Adore Me’s Post

As a consumer, green claims can be very confusing to navigate. Similarly, as a business leader, knowing what we can and cannot say can also feel challenging. With these two realities in mind, governments around the world are developing guidelines and directives to improve clarity, honesty and trust when it comes to green claims. Next week on The Resilience Report, we will be diving into why 2024 is such an important year for these regulations, the risks involved, and what you can do to get ready. Until then, let's dive into an industry where green claims are front and center: fashion. "Until there are more uniform standards, clothing retailers are trying to thread the needle on how best to present their products and environmental initiatives. 'On the one hand, we know that we have to be able to communicate about these issues to our customers in a way that they don’t need a Ph.D. to understand what we’re talking about, which is one very difficult side of it. At the same time, we can’t dumb down that language or trivialize the issues that we’re talking about.'" https://lnkd.in/eEW9TBTp #greenclaims #sustainabilityclaims #greendirectives #greenwashing #greenguides #greenclaims #ftc #federaltradecommission #competitionbureau

Exciting news for the fashion industry! Members of the European Parlament have just approved a groundbreaking law to ban greenwashing and misleading product information, reshaping the future of sustainable fashion. ✔️ Say goodbye to generic environmental claims! The new directive ensures that only sustainability labels backed by approved certification schemes or established by public authorities will be permitted in the EU, promoting transparency and reliability. ✔️ It's the end of greenwashing! The directive aims to protect consumers by outlawing misleading marketing practices. Companies can no longer make unfounded claims about their products' environmental impact and durability. ✔️ Clearer labels for informed choices! The law focuses on improving product labeling, making it more visible and reliable. ➡️ Next steps: The directive awaits final approval from the Council, paving the way for a transformative shift towards a more sustainable fashion landscape. It's aligned with the ongoing discussions on the Green Claims Directive in Parliament. Ensure compliance effortlessly with BCome.! #sustainability #fashionindustry #fashiontech #sustainablefashion #regulation #EU

I look forward to The Competition and Markets Authority investigating those UK brands who manufacture nearly all their products in China and claim to be a 'Climate Friendly' company or on some bogus mission to become zero carbon purely because they think off-setting is their get out of jail free card. 😡 A lot of brands are soon going to be forced into huge public climb downs on their bogus sustainability claims, admit their greenwashing and do better. 😱 Of course they will try and do it as quietly as possible. 🤣 The net is closing is on the greenwashers 🐟 #Greenwashing #Sustainability #NetZero

It's finally happening!! The fashion industry has been preparing for this moment for months now. That's exactly the effect I want to see. And shows that no change happens without the legal push. I know that there's a lot more to do. I know that fast fashion will find ways to continue misleading campaigns. That's where we, consumers, activists, brands, and citizens come in. Let's call them out now with a legal argument on our side. And in the meantime, let's celebrate victories like this! I'd love to hear your opinion on the greenwashing ban 👇 #FashionIndustry #SustainableFashion #Greenwashing https://lnkd.in/d9qqWkrG

YAs awareness of sustainability in fashion grows, it's crucial to scrutinize the practices of major players in the industry. Lululemon, known for its athleisure empire, has recently faced accusations of greenwashing. Despite its popularity, the company's reliance on overpriced polyester items raises significant environmental concerns. Polyester, a synthetic fabric, poses numerous threats to our planet. Not only does its production consume vast amounts of energy, but it's also non-biodegradable and notoriously difficult to recycle. The laundry process of polyester releases microfibers into our oceans, further exacerbating marine pollution. Shockingly, recent studies have found microplastics even in human waste, highlighting the far-reaching consequences of our material choices. At Raga, we're committed to offering an alternative. Our focus on natural fibers, handwoven fabrics, and natural dyes ensures that our apparel has a minimal environmental impact. By embracing age-old techniques, we prioritize sustainability from farm to fashion. For brands ready to break away from harmful fibers and make a positive change, reach out to us. Let's pave the way for a more sustainable future together. #SustainableFashion #EthicalBrands #NaturalFibers #GreenwashingAwareness #RagaFashion #FarmToFashion #vancouverfashionweek #vancouverfashionblogger LaSalle College Vancouver Langara College The Wilson School of Design at Kwantlen Polytechnic University Vancouver Fashion Week Fashion Revolution Emily Carr University of Art and Design https://lnkd.in/gU7VH_db

Navigating the Fine Line: Sustainable Fashion or Greenwashing? The fashion industry, responsible for up to 8% of global carbon emissions, faces increasing pressure to adopt sustainable practices. To meet consumer demand for eco-friendly products, brands often highlight the environmental benefits of their clothing, from lower carbon impacts to recyclability claims. However, these claims are regulated by laws like the FTC Act and California S.B. 343, which aim to prevent deceptive marketing. Under the FTC Act, claims about the recyclability of products or packaging can be deemed deceptive if they mislead consumers, even indirectly. For instance, marketing a product as recyclable when it is not widely accepted in recycling programs can result in violations, leading to enforcement actions and fines up to $51,744 per violation. Despite the FTC Act not allowing private lawsuits, state consumer protection statutes often serve as the basis for legal actions against brands for misleading environmental claims. California S.B. 343 further tightens regulations by prohibiting untruthful recyclability claims. Products marketed as recyclable must meet stringent criteria, such as being accepted in at least 60% of recycling programs. Brands must also maintain extensive documentation to support their claims, including evidence of compliance with the FTC’s guidelines and information on the environmental impact of their products. To mitigate risks, fashion brands should implement robust compliance programs. This includes documenting the basis for recyclability claims, reassessing products in line with regulatory updates, and ensuring transparency in marketing. Greenwashing lawsuits are on the rise, making it crucial for brands to carefully evaluate and qualify their environmental claims to avoid legal and financial repercussions. #SustainableFashion #Greenwashing #RecyclabilityClaims #FashionLaw #EcoFriendlyFashion #FTCCompliance SOURCE: https://lnkd.in/eWGW9BZM

