANISH).
Alcaraz quickly recovered and pushed to a tie-break, where he played aggressively to clinch the set and the title!!!
As leaders and professionals, we face high-pressure moments where maintaining composure and having the right support is crucial. Alcaraz, even in moments of tension, looked to his team for support and confidence, illustrating the importance of having people who push us to continually improve without falling into the comfort zone.
I have done more than a few mistakes because lack of the right ones but it was my fault FINALLY!
Bravo #CarlosAlcaraz + #Team + #Family#Leadership#Resilience#Wimbledon2024#TeamSupport#HighPerformance#WinningMindset#Innovation#TennisChampion#Inspiration
Carlos Alonso
#propellingbrands to #newHeightsofsuccess
Victory travels in Louis Vuitton. The Maison congratulates House Ambassador Carlos Alcaraz on his triumphant success as the Men's Singles Champion this Sunday at Wimbledon.
#CarlosAlcaraz#Wimbledon#LouisVuitton
C.P. Company announces a new multi-year partnership with Bologna FC 1909, joining the men’s first team as Fashionwear Partner starting in 2025.
This partnership celebrates the deep bond between C.P. Company and its birthplace, Bologna, a constant source of inspiration with its vibrant cultural ferment, where art, music, sport, and industry uniquely intersect.
Lorenzo Osti, President of C.P. Company, said:
‘It is an honour for me to celebrate the bond between C.P. Company and Bologna, the city where I was born and raised and with which, both my family and I, have always felt a deep connection. And to do so through this partnership with Bologna FC is for me a full circle moment, the most authentic and natural way to celebrate the ties between C.P. Company, Bologna and football. I cannot hide the fact that seeing my favourite team and all the staff dressed in C.P. Company makes me feel truly proud!’
Discover more about the partnership on cpcompany.com
Louis Vuitton's recent induction into the America's Cup Hall of Fame underscores the brand's enduring commitment to excellence and innovation.
Since 1983, Louis Vuitton has been a pivotal partner in this prestigious sailing event, aligning with values of adventure, resilience, and creativity.
This collaboration exemplifies how luxury brands can enhance their prestige and connect with affluent audiences through strategic partnerships in elite sports.
By associating with events that embody shared values, brands like Louis Vuitton not only elevate their image but also engage with a community that appreciates quality and tradition.
We specialise in helping luxury brands with such partnerships.
Our bespoke insights and market research enable brands to understand their target audiences and develop strategies that resonate with their values and aspirations.
We provide the tools to make informed decisions that drive success.
Are you looking to take your brand into a strategic partnership?
Let's chart the course together.
#MRX#MarketResearch
Partnership Activations:
Unlock data capture in style with US Polo Assn at Cowdray Park Polo Club's Gold Cup!
US Polo Assn's sponsorship pop-up activation at the prestigious Cowdray Park Polo Club's Gold Cup saw attendee’s, guests and fans not only witnessing world-class polo but also leaving with an exclusive piece of US Polo Assn style!
US Polo Assn offered a limited-edition cap to attendees in exchange for a few simple details to further the customer experience and engagement. This isn't just a cap; it's part of the experience and a statement of sophistication and timeless design with modern polo inspired appeal. Wearing it, you'll instantly exude the same class and charm that the brand epitomizes, turning heads both on and off the polo field.
Great activations such as this deliver:
Exclusive Access: Specific items of event apparel can be crafted exclusively for the event, making them a rare and memorable additions to any wardrobe.
Brand Connection: By sharing your details, you’re not just getting an item of apparel; you’re becoming part of the brand experience and family. Benefiting from being the first to know about upcoming collections, exclusive offers, and more!
Stylish Memorabilia: Commemorate your event experience with a stylish keepsake that reflects the sport's heritage and your personal style.
Data for Deals: In exchange for your data, you unlock a world of benefits—think early access to sales, personalized shopping experiences, and insider news and more.
Enhanced Experience: This activation elevates your event experience, adding an extra layer of excitement and engagement.
