Adbumps’ Post

✅🖥️ NextTV (7/9): “The pause ad format has proved popular on streaming services such as Hulu, Peacock, Roku and Amazon Prime Video. Dish Media said that pause ads give advertisers an opportunity to engage with audiences in a clutter-free environment with 100% share of voice. Pause ads appear 10 seconds after a viewer-initiated pause and disappear when content is resumed, ensuring a seamless and non-intrusive viewing experience. Sling TV's version of the pause ads gives advertisers the flexibility to use video content or static graphics in their creative executions. Advertisers can also insert a QR code, making it easy for viewers to access more information or buy the product.” ⬇️ #streamingtv #adtech #ott #ictv #cordcutting #upfronts #advertising https://lnkd.in/em9zkDkj

This is the first installment of a two-part series on the top ad-supported #streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include: ■ Platforms’ plans, pricing and audience size ■ Platforms’ ad options and new ad inventory ■ YouTube’s command of the majority of ad placements Read more: https://buff.ly/4dlFd3G

Tip: Did you know that Connected TV (CTV) ads are great at grabbing attention but don’t always lead to immediate sales? The secret lies in engagement versus conversion. Check out how interactive CTV ads captivate viewers but sometimes fall short on driving instant sales: https://buff.ly/3XxjUVQ #CTVAds #MarketingTips #DigitalAdvertising #CTVEngagement #SalesStrategy #CustomerEngagement #InteractiveAds #AdTech #SalesConversion #MarketingInsights #BusinessGrowth

As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

In recent years, Connected TV (CTV) has surged in popularity as viewers flock to streaming services for their diverse content offerings and convenience. This shift has created a dynamic advertising landscape that presents unique opportunities for companies looking to engage their audience through digital channels. Connected TV (CTV) is the fastest-growing major ad channel in the US of all the formats tracked. It's projected to grow 22.4% to reach a total of $30.10 billion in 2024, according to EMARKETER's October 2023 forecast. CTV enables brands to reach audiences through smart TVs and streaming devices, driving engagement with personalized, interactive ads. The shift from traditional linear TV to CTV offers benefits such as enhanced storytelling and measurable data but also poses challenges like ad fragmentation and privacy concerns.

Quick recap from our "Secrets to a Successful CTV Campaign" with Ad Age yesterday at Cannes for those who couldn't attend: 👉 Think past the 30-second spot: Advertisers limit themselves by focusing on traditional 30-second ads, but CTV opens up a whole host of opportunities to connect with viewers. Explore new formats like capitalizing on the Home Screen, Pause ads, and personalizing ads. 👉 Start with what you want to accomplish and then pick the combination of CTV variables available to achieve your desired outcomes. 👉 Prioritize the viewer experience and keep creative top of mind! Ultimately, ad creative is the only connection point between the viewer and the advertiser, so take advantage of the innovative new ad formats that CTV offers. Thank you to Emily Bromley, Sam Bloom and Serge Matta for the invaluable insights! #ctv #advertising #streaming #Cannes2024

Who says three's a crowd? In today's media landscape, think of CTV, OTT, and linear services as a balancing act, each bringing something unique to the table and complimenting one another. Thankfully, you don’t have to choose just one (in fact, you shouldn’t!). Linear TV, with its traditional broadcast and cable channels, still holds a significant share of viewership, especially for live events. Its wide reach and established audience make it an essential part of many ad campaigns. On the other hand, CTV and OTT services are dynamic alternatives, offering more targeted and personalized advertising opportunities. CTV (Connected TV) refers to any television connected to the internet that can support streaming content and digitally sold ads. OTT (Over-The-Top) refers to the ads delivered over the internet independently of a traditional pay TV service on any screen to increase bottom-of-the-funnel analytics. As viewers take a hybrid approach to watching television, CTV, OTT, and linear create a multi-channel strategy that covers all the bases, from reaching the masses to getting up close and personal with targeted ads.✨🤝 #CTV #OTT #LinearTV

As the landscape shifts from traditional TV to streaming, understanding how to maximize CTV's potential becomes crucial for advertisers. Our latest read from Fast Company dives into the transformative power of CTV in digital advertising, highlighting key strategies for success in this dynamic field. Discover why CTV is not just a trend but a major shift in connecting brands with audiences effectively. 🔗 Read the full article: https://lnkd.in/dUSm-YCa #AdTech #DigitalAdvertising #StreamingMedia #Innovation #OmnifyTV

There are so many different streaming services to advertise on these days. Advertising directly on VIZIO smart TVs offer a unique, 'catch-all' solution to reach fragmented audiences. Grace Mills dives deeper into the streaming platform and its offerings in this weeks blog post! https://lnkd.in/eZMePJfd

📺 Streaming now accounts for 41.4% of TV viewership (Nielsen, July). With the rise of ad-supported options, advertisers must refine their CTV strategies, says Peter Crofut from Wurl. Key Insights: - Ad Load: Average ads are at 9.4 minutes per hour; balance is essential. - Viewership Growth: CTV hours are up 5%, indicating loyal audiences. - Content Context: Reality TV dominates, highlighting the need for relevant messaging. Now’s the time for advertisers to adapt and innovate! https://bit.ly/4ecOICw