Ad Age’s Post

Geico Diminished value initial offer $0 ⚠️DON’T SETTLE FOR LESS ⚠️ Watch till the end for more details … Have you ever been on a car wreck?? 🛑🚫❌ What do you think about Geico insurance ?? 🤔🤔 #CarTips #wreckcheckatlanta #totallossaccident #insuranceclaim #appraisal #appraisalclause #carinsurance #insurancecompany #caraccident #insurancecompany #insurancehelp #diminishedvalue #atlantageorgia #autoappraiser #geicoinsurance

It's football (NFL) season and you know what that means.... INSURANCE COMMERCIALS! Which insurance company has the best branding? Let's pull the curtain back on some of the messaging Allstate Statefarm Insurance & Progressive Insurance One theme that stuck out like a sore thumb to me.... an extreme lack of cohesion between the messaging and positioning. Almost odd has much "brand dissonance" there is! What's your take?! #marketing #messaging #positioning

Companies die. But ideas should live on. ••• A while back, a prospect reached out. They were building a new insurance aggregator— An instant, digital way to cross-shop rates nationwide. (Think KAYAK for your car insurance.) The company crash-landed before it ever took off. But the idea we presented sure has wings. It was our way to beat GEICO at their own game. It would've been a national OOH and digital campaign anchored around a single premise: "15 seconds can save you 15 minutes." Is there a graveyard for awesomeness? #MayerLogic #MasterOfTheVerse #Wordaholic #ExtroVerb #LifeSentences #SilverLining

Even in low engagement categories, building loyalty and fandom is a game-changer for brands. Those die-hard fans are the ones who spend more, engage more, and advocate for the brands they love. Those strong emotional connections make marketing efforts way more efficient and effective. Yes, reaching a wide audience is important for growth, but having dedicated fans helps create a stronger brand identity, ensuring long-term success and resilience. #marketcast #fandom

Client Success Story: A Day of Big Wins and Big Savings It’s been a busy day helping clients save big and secure better coverage! Here’s what we accomplished: Family Savings: Saved a family around $600/year on their auto insurance and over $3,000/year on their home insurance—all with better coverage! Home and Auto Combo: Helped a client save over $1,000/year on their home and auto policies. Business Coverage: Assisted a client in insuring their used car lot and saved them over $1,000 from their original quote. Helping clients save and find peace of mind is why I love what I do. If you’re ready to see how much you can save, let’s chat! Jarret Bolfer 405-217-0172 jarret@raintreegroups.com #ClientSuccess #InsuranceSavings #AutoInsurance #HomeInsurance #BusinessCoverage #InsuranceHelp

📉 If you have had any conversation with me about the cost of #insurance lately, then you know I have been talking about the bloated marketing budgets of large carriers. Well, it just so happens that the four largest personal lines property and casualty insurers in the US have significantly cut their advertising spend to combat loss-cost inflation. GEICO, the leader among them, reduced its advertising expense by nearly 35%, falling below *$1 billion* for the first time in a decade, according to S&P Global Market Intelligence. Having personally seen insurance companies throw astronomical budgets at advertising without a clear vision in hopes of breaking through the noise of larger carriers, it's intriguing to witness this strategic shift. It's a testament to the evolving landscape of insurance #marketing and the importance of sustainable spending. Read all about it. #Innovation #Creative #Strategy

Insurance providers are among the top advertising spenders annually. But does all this spending help them build brand fans? If you're USAA, the insurance provider specializing in serving American military veterans and their families, the answer is a resounding yes. For the rest, it's a bit more challenging. We applied MarketCast's Brand Tracking+ Fandom model to the insurance category to see how the biggest Insurance players stack up. Take a look. https://lnkd.in/dFp4QsZv Featuring: USAA, Allstate, GEICO, State Farm, Progressive Insurance

That shiny new ring deserves its own kind of love—insurance love. 💍 ✨ Add a standalone jewelry policy so home insurance claims stay off your record. ✨ Pick a lower deductible, because surprises (like losing it) happen. Make sure your ‘yes’ is covered! Contact me today to get started. #EngagementSeason #JewelryInsurance #InsureYourLove

As your child embarks on their next adventure, we're here to support you in Anne Arundel County by helping you understand your coverage options. Don't hesitate to call us today to discuss your home insurance options and make sure your coverage aligns with your family's new chapter. #BackToSchool #HomeInsurance #ClayShawStateFarmAgent

Black Friday Purchases? Protect Your New Items! Did you snag some great Black Friday deals? 🛍️ Now’s the time to make sure your new purchases are protected. Here are a few steps to take: ✔️ Keep receipts and document valuable items for easy reference. ✔️ Check your home insurance policy to see if additional coverage is needed. ✔️ Store high-value items securely to prevent damage or loss. We’re here to help you review your coverage and ensure you’re ready for the holiday season. Let’s connect! 🎁 #HolidayTips #InsuranceMatters #StayPrepared