US Polo Assn’s activation isn't just about gifting a cap; it’s about creating a community of style-savvy individuals who appreciate the finer things in life. Where US Polo Assn brings a touch of luxury to any polo experience. After all, great style is always in season!
#partnership#activation#engagement#datacapture#socialmedia#sales#buesinessdevelopment#marketing#luxurymarketing
Our fantastic USPA Global pop-up shop will be returning for this year’s British Open Polo Championship for the Cowdray Gold Cup Semi-Finals and Final! Drop by to shop sport-inspired apparel for the whole family!
📸: Mark Beaumont#USPoloAssn#LiveAuthentically
Thank you LinkedIn and adidas for the cool post!
As a long-time adidas brand fan and soccer enthusiast since age 8, I keep a pair of superstars and sambas in my closet.
The Dassler Brothers' story is a fantastic example of competition, brand positioning, and game theory within marketing, strategy, and economics tactics so this is very timely as I’m about to take world reknown Professor Alexander Chernev EMBA marketing strategy course Northwestern University - Kellogg School of Management.
Aligning with a brand that I can relate to has been important in my career, and education. Leading procurement for major brands like #Barbie and #adidas allowed me to work closely with some of the world's best #marketing teams, and agency and marketing partners globally. And being able to obtain a business degree with a marketing focus from
USC Marshall School of Business and as an MBA candidate at Northwestern University - Kellogg School of Management, reminds me of how fantastic it is when life comes full circle connecting my personal experiences with brands that I can relate to.
Reading about the feud between the Dassler Brothers and the subsequent rivalry between adidas and Puma brought back memories. Both brands have a special place in my heart from early in life, especially adidas iconic Copa Mundial that perfectly suited my soccer needs to those shiny new Superstars and Sambas that I could never wait to wear.
The proximity of adidas and PUMA Group Global HQs in Herzo, Germany, reminds me of the major sport brand HQs near Portland, Oregon, such as Nike and adidas, showcasing the significance of talent acquisition for these giants. Proximity competition is an age old game that has stood the test of time!
As an Adi Alum, I'm grateful for the impact this brand has had on my life, and now this brand (and thankfully the world) allows me to embrace comfort and style in my day-to-day work attire.
So I’ll end by asking one question…
Team #Puma ❤️🤍 or Team #adidas 🖤🤍? 👟
#brandloyalty#soccerfan#fashion
On this day in 1924, two brothers would change the sports industry forever.
Today, together with PUMA Group, we celebrate 100 years since Adi and Rudolf Dassler registered the ‘Gebrüder Dassler Schuhfabrik’, the foundation for what will become two of the biggest sports companies in the world today.
We mark this day with pride as we work to continue the legacy of our
respective founders.
Here's to the next century!
Result oriented professional with 18 years of experience.
Partners actively with Central Treasury functions to work with major DFIs across globe including European DFis to raise capital
This is incredible. I am sure with more corporates coming in the sports and with a proper public-private partnership players like Manu Bhaker and other future prospective olympians have better access to training and other facilities. Surely India will see more medals in LA. Cheers to the Indian Olympic team whether you won or not won a medal. A lesson for everyone that when you work in silence success speaks for you in the open. Our sports star have proved it again and again specially in 2024 with India winning 6 Olympic medals and India winning t-20 world cups. Surely today India is slowly graduating only from an academic country to an academic and sporting Nation.
While we may not be a China or USA in LA but surely we are steadily and slowly getting better as a sporting nation.
Khelo- India -Khelo. Win......more medals
LeMieux and Nest partnered up when the leading equestrian brand needed a new solution for sustainable growth, after their huge gains during covid started to tail off.
Shaun Loughlin took the reins to figure out how to increase the size of the pie across DTC and wholesale.
Stay tuned for part 2 where LeMieux realised that a full-funnel strategy would support their long-term success - leading them to seek out Nest’s expertise.
Or watch the full video here → https://lnkd.in/e9ygeqA2
Mng Director @ Worth Sports
4moCongrats!