Adaora O’s Post

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Founder & CEO at AMAKA Studio — Bringing diverse creators and businesses together.

When I started building AMAKA, finding tangible insights about Black women in Africa and the diaspora was so tough. The secondary data was scarce. I conducted several interviews myself (and with my sisters LOL) to help fill the gap. I promised myself that once I launched AMAKA I would dedicate time to executing annual consumer reports to help small businesses like AMAKA access a wider range of data on diverse audiences. Our community has grown to over 45,000 subscribers and followers across email and socials, and we've teamed up with the world's top brands. That's because we've been all about leveraging data to create campaigns and stories that connect with this community. That's why we rolled out "Black Women in the U.S.: Navigating Dual Cultures and Shaping Futures." We gathered insights from over 600 Black women in the US, diving deep into culture and consumer trends. While I think this should resonate with all marketers, I think it's especially beneficial for up-and-coming beauty and lifestyle businesses looking to get closer to Black women and to build more solid social campaigns and marketing plans. Check out the report here: https://lnkd.in/db36pcxf Of course, if you'd like to connect and learn more about AMAKA, please feel free to DM me :)

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