‘ECO-FASHION’ LABELS TO BE REGULATED AS EUROPEAN PARLIAMENT ADOPTS GREENWASHING LAWS: The use of sustainability-focused eco-labels for fashion and textiles now be regulated as part of a crackdown on greenwashing in the EU. The move is part of a broader ban on misleading environmental claims on products which has this week been adopted by the European Parliament. The EU directive on #greenwashing has been in the pipeline for several years and now adopted will ban the use of misleading and vague environmental claims. Its introduction by EU member states will represent the most significant change to the way all products – including fashion – are marketed to EU consumers in the past half century. The new laws will include eco-labels, with the EU suggesting this is vital, “given the confusion caused by their proliferation and failure to use comparative data.” The EU says that in the future, only sustainability labels “based on official certification schemes or established by public authorities will be allowed in the EU” (NOTE - it is not yet clear what the EU means by ‘official certification schemes;’ it is also unclear where all of this leaves the EU's hotly-debated Product Environmental Footprint label). EU member states have two years to adopt the new greenwashing rules, which aim to ensure labels on goods are "trustworthy for consumers." Under the regulations, unfounded claims on products such as “environmentally friendly”, “natural”, “climate neutral” or “biodegradable” will be banned unless they can be proved. The directive was adopted with 593 votes in favour, 21 against and 14 abstentions. Parliament’s rapporteur Biljana Borzan (S&D, HR) said: “This law will change the everyday lives of all Europeans. We will step away from throwaway culture, make marketing more transparent and fight premature obsolescence of goods. People will be able to choose products that are more durable, repairable and sustainable thanks to reliable labels and advertisements. "Most importantly, companies can no longer trick people by saying that plastic bottles are good because the company planted trees somewhere – or say that something is sustainable without explaining how." #fashion #textiles #environmentalsustainability

A recent article from Ragtrader has highlighted the concerns many of us have been thinking, about how fashion retailers in Australia and New Zealand are underprepared for the upcoming mandatory climate reporting requirements. Although the requirements are only being phased in for larger organisations first, there will be flow on affects to smaller businesses, and it is crucial that work is started now, as much of this work takes time to develop and embed in your business, and cannot be done overnight. At Go Well Consulting Ltd, we specialise in guiding businesses through these challenges, while offering you and your team tailored coaching and support. We can help you to: - Understand and comply with new climate reporting regulations. - Develop and implement effective sustainability strategies. - Enhance your supply chain transparency and accountability. Don't wait until the last minute! Let us help you navigate the complexities of sustainability regulations and ensure your business is not only compliant but also leading the way in responsible practices. 📞 Contact us today to learn how we can support your journey towards sustainability excellence. #Sustainability #ClimateReporting #FashionIndustry #SustainableBusiness https://lnkd.in/gTUdNHgy

Navigating the Fine Line: Sustainable Fashion or Greenwashing? The fashion industry, responsible for up to 8% of global carbon emissions, faces increasing pressure to adopt sustainable practices. To meet consumer demand for eco-friendly products, brands often highlight the environmental benefits of their clothing, from lower carbon impacts to recyclability claims. However, these claims are regulated by laws like the FTC Act and California S.B. 343, which aim to prevent deceptive marketing. Under the FTC Act, claims about the recyclability of products or packaging can be deemed deceptive if they mislead consumers, even indirectly. For instance, marketing a product as recyclable when it is not widely accepted in recycling programs can result in violations, leading to enforcement actions and fines up to $51,744 per violation. Despite the FTC Act not allowing private lawsuits, state consumer protection statutes often serve as the basis for legal actions against brands for misleading environmental claims. California S.B. 343 further tightens regulations by prohibiting untruthful recyclability claims. Products marketed as recyclable must meet stringent criteria, such as being accepted in at least 60% of recycling programs. Brands must also maintain extensive documentation to support their claims, including evidence of compliance with the FTC’s guidelines and information on the environmental impact of their products. To mitigate risks, fashion brands should implement robust compliance programs. This includes documenting the basis for recyclability claims, reassessing products in line with regulatory updates, and ensuring transparency in marketing. Greenwashing lawsuits are on the rise, making it crucial for brands to carefully evaluate and qualify their environmental claims to avoid legal and financial repercussions. #SustainableFashion #Greenwashing #RecyclabilityClaims #FashionLaw #EcoFriendlyFashion #FTCCompliance SOURCE: https://lnkd.in/eHTMmyNY

Be interesting to see if much changes in practice. We are not going to see any meaningful change generally so long as brands and consumers maintain the fiction that it won’t mean paying more for certain goods …it will or there is no long term broader economic viability to “sustainability”. It will also mean certain brands taking a more responsible stance re their own products rather than devaluing them with constant online discounting and dragging the entire industry into a zero sum black hole. Changing what’s on labels (though welcome) won’t alter the broader mindset on this …we need an honest and economically realistic appraisal of what is a complex issue.