Advize’s Post

Over an exciting day and a half, the AdventHealth Supply Chain team convened, igniting discussions on elevating our operations from great to preeminent. It was a time of strategic planning, robust dialogue, and collaborative spirit, as we delved into the strategies and support necessary for this continued journey. We were honored to host esteemed guest speakers @Marisa Farabaugh, @Duncan Grodack, @Jeff Graff, @Ashley Kutch, and @Sarah Azon, whose insights and expertise added immense value to our conversations. Some key takeaways from the summit include: *Embracing innovative strategies to enhance our supply chain resilience. *Fostering a culture of continuous improvement and learning. *Strengthening partnerships to support our goals. *Looking at what we are willing to take apart and put back together to continue our evolution. This summit not only reinforced our commitment to excellence but also set the stage for a future where AdventHealth leads with a preeminent supply chain that supports our mission of delivering whole-person care. A special thanks to @Olesia Korchuck, @Jean Krejci, and @Kylie Buchanan for all they did in organizing and coordinating this great event. #AdventHealth #SupplyChainSummit #Leadership #Innovation

❗ Attention CMOs ❗ 🤯 What's your biggest challenge for 2025? 🧐 Here are the top three key challenges and strategic priorities for Chief Marketing Officers (CMOs) to navigate 2025's evolving marketing landscape: 1. Bridging the gap between strategy and operations ❗ Challenge: Allocating nearly 40% of budgets to change initiatives can divert attention from long-term objectives. 💡 Solution: Develop robust strategy management capabilities by dedicating resources such as staff time, training, and tools to ensure strategic goals remain central to operations. 2. Leading differentiation to elevate enterprise impact ❗ Challenge: Statistics suggest only 14% of CMOs are effective at market shaping, influencing market dynamics by addressing unmet customer needs. 💡 Solution: Enhance differentiation by leveraging data-driven decision-making, strategic management, and deep market knowledge to identify unique opportunities and drive growth. 3. Prioritising customer journey investments ❗ Challenge: 58% of consumers feel brands do not understand their needs, leading to ineffective marketing campaigns. 💡 Solution: Focus on data-driven approaches to enhance customer understanding and prioritise investments that yield the highest economic returns, thereby rebuilding trust and driving growth. 🔑 By addressing these challenges, CMOs can position their organisations to meet the transformative expectations of 2025 and beyond! 🏆 🤔 Thoughts?! Are the above tactics implemented into your 2025 strategy? #EnterpriseMarketing #CMOStrategy #PowerOfData #DataDrivenInsights #MarketingStrategy #CMO #GlobalEnterprise #StrategicPriorities #PainPoints Excellent insight from Gartner exploring the Top 3 Strategic Priorities for CMOs - https://lnkd.in/e8bZzqm7

A fresh perspective, both in strategy and style! As healthcare marketers, we know that success isn't a product of chance—it's driven by a deep understanding of the industry, actionable insights, and a clear strategy that brings your brand to the forefront. At HMS Consultants, India’s first-of-its-kind healthcare marketing consultancy firm, we believe that 'Knowing is Knowing, Doing is Doing™.' This philosophy drives every decision, every plan, and every success story we create with our clients. Here’s to pushing boundaries, embracing change, and always staying ahead! #HealthcareMarketing #Leadership #Innovation #BeardUp

#Marketers another great bit from #Gartner As organizations head into 2025, marketing faces extraordinary expectations to showcase transformative results. This Gartner for Marketing & Communications eBook dives deeper into trends impacting CMOs in 2025 and highlights what their top priorities are in the year ahead. #GartnerMKTG #CMO #Marketing #Gartner

ICYMI, we recently launched our latest research report, Thought Leadership: A Brand-Building Manifesto ⏬   We discovered that a vision for the future of your industry is the #1 characteristic of a thought leading brand. Yet 2 in 3 business leaders think most B2B content simply provides commentary on established trends rather than driving new conversations. If brands are willing to be bold and brave, they can become the business that others look to – and follow.    Read the report below and find out:   What B2B audiences want to see brands do more of 👀 When – and how – brands should delve into political topics 🖐 How to balance data with opinion to build an argument ⚖ Big thanks to our brilliant contributors; Will Sturgeon, Teresha Aird, Barney O'Kelly, Tomas Ausra, Komal Thadani and Ben Melton. https://lnkd.in/eFggcP5k

