🔑 Digital shelf optimization is key to your omnichannel success. Join Progressive Grocer's upcoming webinar featuring Luke Beatty, SVP of Digital Commerce, as he shares the latest findings in digital consumer behavior. Learn how to attract, engage, convert, and keep shoppers coming back for more. Plus, Lindsey Aitken of The Coca-Cola Company, will share a fresh take on digital shelf operations and measurement. Get ready to level up your omnichannel expertise! 📅 September 17 ⏰ 11:00 a.m. EST Register here: https://lnkd.in/eg2pjWyP
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Looking for summer inspiration? Think with Google & IMPACT Commerce ☀ Our Friends at Google are sharing some of the insights from our European Omnichannel study. Dive into this 5 min read https://lnkd.in/d8nv5_V7
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive omnichannel study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. Dive into some of the report’s key findings - https://lnkd.in/d5jtyg3i Thanks to Malene Kjær Jensen, Kasper Holst, Nina Nørgaard Jacobsen, Ryan Strain, Tanja Winterberg and more for their contributions.
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What can top retailers in Northern Europe teach us about omnichannel in 2024? 🤔 That's the question this new article from Think with Google aims to answer. It's based on some of the key findings from the #OmnichannelIndex2024 by IMPACT Commerce and Google and definitely worth a read if you want to stay on top of omnichannel trends in 2024 and beyond. Dive into all the insights here 👇 https://lnkd.in/d5jtyg3i
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive omnichannel study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. Dive into some of the report’s key findings - https://lnkd.in/d5jtyg3i Thanks to Malene Kjær Jensen, Kasper Holst, Nina Nørgaard Jacobsen, Ryan Strain, Tanja Winterberg and more for their contributions.
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Last month, Google and IMPACT Commerce published the Omnichannel Index 2024, the largest omnichannel study in Europe to date. The Index benchmarks 368 retailers across 6 markets, evaluates 70 touch points along the customer journey, and reveals insights on how well retailers and brands deliver exceptional customer experiences across channels. I highly recommend reading this article and downloading the Omnichannel Index 2024 for some great Summer Holiday reading! https://lnkd.in/d6rQu33s #Omnichannel #OmnichannelIndex2024 #CustomerExperience #Google #IMPACTCommerce #ChangingCommerceForTheBetter
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive omnichannel study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. Dive into some of the report’s key findings - https://lnkd.in/d5jtyg3i Thanks to Malene Kjær Jensen, Kasper Holst, Nina Nørgaard Jacobsen, Ryan Strain, Tanja Winterberg and more for their contributions.
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Following insightful discussions with leading retailers, we've distilled the most valuable insights from the Omnichannel Index and featured them on Think With Google. Get your perspective on the key ingredients for crafting a seamless omnichannel journey in 2024 here: https://lnkd.in/dZibhNkN
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive omnichannel study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. Dive into some of the report’s key findings - https://lnkd.in/d5jtyg3i Thanks to Malene Kjær Jensen, Kasper Holst, Nina Nørgaard Jacobsen, Ryan Strain, Tanja Winterberg and more for their contributions.
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I am really proud of the work IMPACT Commerce has done together with Google this year to raise the bar around the research within Omnichannel. The 4th edition of our Omnichannel Index report has elevated in quality and made the results even more useful when helping retailers assessing their own offering. The components of the index works as a foundation to shape longer term Omnichannel roadmaps with retailers when setting out new targets for Omnichannel excellence. Comprehensive omnichannel offerings increase the order volume and the revenue. More orders with lower average order value indicates a consumer behaviour that is quite comfortable shopping around in different channels. Please have a look at Googles on key findings from this report. https://lnkd.in/dUsE6EYZ
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive omnichannel study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. Dive into some of the report’s key findings - https://lnkd.in/d5jtyg3i Thanks to Malene Kjær Jensen, Kasper Holst, Nina Nørgaard Jacobsen, Ryan Strain, Tanja Winterberg and more for their contributions.
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Consulting Director at IMPACT Commerce | MBA, MSc In Psychology, Google RARE
If you’re wondering what it takes to make it in today’s competitive landscape, the Omnichannal Index evaluates and benchmarks 8 disciplines across 5 phases and 70 predefined touchpoints. Knowing what works and what doesn’t can define what your brand will look like within the next 24 months. Ping me if you want to know where to prioritize next!
Google and IMPACT Commerce recently launched the Omnichannel Index 2024, the biggest and most comprehensive study in Europe to date. The study benchmarks 368 retailers across 6 markets, evaluates 70 touch points across the customer journey, and sheds light on how well retailers and brands provide a great customer experience across channels. https://lnkd.in/d5jtyg3i Thanks to: Tanja Winterberg, Kasper Holst, Ryan Strain, Malene Kjær Jensen Dive into some of the report’s key findings ⬇
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Let’s talk about the missing piece in your omnichannel marketing strategy: #RetailMedia Why? The retail world is changing faster than ever, and brands need to go beyond the usual marketing playbook. Learn how you can connect with shoppers to help your brand get discovered, motivate purchases and build lasting loyalty💘 Read the blog: https://lnkd.in/g3qSMQaj
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Is omnichannel personalization part of your e-commerce strategy? Check out how PUMA Group used consumer data to quintuple their revenue in just 6 months!👇
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📣Free Omnichannel Benchmark Curious about how your omnichannel experience compares to others in the industry? Let us assist you. Receive a "Micro-Omnichannel Retail Index" to see how you measure up against your competitors based on your chosen criteria. Ready to outshine the competition in 2024? Simply click on the link provided!
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A must-see at this year's E-handelskonferencen 👇 Don’t miss out as Karoline Lotz Jonassen, Future Commerce Lead at IMPACT Commerce, and Tanja Winterberg, Performance Specialist Manager Northern Europe at Google, present key discoveries and trends from the Omnichannel Index 2024. They'll help you decode the data, pinpoint areas for improvement and showcase how top-performing brands and retailers are setting new standards in omnichannel retail. This year’s index analyses over 360 brands and retailers across 70 touchpoints in six different countries, offering deep insights into the entire customer journey – essential if you want to not only meet but exceed customer expectations and lead the way in omnichannel innovation. Secure your ticket for E-handelskonferencen here: https://lnkd.in/ebpBWz3P
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