Aditi Chakraborty’s Post

Know more about the trends shaping beauty landscape in India

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates

Did you know some of your favorite brands share the same parent company? Here's the secret weapon of industry giants! Owning a portfolio of brands lets companies: - Conquer multiple markets - Tailor experiences to different customer needs - Spread risk and stay afloat This strategy keeps them competitive, innovative, and dominant across various segments! What other surprising brand connections can you think of? Share your thoughts in the comments! #Multibranding #BusinessStrategy #MarketingStrategy #ConsumerEngagement #MarketDomination Hindustan Pencils Pvt. Ltd. Procter & Gamble L'Oréal PepsiCo

Should you lead with a HERO? When new global consumer brands enter #India (or other emerging markets), the normal advice from importers, distributors and retailers is to bring a small portfolio of good selling SKUs which may appeal to Indian consumers and expand from there. A recent study from Bain & Company hints at a different approach. " Establish a hero SKU" first, they say and then expand from its success. At Amritt we have often found that such hero product can be the tip of spear in making an impression on the target market. With the increasing power of social media in India, consumer can carry this hero product to their friends. It is then easier to ride the coat-tails of the hero and let Indian consumers be your ally in building your brand. What works for you?

Hello Connections 👋 Excited to share insights on Colgate-Palmolive's rich history and market presence! Colgate-Palmolive Colgate-Palmolive (India) Ltd Colgate-Palmolive, renowned for its commitment to integrity, traces its roots back to 1806 when William Colgate established the company, initially focusing on starch, soaps, and candles. The introduction of "Cashmere Bouquet Soap" by Samuel Colgate marked a significant milestone. In 1873, Colgate launched its first toothpaste in jars, later transitioning to tube packaging in 1896. A pivotal merger with Palmolive in 1928 further solidified its position in the industry. In India's thriving oral care market valued at 15,000 Cr, Colgate holds a dominant position, particularly in the toothpaste segment. Notably, a significant portion of purchases in the Indian oral care market are unplanned, showcasing the influence of in-store product availability on buying decisions. This trend underscores the importance of strategic in-store positioning for brands. Colgate's focus on in-store positioning over traditional billboard advertising along with Buy 1 get 1 offers has proven highly effective, leading to a remarkable 170% boost in sales. This approach resonates with the impulsive nature of consumer behaviour in the oral care market. Colgate-Palmolive boasts a diverse product portfolio, strategically leveraging its brand presence to maximize shelf visibility and hinder competitors' access to consumer attention. #oralcare #marketleader #businessinsights #research #fmcgcompanies #fmcgjobs #india #successstories #business #innovation #industryanalysis #strategies #marketing #leadership #entrepreneurship #management #digitalmarketing #technology #creativity #startup #fmcg #fmcgindustry #legacyofexcellence #strategicplanning #casestudy #humanresources #future #socialmedia #motivation #mbajourney

What Unilever CEO"Hein Schumacher" say about its subsidiary "HUL" 📓 We are leading 85% of our categories in India & continue to grow and build premium categories. 📓 HUL is accounted for 11% revenue for Unilever, 2nd largest country after USA. 📓 He notice how middle class is ready to spend more and how channel shifting is growing faster specially Modern trade. 📓 HUL is a market leader in Soaps, Shampoo, detergent & Skin care with 40 to 45%. In Oral care & coffee categories they are the 2nd biggest mkt. share and also the market leader in Beauty care, brands such as Lakme & Ponds and focusing more in Beauty Care. 📓 In hair care like, Dove, tresemme they are 4x to their next competitor. 📓 They further says, that they are well positioned and more bullishness in India other than any countries, and see a lot of opportunity to developed those brands that already on premium side. 📓 Some experts feels, D2C players like L'oreal, Mamaearth, Nivea,& Nykaa accounted 33% mkt. share & expected to expand at 42%, other side HUL who has been two-third of Beauty mkt, will see a fall upto 9% by 2027. Source:-https://lnkd.in/gTKtqBxU #HUL #unilever #market #beauty

As announced today Upfield rebranded itself as Flora Food Group. To drive growth and recognition, companies often rebrand by changing their name to match their highest-selling brand. 📊 This strategic move enhances brand recall, simplifies complex corporate identities, and focuses on core strengths. It also signals a new direction, revitalizing the company's image. Other CPG / FMCG companies that have rebranded recently: - ekaterra became LIPTON Teas and Infusions - RB became Reckitt - Lever Brothers became Unilever - J&J Consumer Healthcare became Kenvue - GSK CH became Haleon Notable examples include from the wider industry: - Facebook to Meta Facebook - Twitter to Twitter X - Google to Alphabet Inc. - Etisalat to e& - Mobilink to Jazz ◾️Rebranding offers numerous benefits: ✔️ Signal strategic shift in business & corporate growth ✔️ Increased shareholder value ✔️ Improved marketing efficiency ✔️ Enhanced competitiveness ✔️ Streamlined operations By embracing their most successful brand, companies can: ▪️ Strengthen customer loyalty - emotionally connecting the company & product with the consumer ▪️Expand market share - by aligning customer & trade strategies ▪️Stay ahead in evolving industries - by signaling a diversification drive ▪️Brands are one of the most valuable assets a company owns, leveraging on long held brand equity & perceptions Rebranding requires careful consideration, but the results can be transformative. Is aligning your company name with your top brand the key to unlocking future success? Comment below & let me know. Follow me for more such content on FMCG, Career Progression, Commercial Strategy & Personal Finance. #Upfield #FMCG #NausherwanKhan #GCC #UAE

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt

In today’s competitive scenario, gaining customer’s complete trust requires marketers to consistently work on their brand building efforts. Greater access to brands, product options across categories, and a surfeit of information have made consumers savvier than ever. As a result, even legacy brands are finding it challenging to gain consumer trust in the long run. In light of this, the upcoming 4th edition of the Most Trusted Brands of India is poised to bring together marketers for in-depth discussions on the evolving landscape of brand trust. The event will feature illuminating case studies that showcase the dedicated efforts each brand makes to nurture enduring loyalty. This gathering will spotlight visionary brands that are at the forefront of driving impactful change within the industry. 

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt