The Monthly Decathlon award winners are shining examples of what can be achieved with hard work and perseverance. Congratulations to this month's winners, and may your success inspire others to follow in your footsteps🤩👏🏻 Udit Thakkar Aniket Jadhav Stacey Lilian Unnati Joshi Dhanesh Kandhari Subhechha Mitra Chintan Shah Sahir seth Yash Anand #AdfactorsPR #EmployeesofAdfactorsPR #Decathlon #PR #Communication #Achievement
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A landmark partnership with UFC Middleweight champion, Dricus du Plessis launched on April 1st with Stillknocks biltong. This exclusive collaboration is a pivotal move in our strategy to enhance our in-store experience and deliver unique value to our customers. What does this partnership involve? Aligning with Champion Dricus du Plessis, renowned for his excellence and leadership in sports, we aim to bring a champion’s mindset to our service and product offerings. This partnership is designed to differentiate our stores from competitors by providing exclusive products and experiences. Significance of Strategic Collaborations in Retail In the competitive retail environment, collaborations are more than just marketing tactics—they are strategic initiatives that drive significant foot traffic and build brand prestige. By partnering with high-profile figures like Dricus du Plessis and his brand Stillknocks Biltong and Beef Sticks, we set a new standard in retail exclusivity and customer engagement. Why does this matter? For our business-minded customers, this collaboration is an example of how strategic partnerships can create value beyond the usual product offerings. It's about leveraging brand synergy to enhance customer loyalty and attract new demographics. Ongoing Benefits and Specials This is not just a temporary promotion but an ongoing commitment to bringing unique offerings to our stores. Customers can look forward to continuous specials and exclusive products that elevate their shopping experience. #BusinessStrategy #RetailInnovation #ExclusivePartnership #PicknPayExpress #Stillknocks
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Brooks Running achieves record Q2 revenue 👏 The US-based sporting goods brand has announced record quarterly revenue for the second quarter of 2024, with sales up by 15%. The growth has been driven by a strong performance in both its wholesale and direct-to-consumer channels. In terms of regions, North America performed strongest with a rise of 19%. The EMEA region returned to growth with a 4% rise, driven mainly by France and Germany with like-for-like sales up by 12% and 10% respectively. The company also announced key leadership changes, with Matthew Dodge set to become President and COO on August 1st, and Josh Vaughan taking up the role of Managing Director EMEA. #News #Sports #Running #Retail #Consumer #Q2 #Revenue #Sales #Growth
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Starting the new year off strong with the Sports Marketing Essentials certificate from Front Office Sports & PepsiCo! I enjoyed this course and Adam Nurik shared great insight on athlete endorsements/marketing which is a landscape that continues to evolve. #sports #sportsmarketing #brand #nil #nilsports #endorsements #sportsendorsements
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CSA Level 1 Certified Umpire | CSA Level 1 Certified Cricket Coach | Seasonal Youth Selector @ Western Province Cricket Association | Content Manager @ Four6Out and managed by Iconology
#TheBusinessOfCricket: The partnership between lifestyle brands and cricket is as vital off the field as the game is on it. Winning often starts in the boardroom, and cricket is embracing this through strategic brand partnerships. & On-field performance also plays a key role in maintaining these relationships. "Our continued partnership with Veldskoen is a perfect fit, both literally and figuratively. The shoes have become a staple for our players and staff, not just because of their distinctive style but also because of the unparalleled comfort they offer." - Titans Cricket CEO, Dr. Jacques Faul "Seeing our shoes on the feet of both players and staff is a testament to the quality and appeal of our brand. The fact that the Titans family has embraced Veldskoen so wholeheartedly speaks volumes about our shared values and commitment to celebrating South African heritage in a modern, stylish way." - Veldskoen Shoes CEO, Driekie Zondagh Brand alignment, product placement, and media coverage around these partnerships significantly influence buying culture. Read More : Step Up Your Game: How Brands Like Veldskoen and Titans Cricket Are Growing the Game, off the field – Four6Out by Ico bit.ly/4gcItzS #Cricket #CricketNews #BrandPower #Business #Marketing #PR #PublicRelations
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New Brand performance with Highest POB units in team and in west zone .