To make a meaningful impact on the business, it’s vital to align your research projects with the priorities of the business. The SIVO, Inc. Insights Forum recently hosted insightful author of the book, “More than Just Interesting: How to Build an Insights Function for Impact” and former Ulta Beauty VP of Consumer Insights, Elizabeth Oates, who shared these questions to consider:   1 - How do my potential projects drive the priorities of the business? 2 - Which projects are going to drive future success for the business? 3 - Are there any projects that serve multiple business partners?   Tune into a lively on-demand conversation “Bridging The Gap: Translating Insights Into Meaningful Business Results" to hear from Elizabeth and other Insights experts, including Eliana Wahnon (General Mills, VP of Consumer & Market Insights) and Khary Y. Campbell, MBA (Comcast, VP of Consumer Research & Insights). Hosted by Natasha Weith, VP of Research at SIVO.   Learn from Insights leaders as they discuss: ●     The critical role Insights plays in shaping strategic business decisions ●     Strategies and tactics to ensure Insights are acted upon ●     How to navigate leadership that is reluctant to follow Insights’ guidance ●     How to build trust and credibility with senior leaders ●     The evolution of Insights roles in the future ●     How to make a bigger impact within your organization   Thank you to @Natasha Weith, VP of Research & Operations at @SIVO Inc. for hosting The SIVO Insights Forum!   Hear Elizabeth's 1-minute of advice: https://lnkd.in/gacA3NJW Listen to the full on-demand discussion: https://lnkd.in/gEeRkUpT Elizabeth's book is here: https://lnkd.in/guJ_3TZC   #ConsumerInsights #SIVOInsightsForum #InsightstoImpact #DrivingAction

Want your research to drive business success? Start by asking the right questions: 1️⃣ Does this project align with business priorities? 2️⃣ Will it drive future success? 3️⃣ Can it serve multiple stakeholders?   Hear Elizabeth's 1-minute of advice: https://lnkd.in/gacA3NJW Listen to the full on-demand discussion: https://lnkd.in/gEeRkUpT Elizabeth's book is here: https://lnkd.in/guJ_3TZC   #InsightstoImpact #ConsumerInsights #Leadership

The healthcare industry is always evolving, and the meeting buzzed with discussions on disruption and innovation. From health IT and consumerism to workforce, finance, and executive leadership, ABIG gathered valuable insights into the latest trends and challenges. Overall, Becker's Annual Meeting 2024 was an enlightening experience for ABIG. It provided a great platform for engaging conversations, networking with industry peers, and gaining insights into healthcare's latest trends and challenges. We're already looking forward to the next year's meeting! #HealthcareInnovation #BeckersAnnualMeeting #HealthTrends #IndustryInsights #Networking #HealthIT #Consumerism #WorkforceChallenges #FinancialTrends #ExecutiveLeadership

Gartner’s latest edition of the CMO Journal delves into key areas for CMOs to prioritize and uncovers emerging shifts in consumer attitudes vital for success in 2024. Stay ahead with the latest actionable CMO insights: gtnr.it/3JsxSSu #GartnerMKTG #CMO #Marketing.

I am delighted to announce the launch of my new brand and website for a new year: www.essential-edge.com!   Did you know that according to Kantar’s BranZ global market data, a company’s brand can contribute up to 30% of its overall business value — and in some cases, even 50%? With so many executives seeing marketing as a cost centre rather than a strategic value driver, my business passion is to help executives recognise and then realise the strategic value of marketing for their business. That’s why I am focused on helping senior executives gain that elusive edge in today’s competitive market by leveraging my proven strategic marketing knowledge and experience of helping high growth, investor-backed, PLC, and international companies across Europe and the US to realise their full potential and unlock significant shareholder value.   Want your business to achieve more? Get in touch or visit www.essential-edge.com   #EssentialEdge #StrategicMarketing #Growth #MarketingExcellence #BusinessGrowth #ShareholderValue #Leadership