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Discover how leading enterprises are streamlining their creative processes in the Rocketium's 'State of Creative Operations 2024' report! Uncover insights on the challenges, tools, and strategies that drive efficiency and effectiveness in creative teams. What You’ll Learn: 🔎 Identifying Efficiency Gaps: Understand how inefficiencies in MarTech and creative processes impact campaign timelines and budgets. 🎨 Improving Creative Satisfaction: Learn why 30% of creative teams are dissatisfied with their process and how to address these challenges. 📈 Scaling Creative Operations: Gain strategies to effectively scale your creative operations to meet increasing demands. Don't miss out on the latest trends in CreativeOps, download now: https://bit.ly/3yyRwu6 #CreativeOps #MarketingInnovation #Productivity

More exciting news from Mediaocean!

We're proud to launch Mediaocean's Certified Service Partner Program with Interpublic Group (IPG), Omnicom, and WPP. This program empowers agencies to integrate and offer our market-leading #AdTech solutions for #AdServing, #CreativeOptimization, and #PaidSocial, elevating #OmnichannelAdvertising to new heights. https://lnkd.in/gYMzvVXB

What is the big difference? What sets MediaMark Spotlight apart from other organizations that "say" they can bring you the best in marketing? It's simple: We show up. That may sound pretty basic to you, but it makes the world of difference. We do what we say. We bring you results. We get it done. Find out more at the link in the comments. #MediaMarkSpotlight #WeGetltDone #WeShowUp

🌟 Momentum in Action: Empowering Underrepresented Publishers for Success | https://bit.ly/4jo4aii 📅 Date: January 30, 2025 | ⏰ 2:00 PM - 3:00 PM ET Underrepresented publishers are vital to shaping a more inclusive digital landscape. Learn how Colossus SSP’s Momentum program is driving change by tackling challenges related to access, visibility and growth in programmatic advertising. 🎤 Featured Experts: - Barbara Burnett, Colossus SSP: Championing access for diverse publishers - Alex Hughes, Hughes Brand Group: Innovating connections between communities and advertisers - Kori Hale, CultureBanx: Bridging business and culture through financial empowerment - Danisha Lomax Digitas North America: Crafting impactful and inclusive client strategies - Ashwini Karandikar, 4As: Advancing diversity in media, tech and data Register: https://bit.ly/4jo4aii #DigitalInclusion #PublisherEmpowerment #FutureOfAdvertising #4As #Webinar

Big things are on the horizon for BlimeyAI LTD… When you build something truly innovative, people notice. Recently, we’ve had some very intriguing conversations that could bring our vision to the next level—and beyond. Imagine if one part of your business was about to gain a powerful new partner, and another was poised to join forces with an industry leader, creating something entirely fresh. That’s the kind of synergy we’re moving towards at BlimeyAI LTD. Exciting times are ahead, and we’re thrilled for the journey we’re on. Keep watching this space—there’s so much more to come. #BlimeyAI #BigMoves #FutureOfAdvertising #ContentInnovation #AITransformation #IndustryGrowth #StayTuned #WatchThisSpace #ElevatingAdTech #AdTechInnovation #AIAdvertising #ContentIntelligence #FutureOfAdvertising #SyntheticActors #DigitalTransformation #AudienceEngagement #MediaTech #SmartAds #ContentEcosystem #EmotionDrivenAds #ViewerEngagement #PrecisionTargeting #AIContentCreation #WatchThisSpace #IndustryShifts #InnovativeAdvertising

Latest industry moves: Adludio closes its doors while Omnicom creates centralised hub. Every fortnight, PMW recaps some of the biggest activities from the global performance marketing industry, providing insights into the larger context and commentary on incoming trends. Read the latest moves via the link in the comments. Top moves this fortnight: – AI-powered ad platform Adludio closes its doors – Omnicom amalgamates creative agencies – fifty-five expands sustainability offering – Braze launches two new brands to elevate customer experience Simon Girling Sarah Aird-Mash Troy Ruhanen Deepthi Prakash Denis Streiff Pierre Harand Spencer B. #industrymoves #agency #brand #marketing #performancemarketing #advertising #AI #adtech

We are proud to announce our global research addressing the State of DE&I Investment in Digital Advertising. Our findings revealed that for a clear vision and better road forward, industry standards, more inventory, and a standardized certification for diverse-owned media are crucial. Here are the steps we’re taking: 💻 TripleLift & dentsu are partnering to launch a new Publisher Tech Fund initiative to empower and create access for diverse-owned publishers to grow their programmatic capabilities. 💰 Creating sustainable and streamlined access to more resources and monetization, like our Underrepresented Voices (UNREP) Program, which now has a vast inventory of 220 billion monthly impressions across diverse-owned sites and carefully curated packages. 🧠 TripleLift and Dentsu joined the BOMESI (Black Owned Media Equity & Sustainability Institute)Accelerator Program and will contribute to support diverse-owned digital publishers that are driving lasting social change. Learn more in the research report ➡️ https://hubs.li/Q02BHL1R0 Read the press release ➡️ https://hubs.li/Q02BHLvR0 #dei #economicinclusion #adtech #press #announcement #digitaladvertising #research

I’m incredibly proud to share the results of TripleLift’s global research addressing the State of DE&I Investment in Digital Advertising. The report surveyed 200 digital marketers and 100 diverse-owned publishers to establish benchmarks and calls to action for a better future of equitable advertising. We found a considerable disconnect between publishers and advertisers—especially when defining the successful fulfillment of digital ad spend in DE&I commitments. The report also revealed a critical gap in the market that is leaving barriers to entry for smaller, diverse-owned publishers, highlighting the value of working with diverse-owned publishers, which goes beyond growing revenue for each respective party.

💡 IPG + Omnicom: My first reaction was an eye-roll. 'Two giant stars blend into one in the last moments of their existence.' The agency industry is going through its very own Kodak moment, one of those we've used as examples in workshops. However, I do see benefits in this move: in tech, data, performance marketing, and maybe even AI. In that sense probably a good business move. But in terms of creative agency brands? 🤔 I'll start with what it says in the announcement: "The combined company will bring together the industry’s deepest bench of marketing talent" 🔹 The model of the future is not to be in the business of selling the bench. It's in the business of giving the clients what they need. Which brings me to the next point: 🔹 The best talent can’t be owned: The most brilliant creatives are choosing independence and flexibility over full-time roles. The days of “owning” talent are slipping away, and they’re not coming back. Continuing on another quote:"The combination brings together some of the world’s most iconic ad agencies, from BBDO to McCann..." 🔹 The magic has faded my friends: Once upon a time, traditional agency brands held an allure that could captivate talent and clients alike. Today? Change the name on the door, and no one would even notice—not the clients, not the talent working there. The pull, the prestige, the magic... it’s gone. I don't see many measures to fix this; the industry of brands has let their own brands go. Then there are the overheads, the agility, the network economy...yadayada. So yes, likely a good move in terms of 'where most of the money today is' (ie. media, data, tech, etc). What will we see in terms of 'the traditional agency business'? People running these companies are smart. I'm expecting to see the solutions emerge within the holding companies too. It will mean the 'iconic agency brands' as we know them will cease to exist. And an entirely different model will emerge at scale. #Advertising #IPG #Omnicom #FreelanceEconomy #FutureOfWork #CreativeIndustry