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Sunday Surprise: Ambush Marketing 🎉 In 1996, during the Cricket World Cup 🏏 in India, Coca-Cola was the official sponsor. However, Pepsi cleverly stole the spotlight with their campaign slogan, "Nothing Official about It." This witty phrase implied an association with the World Cup without violating sponsorship rules, making Pepsi a memorable part of the event despite not being an official sponsor. This creative tactic remains one of the most famous examples of ambush marketing in India, highlighting how brands can leverage major events through smart, indirect references. 💡✨ Isn't it fascinating? For more such content, follow How So Wow! 🚀📲 PepsiCo Cocacola Now #Marketing #Advertising #Pepsi #CocaCola #Rivalry
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Gold Medal Strategies for Olympic Retail Success Check out our blog and learn how to avoid steep markdowns
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In 15 minutes I show borrowers how much they can borrow so they can ➡ start saving more money ➡ stop wasting time ➡ and get a good night's sleep!
Retail in Australia - hot off the press Kepler Analytics commentary on Nov/Dec/Boxing Day Sluggish early Christmas trade - Retail trading conditions in the 3 weeks from late November to mid-December (up to the week ending 17th December) were weak following the relatively strong Black Friday trading period in mid to late November. During this three-week period, passer-by traffic and sales were down 10% on the same period in 2022 indicating a cohort of consumers took advantage of the additional value on offering during the Black Friday trading period to bring forward their Christmas purchases. Strong last minute Christmas Trade - In the week before Christmas (18-24 December), last minute shoppers were out in force, driving an exceptionally strong trading result. Passer-by traffic was up 1%, inside store traffic was up 6% and sales were up 9% on the same week in 2022. The last time all three of these key retail performance metrics were up on the prior year was the week of Mother’s Day 2023. The product categories with the strongest growth in sales versus the same week in 2022 were Health and Beauty and Athleisure. CBD and Outlet locations continued to perform strongly relative to 2022 in this week before Christmas. Weak Boxing Day sales period - The positive momentum in the week before Christmas has not carried forward into the Boxing Day sales period, reflecting the ongoing financial pressure being faced by many households and the reduced spending capacity available following the Black Friday and Christmas period. Boxing Day week (26-31 Dec) saw passer-by traffic down a whopping 17.3% on 2022 with inside store traffic and sales down 7.1% and 8.2% respectively. The second week of the Boxing Day sales period (1-7 Jan) saw sales down even further (-9.8% on the same week last year). Last week saw some more positive results, with instore store traffic up 4.0% and sales down only 5.3%. However, a deterioration in sales conversion over the last three weeks has meant retailers are not fully capitalising on the available inside store traffic. #kepleranalytics #retailtrade #shoppinginsights
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【Decathlon and Mulliez family, one of the world’s largest sporting equipment chains. 】 In 1976, Michel Leclercq founded Decathlon with a single sporting store in Lille, France. It sold equipment for several sports rather than just one, bringing disruptive ideas to the sporting retail industry. Meanwhile, his cousin Gérard Mulliez had already made waves with the Auchan department store founded in Roubaix in 1961, which continues to thrive today under the auspices of the Association Familiale Mulliez. With a remarkable US$37 billion wealth shared among approximately 700 members of the Mulliez family, their influence in the retail sector is undeniable. The Mulliez and Leclercq families hold a 40% stake in Decathlon respectively, which impressively generates over US$13 billion in sales annually across 1,400 stores in 47 countries or regions. Today, the legacy continues with Olivier Leclercq, Michel’s son, who plays a pivotal leadership role within Decathlon and its subsidiaries. Now, he ventures into the hospitality and real estate sectors in the U.S. The story of Decathlon is not just about retail. It’s about family: how their family due their succession and entrepreneurship. How do you think the Mulliez family can manage its growing fortune and share it with more than 700 family members? Source: https://lnkd.in/gwX4eM9P Photo Source: Decathlon #CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #Decathlon #MulliezFamily Decathlon International
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4moCongrats to all the winners!,