LG Ad Solutions’ Post

This is the first installment of a two-part series on the top ad-supported #streaming services. This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. Topics covered include: ■ Platforms’ plans, pricing and audience size ■ Platforms’ ad options and new ad inventory ■ YouTube’s command of the majority of ad placements Read more: https://buff.ly/4dlFd3G

Looking for data behind streaming platforms is difficult at best. Recently we were trying to show the value of OTT/CTV to one of our clients, and they had a very legit question- not total subscribers, but subscribers for certain movies, certain shows etc.  We were talking about Good Burger 2 and neither of us knew it came out because we aren’t subscribers of Paramount +, (I’m a millennial I should have been targeted!). I scoured google, and all I could find was that it had 50% higher viewership than their previous #1 aired movie, but no specific data.  Marketers expect to see data. Streaming companies expect to see ad revenue. Advertisers need to justify their ad spend with data. Clients don’t have large long-term budgets anymore. Consumers are frustrated with the lack of quality ads.  I have heard the streaming platforms are coming together to implement a quasi tracking system that is governed and monitored by themselves. This isn’t the greatest idea given the distrust clients have with advertising. My hope is that a Nielsen type of company or at bare minimum a 3rd party with no bias will handle the reporting. Until This happens, what is the reason that streaming platforms do not divulge viewership numbers per show/movie etc? #ctv #ott #advertising #marketing #mediastrategy #streamingplatforms 

🚀 Unlocking the Power of CTV 🚀 Connected TV (CTV) offers a diverse range of ad formats 📺. Here’s a quick overview: 🎥 In-Stream Video Ads: Just like TV commercials, these ads play before, during, or after content across all platforms. 🎮 Interactive Video Ads: Engage viewers with interactive elements like QR codes. Perfect for capturing engagement data! 🖼️ Display Ads: Small but effective, these ads appear on the CTV platform's home screen or as overlays during streaming. Ready to see these in action? Check out our video! 🎬👇 👉 Discover more with Adbumps and elevate your marketing strategy today! 🌐 Source: AppsFlyer #DataDriven #AdTech #RevenueOptimization #Programmatic #Advertising #Publishers #DigitalMarketing #connectedtv #ctv #ConnectedTV #OTT

Spending on television ads in the US could plunge by 24% over the next four years, according to a recent industry analysis. 📉 The decline, of course, is attributed to the low viewership of linear TV — as the rise of streaming platforms offer fewer ad opportunities, even with ad-supported subscriptions on the rise. And sure, FAST streaming channels try to mimic regular TV, offering a chance for advertisers, but they're still just a nibble in the vast viewing buffet. 📺 This trend highlights once again that the marketing industry is undergoing an enormous transformation. Pushing advertisers to ensure their content is hitting the mark every single time, as well as explore new marketing techniques beyond traditional 'ads'. Think product placement, branded content, interactive and personalized advertisement, sponsorships and more... When was the last time you watched open-air or cable TV? 👀 #TV #Streaming #Marketing #Insights #Trends #Advertising #Ads #Brands

RANDOM THOUGHT OF THE WEEK: What is the strategy behind OTT/streaming ad placements and frequency? As someone who very often binges shows throughout the day, of course it’s natural to experience ads regularly. But the problem I’m experiencing is the bombardment of repetitive ads. I understand that there are impression guarantees and perhaps not many advertisers competing for certain slots, but seeing the same ads so often (sometimes even within the same ad break) really generates negative feelings towards the ads being played, and in turn, whatever brand is being featured. From jingles becoming unbearable to wondering if the newest comedy ran out of jokes to make different versions of their trailer, the consumer experience is awful. Is this something that is meant to encourage fans to pay for premium tiers of the streaming service? Not sure I’m seeing the upside to advertisers. There’s benefits to general awareness, but it comes at a major cost if it’s paired with annoyance.

This week is huge for us here at Spaceback as we share the official release of our social CTV format. You can check out the full feature in this Ad Age article below. Just like we do programmatic display, Spaceback can turn your brand into CTV creative within minutes, no production cost or minimum spend! 💥 🚀 #programmatic #advertising #media #ctv #connectedtv

#CTV has revolutionized how we watch and monetize television. But as the demand for impactful, high-quality ad campaigns continues to grow, the CTV landscape has also become increasingly competitive. In the search for best practices that drive performance and satisfy audiences, we partnered with Neuro-Insight to uncover how tone, context, and frequency influence CTV ad effectiveness. Discover how to enhance brand impact and forge the future of CTV advertising here: https://lnkd.in/ewGAAq4K #Streaming #AVOD #Advertising

Consumers are streaming more than ever and Roundel is focused on delivering the right CTV strategies for advertisers. Download our new report with Innovid for the latest best practices and insights. Full report: https://lnkd.in/ebWMUQCi What you'll find: - Stats on how shoppers stream and engage with CTV - Analyses into the top creatives for engagement - Tips to drive shoppable ad performance

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge? Don't blink #CTV #Streaming #OTT has already changed how viewers consume media and how advertisers and marketers influence their best customers. We are in a demos + world, today's best marketers are using data and technology to improve the impact, relevance, and engagement of their advertising. It is still early in the streaming life cycle. Changes are being announced early and often. 2 weeks ago 2/6/2024 I read an article about ESPN, FOX, & Warner Brothers forming a sports streaming package for fall 2024. Last week 2/16/24 I read an article about Peacock & Paramount+ potentially merging. In the #CTV | #Streaming | OTT world both of these announcements are already old news. I recall when Pluto, Xumo, Tubi & Crackle were the only names in CTV & Streaming (way back when people only called it OTT). I remember reading articles where Reed Hastings, then CEO, of Netflix said Netflix will never have advertising. By the way that was 2019 or 2020, not long ago. I guess never is not really never! I am really amazed by all of the new and quality supply sources. It is only a matter of time before most entertainment, movies, and sports are streamed. Advertisers follow audiences, and they are following them directly to CTV & Steaming. It is smarter marketing and advertising through better targeting, tracking, reporting, and more Let's talk CTV and Streaming

As the landscape shifts from traditional TV to streaming, understanding how to maximize CTV's potential becomes crucial for advertisers. Our latest read from Fast Company dives into the transformative power of CTV in digital advertising, highlighting key strategies for success in this dynamic field. Discover why CTV is not just a trend but a major shift in connecting brands with audiences effectively. 🔗 Read the full article: https://lnkd.in/dUSm-YCa #AdTech #DigitalAdvertising #StreamingMedia #Innovation #OmnifyTV