Adtech Today’s Post

DDB Mudra Group has welcomed Priya Shivakumar as the new Creative Head for the South region. Transitioning from Wunderman Thompson, where she served as Chief Creative Officer, Shivakumar aims to enhance brand storytelling through innovative creativity. Collaborating with CCO Rahul Mathew and President Menaka Menon, she will focus on capturing local nuances while delivering impactful solutions across the five South markets. Priya Shivkumar said, "I'm looking forward to leveraging the power of emotions in my work, driving choices, creating conversations, shaping markets, and rewriting brand stories." Mathew commented, “She has the unique ability to capture local and cultural nuances and execute them to international standards. I’m excited to have her partner us in our journey.” Follow the link in the comments to know more #Advertising #Marketing #IndustryUpdates

Niti Kumar, COO of Starcom India, on the significance of the Rising Star Awards in today's industry scenario and the importance of nurturing and highlighting young talent within the ad world. #MediaStrategy #MediaBuying #MediaPlanning #advertising #RisingStarAwards #RisingStarAwards2023 #Marketing #MediaAgencies

Ogilvy India and Havas Worldwide India’s campaigns Win Gold at London International Awards 2024 This year companies in India were awarded 18 Statues; 2 Gold, 8 Silver and 8 Bronze. They also attained one Finalist Read the full news here: https://lnkd.in/dWtiEka9 #MediaAvataarIndia #MediaAvataarMENA #marketing #media #advertising #Tech #news

So... with all this growth and billions in billings, the #media #adgame is doing well. Here's a few thoughts: Competencies: Media COEs drive the #creative process more. There's more strategic decision-making for those in media investment or planning. This is a long-earned win for the industry. This is a positive step towards aligning with how people use #advertising to make #brand and #purchase decisions. Agency Model: In 2024, #brand clients want speed, cost efficiency, and strategic insight. Agencies address speed with account management and #creative production, cost efficiency through media planning and ad testing, and strategic insight through a merging of both. Strategic vs. Validation Research: Clients are leaning towards fact-based #strategic #insight and #consultation for their campaigns, instead of simply validating daily #ROI and #incrementality. Anyone else seeing these shifts? https://lnkd.in/e2tmzayg Publicis Media OMD USA Spark Foundry Horizon Media EssenceMediacom Zenith Greg Clausen Greg David Laka Insights by Kantar Becarren Schultz DAIVID 🦩Insights Career Network #mrxjobs #mediajobs #advertisingjobs Adam Rattner Havas Media Network Dave Kissel Ken Zasky

Exciting or Sad? Recent changes are afoot in the Indian advertising landscape and people have mixed opinions! The recent merger of J. Walter Thompson with VMLY&R marks the end of an era and the dawn of a new age. >The shift from traditional creative-focused ads to performance-driven strategies reflects the evolving nature of our industry. What do you think this means for the future of advertising in India? Check out the full article here #IndianAdvertising #PerformanceMarketing #NewBeginnings #CreativeMarketing https://lnkd.in/dG2e33CG

Let's unpack this "18-month long pitch" (there's almost no one that should be celebrating). Lego's Marketing Team cannot make a decision and clearly is horribly aligned internally. There is no reason why it should take this long to select a media agency. Especially when so much of the budget is digital (~75%). My guess is the regions couldn't agree, the CMO couldn't pull them together and the CEO should be wildly concerned about how much time and money was wasted on this review. Publicis probably gave away the farm to win this. An 18-month pitch is not a battle of titans trying to edge each other, like the famous 11 hour Isner/Mahut Wimbledon Match. This is likely painful negotiations both internally at Lego and with Publicis/the other agency participants. It also sets a horrible precedent for future reviews and agency employees should be concerned. Also don't forget, the best of the best get staffed on these reviews... participating in a pitch like this risks your best talent. Every Publicis client should be concerned. Since Publicis likely gave away the farm to win, they are going to look for it somewhere else. Every client of the losing agencies should be concerned. They spent millions in aggregate to pitch this, they are going to look for it somewhere else. Lego's HR team should be concerned. Their new office in Boston is attracting quite a bit of interest from talent. If it takes this long to make a decision, it's going to be a concern for new applicants. This kind of pitch process is a big part of what is destroying the ad agency model. These Lego clients should be ashamed of themselves and the rest of the ad community should hold them to task. There is only one winner... the pitch consultant. And they should be grateful they are not listed in this press release. No brand client should ever hire them again. (and if you're curious... I've won pitches this big on the agency, held reviews this size as a client, and managed some as a consultant.) #adagency #mediaagency #RFP #Lego

🌏Keep up-to-date with our weekly video news roundup!📰 Explore the latest global developments and stay ahead of the ever-evolving ad tech scene. Gain crucial perspectives into the stories shaping our interconnected globe! Tune in for essential insights. IPG Mediabrands | Air India Limited | Illuminati Media | Vishnu Kanth Gokul B J | Kellanova | Kartik Chandrasekhar | Vistar Media | Plan B Media Public Company Limited | Frodoh | Shams Jasani Video Anchor: Falakzeb Khan #weeklynews #videonews #weeklyupdates #adtechtoday #globalnews #media #advertising #digitaltrends

dentsu Creative India appointed as the digital mandate of Sony Pictures Networks India, it includes the channel brands Sony SAB, Sony MAX, and Sony MAX 2. Through this mandate, Dentsu Creative will handle the brand's image in numerous social media platforms like Facebook, Twitter, and Instagram. Speaking about the partnership, Vaishali Sharma, head of marketing and communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster, said, “As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.” Meanwhile, Nikhil Kumar, managing partner (West), Dentsu Creative India, expressed, “We are delighted to partner with Sony Entertainment Network, one of the most respected and admired brands in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech & data.” #agencymandate #entertainment #India ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG 

BBDO India is set to present five campaigns at Cannes Lions 2024, with four for Ariel India and one for Mumbai Police. The campaigns are set to compete in multiple categories. Campaigns: Home Teams #ShareTheLoad (Integrated) Home Teams #ShareTheLoad (Film) Ariel ‘Times News Hijack’ Ariel ‘Home Maps App’ The ‘103 Rakhee’ for Women’s Safety Follow the link in comments to know more. #advertising #marketing #canneslions

Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by uniting these agencies under a single leadership structure while maintaining their individual brand identities, cultures, and teams. Troy Ruhanen, previously CEO of TBWA Worldwide, has been appointed as the CEO of OAG. Deepthi Prakash will step into the role of COO, and Denis Streiff will take on the position of global CFO. Erin Riley, who was the U.S. CEO of TBWA, will succeed Ruhanen as the new CEO of TBWA Worldwide. Additionally, global creative leaders from BBDO, DDB, and The Collective will report to OAG leadership, further solidifying the group’s unified approach. Ruhanen emphasized that OAG’s primary goal is to strengthen Omnicom’s agency brands by enhancing access to advanced tools, technologies, and global talent. The restructuring is designed to drive growth, foster world-class creativity, and offer more opportunities for talent development within the network. Click on the link to read more https://lnkd.in/dDxvZexi #advertising #agency #creativity