Andreas Dolleschal’s Post

Yep, here are a few cool things brands have tried: 1) Samsung teamed up with digital stars to make a neat virtual space. Read more 👉 http://jo.my/twys1a #VirtualWorlds #EngagingExperiences #TargetAudience #AugmentedReality #DigitalAdvertising

Analyzing Samsung’s Strategic Ad Against Apple. In its latest campaign, Samsung employs a bold strategy starting with a symbolic apple, introducing its Galaxy S24 Ultra, and ending with a quote that sparks discussions. This ad is a textbook example of effective rivalry marketing. Join FM Marketers as we explore the implications for the tech industry. #BusinessStrategy #TechMarketing #FMMarketers #IndustryAnalysis

Samsung has taken a bold step in the advertising arena with their latest masterpiece, "Creativity Cannot Be Crushed." This ad not only sets a new benchmark in creativity but also signals a shift in the competitive landscape reminiscent of the Cola wars, now moving into the mobile space. As Samsung challenges the status quo, one can't help but wonder how Apple will respond to this audacious move. Will they rise to the occasion with an equally innovative campaign, or will they pivot in a different direction altogether? One thing is certain: the battle for creativity in the mobile market just got a lot more interesting. #Marketing #Innovation #MobileIndustry #AdvertisingWars #Samsung #Apple https://lnkd.in/ghmpJkB9

🔥 Samsung Takes a Shot at Apple in Bold New Ad 1️⃣ Attention-Grabbing: Samsung cleverly starts its ad with an apple, leaving viewers curious and intrigued. 2️⃣ Showcasing Galaxy S24 Ultra: After capturing attention, Samsung reveals its new Galaxy S24 Ultra, highlighting the product with confidence. 3️⃣ Controversial Closing: The ad ends with a statement that stirs the age-old Apple vs. Samsung debate, sparking conversation. 📱 A smart marketing move to ignite rivalry and engage audiences. #Samsung #AppleVsSamsung #GeniusAd #Marketing

Bold move or marketing genius? 🎯 Samsung takes aim directly at Apple in their latest ad. 🍏 They use a real apple to catch the eye 👀, then swiftly introduce their new Galaxy S24 Ultra. But the real kicker? A cheeky claim: "Do more with an apple than Apple has ever done." Result: It gets people talking, sharing, and engaging. In this case, Samsung got the world debating, pushing their brand to the forefront of everyone's mind. Key takeaway: Dare to disrupt. Be bold. Initiate conversations Repost ♻️ if you believe in the power of audacious marketing. #boldmoves #marketinggenius

Just yesterday, I posted about the choice of persuasive vs. fame led advertising. Here is an example of the work, I have been part of. While, tech as a category has always been rooted in strong product rtbs, magic happened for Samsung LTE Watches when we used a clear persuasive RTB and layered it with an idea. Check the comment below to see a related my previous post. #marketing #technology #strategy #samsung

Samsung have brilliantly retorted the Apple strategy failure and it is a great reactive lesson for brands. Why did Apple bomb so hard with its (arguably) most important audience? Apples failure is in my opinion a strategic fail. Creatives have had their strong brand assets of cool, desirability, smart, sexy, extraordinary leveraged by Apple. It’s how their products elicit high prices because of the cache - creatives buy our products and if you buy them you will be as cool as them. Creatives how Apple managed to turn their brand around from tech and nerdy to ooze aesthetic dominance in the category. Creatives made the brand. Designers, artists, musicians, writers, producers and more helped elevate the brand’s status into stardom - people aspire to be them, and with an Apple product they can be. Not anymore. The strategic ‘in’ for the crush ad mocks this audience. It disrespects their livelihood, and most of all their creativity. And, in a world where creativity is being commoditised and sold as ‘anyone can do it’ (*cough*AI looking at you 👀) seeing dreams of creators literally crushed is pretty triggering for this audience. Lesson for brands: don’t forget your audience. Your audience should be the heart of what you do. Strategically instead of replacing the arts and, rather, compliment them, the conversation around Apples brand could be very different today. Lucky for Sumsung they caught onto the fail and decided to move in. I might (almost) be converted. #uncrushcreativity Though to be fair maybe the audience is for the toddlers - after all they enjoy smashing shit - and iPads in particular. https://lnkd.in/dBRjpx-7

👁️🗨️ In response to Apple's controversial "Crush" advertisement, Samsung Electronics has run an assertive ad with a powerful message: "Creativity cannot be crushed." I took a few moments to edit both ads, in gratitude to Florencia Benitez, who shared these campaigns between these two tech giants with me. ✨ #AdvertisingWar #Innovation #Creativity #BrandStrategy #AdCampaigns

#competitiveadvertising at its brilliant best! Exciting and enriching times in terms of #marcom! And all happening with Apple ! Just some time back we had boAt Lifestyle take #apple head-on. To mixed reviews. Then there was the #brand Apple itself, getting crushed under its own #creativity! It got crushing...or was it cursing reviews...for a #adfilm for #ipadpro that was freudingly named as 'crush'! And surprisingly quickly, we have this Samsung Electronics direct pad-to-pad/tab-to-tab rebuttal so to say, that's an exceptional combination of being graceful and hard-hitting, at the same time. So much to appreciate and to learn. Note, how the same set/looks being used! Interesting, how the #communication / #messaging is less about the product and much more about human-spirit-cannot-be-crushed kind of emotional & human aspects. Indeed, 'Creativity Cannot be Crushed'! #marketingandadvertising #advertising #marketingcommunications #creativethinking