AD AGENCY CREATIVES’ Post

We’ve been analyzing the ad creative we’ve seen so far in 2024 — and here are a few insights we’ve gathered. Learn more: https://lnkd.in/dhrbgmgP

When people want to do something, their concerns fly out the window. They just have to believe the event is truly worth it. AKA’s Head of Business Intelligence, Marc Jablonski, unpacks this theory for live entertainment and how to use AKA’s “Worth It Index” to maximize attendance. Read the article at: https://lnkd.in/eyUAuYPN

🚀 The key ingredients for the TRANSFORMATION of digital media and effective advertising >>> 🔎 TRANSPARENCY ⚖ QUALITY 📈 OPTIMIZATION Many thanks to MediaVillage.org and legend Jack Myers for this energizing write-up of my speech at the Association of National Advertisers 'Advertising Financial Management' conference in Orlando. DM me to learn more about how a Digital Control program can help you transform your digital media, save money and power your brands to growth. #BrandsDeserveBetterMedia #MediaForGrowth ID Comms

🚀 The key ingredients for the TRANSFORMATION of digital media and effective advertising >>> 🔎 TRANSPARENCY ⚖ QUALITY 📈 OPTIMIZATION #digitalcontrol #digitaltransformation

IRL Distribution: “In what The Texas Tribune is calling a ‘first’ for its newsroom, the outlet experimented with in-person outreach for its reporting on air quality monitoring and petrochemical plants. The Texas Tribune’s director of audience growth and engagement Matt Adams said the Tribune has put renewed focus on pushing beyond posting stories on Twitter, Facebook, and other social media. ‘We’re thinking more about in-person and community impact and what can we do to go beyond a website or a platform that [readers] might not be on or might not see,’ Adams said. The often small-scale experiments are happening in the context of some macro trends in journalism. Traffic to news sites through social media is dropping. Digital-native newsrooms are producing some of the industry’s most important work without a legacy print audience….All this has left a number of news organizations rethinking audience work and distribution — and especially how they can get their work in front of people who could use it the most.” https://lnkd.in/eQhCHnvU

Talking 'bout my inspiration Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising. Read the full article here: https://lnkd.in/eiBwfRYQ

Talking 'bout my inspiration Continuing this month's Inspiration focus, shots catches up with seven creatives from all corners of the industry to discover the spots that sold them a career in advertising. Read the full article here: https://lnkd.in/eiBwfRYQ

What is the best way to protect your creative time? Pretend you’re on a call with Beyoncé. 📞📞😍 Imagine getting on a creative call with Beyoncé. ☎️ Would you protect that call with your life? Would you be prepared? After mentoring dozens of creative founders, here are my top 4 tips to protect your creative time, innovate, scale, and get into your zone of genius: 1. Schedule It: Block creative time like Beyoncé is calling you for a meeting. 2. Set Boundaries: Tell your team to avoid disruptions. 3. Digital Detox: Turn off notifications & disconnect. 4. Create a Sanctuary: Have a distraction-free creative space. Get prepared with notes, visuals, & also references. You never know when @beyonce will call ya! 😻😻 How I help? Founders need to protect their creative space to stay innovative & scale their business. I help them do this with weekly 1-on-1 meetings, ensuring they have the dedicated time and strategies to focus and grow. 🙌🏾 Book a 45 min session with me here: https://lnkd.in/dm9xd9y7 (Currently 60% off for the month of May)

Here’s how Sonoma Creative Media transforms your business and makes you stand out

What colors consumers connect to in an ad can directly impact its effectiveness. Red represents passion (43%), and power (37%). Learn more: https://buff.ly/48m859a