Quick recap from our "Secrets to a Successful CTV Campaign" with Ad Age yesterday at Cannes for those who couldn't attend: 👉 Think past the 30-second spot: Advertisers limit themselves by focusing on traditional 30-second ads, but CTV opens up a whole host of opportunities to connect with viewers. Explore new formats like capitalizing on the Home Screen, Pause ads, and personalizing ads. 👉 Start with what you want to accomplish and then pick the combination of CTV variables available to achieve your desired outcomes. 👉 Prioritize the viewer experience and keep creative top of mind! Ultimately, ad creative is the only connection point between the viewer and the advertiser, so take advantage of the innovative new ad formats that CTV offers. Thank you to Emily Bromley, Sam Bloom and Serge Matta for the invaluable insights! #ctv #advertising #streaming #Cannes2024
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Head of Media Innovation and Trust | Driving Growth and Integrity in a Changing Landscape | PMG
2moSo THAT’S why we didn’t have our 1:1 today