SIVO, Inc.

Election Uncertainty Influences Consumer Spending and Business Decisions 🗳️ With the upcoming presidential election, many consumers and businesses are hitting pause on big spending and strategic decisions. According to the Federal Reserve’s latest Beige Book, both consumers and businesses are displaying caution until after the election, impacting sectors from retail to manufacturing: => Consumers are delaying major purchases, lowering spending overall, and decreasing demand for loans. => Businesses are holding off on hiring, investing, and new projects, preferring to wait for post-election clarity. At SIVO, Inc., we’re picking up on these trends as election-related uncertainty shapes consumer behavior. Understanding these factors helps us support clients in navigating today's complex and shifting consumer landscape. Let SIVO help you better understand the underlying motivations behind the buying behaviors of your consumers. Reach us at Contact@SIVOInsights.com #ConsumerInsights #MarketResearch #Election2024 #ConsumerBehavior #BusinessStrategy #SIVO

Through SIVO, Inc.'s "Modern Ways of Working" Mini Chat series, Natasha Weith spoke with strategic consumer insights leader, Anna Estlund, Senior Director of Insights and Strategy at Pernod Ricard about her the modern ways of working that she incorporates into her work and team. In this clip, Anna talk about the value of leveraging existing insights and her own knowledge to provide a "point of view" to her stakeholders within days, rather than immediately jumping into a new consumer research project. She finds that a 5-10 slides with existing insights and a POV, combined with a good conversation with her stakeholders, is often all that is needed to guide decisions and advance the business. Anna has also leveraged SIVO's On Demand Talent to synthesize existing data to develop a POV for her team! We think this is a brilliant use of SIVO's fractional insights professionals!! Special thanks to Anna for generously sharing her experience and knowledge with our peers across the Insights industry! To hear the entire interview with Anna, click here: https://lnkd.in/g3fPjTC5 Contact@SIVOInsights.com #ThoughtLeadership #ConsumerInsights #OnDemandTalent #FractionalStaffing #InsightsLeader #SIVOMiniChats

🚀AI is a game changer in the world of new product innovation and market research. At SIVO, Inc., we're experimenting and exploring how AI can streamline the innovation processes and generate breakthrough insights, while also recognizing the need for thoughtful, balanced adoption. ⚙️ AI Applications We're Excited About: - Trend Analysis: Quickly identify emerging market opportunities - Idea Generation: Overcome creative blocks with AI’s ideation capabilities - White Space Analysis: identifying new opportunities within the competitive landscape - Concept Validation: Using synthetic personas to simulate consumer feedback or A/B testing with micro-sites to streamline real-time concept validation ⚠️ Challenges to Consider: - Bias & Oversight: Human oversight is critical to avoid AI bias and hallucinations - Synthetic Data: Complement AI insights with traditional methods for more reliable results SIVO is actively experimenting with AI tools and exploring AI’s potential to transform how we can support your new product innovation needs. Check out our lastest blog below and reach out at Contact@SIVOInsights.com. Let's navigate the future together! #AI #Innovation #MarketResearch #ArtificialIntelligence #ConsumerInsights #AIApplications #FutureOfResearch #InnovationLeadership

Time to wrap up 2024 accomplishments and set your goals for 2025! As you wrap this year’s insights projects and budget, you may need resources to help get you across the finish line. At the same time, you are likely setting your sites on the strategic insights you want to deliver in 2025! Whether you are wanting to finish the year strong and kick-start your planning for the year ahead, SIVO, Inc. can help: 1) SIVO's On Demand Talent fractional insights professionals can boost your team’s capacity and capabilities now and in the coming year 2) Our expert Research team will be your trusted partners in planning and designing impactful market research that uncovers opportunities for future business growth Let’s work together to make 2025 your best year yet! 💪 #InsightsForImpact #2024WrapUp #2025InsightsPlanning #FractionalStaffing #OnDemandTalent #ConsumerInsights

🚀 Rapid Retail Reads: Fast, Actionable Insights for Retail & Restaurant Success! 🚀   At SIVO, Inc., we know how critical it is to react fast during the busiest shopping periods, like the holiday season. That’s why we’ve created Rapid Retail Reads—a research method that delivers insights when you need them most. By deploying teams of researchers across the nation, we help you reach your customers quickly and efficiently during those pivotal in-store moments. Imagine having the power to adjust your in-store promotions, marketing campaigns, and even menu items in real-time. With high-level reporting in just 24 hours, you'll be able to pivot your strategy swiftly, ensuring you stay ahead of the competition.   🌟 Rapid Retail Reads allow you to: -React quickly to shifting consumer preferences -Maximize sales opportunities with rapid in-store adjustments -Optimize promotions during critical sales periods Want the full picture? Combine Rapid Retail Reads with online shopper research for a complete view of omnichannel behavior—in-store and online. Ready to take control of your market strategy and get ahead this season? Discover the power of Rapid Retail Reads with SIVO, Inc.! 🌟   #MarketResearch #RetailInsights #QSRInsights #CustomerEngagement #SIVO

📽️ Helen Kurtz on SIVO’s On Denand Talent Solution 📽️   Big thank you to Helen Kurtz for sharing how SIVO, Inc. fractional insights talent offers concentrated expertise while elevating her team’s consumer insights game. We love being your trusted partner!   📧 Contact@SIVOInsights.com   #SIVOMiniChats #FractionalTalent #ConsumerInsights #ModernWaysofWorking

🎥 Client Spotlight: Helen Kurtz on SIVO, Inc.’s On Demand Talent Solution 🎥 We’re thrilled to feature Helen Kurtz in our latest "Modern Ways of Working" Mini Chats! Helen shares valuable insights on the power of SIVO’s On Demand Talent, highlighting the unique benefits of working with fractional talent. As Helen puts it: 💡 "Think about what you’re getting with this fractional talent. SIVO is the best at picking out the experts. They integrate seamlessly with my team and focus solely on doing the job—whether it’s playing in the background or stepping up to lead. It’s a lower lift for my team, and they bring a level of consumer insights excellence that’s hard to match." A huge thank you to Helen for sharing her perspective! We’re proud to be a trusted partner in delivering top-tier fractional insights talent that not only gets the job done but also elevates the teams they work with. 🙌 Interested? Reach us at Contact@SIVOInsights.com #SIVO #FractionalTalent #ConsumerInsights #OnDemandTalent #ThoughtLeadership #ClientSpotlight #ModernWaysofWorking

Want to Unlock the Secrets Behind Your Customers' Buying Decisions? 🛒 With inflation and shrinkflation hangovers reshaping buying behaviors, do you know who your customers are, what they buy, when they buy, where they make their purchases, and why they choose your product over others? These key insights are critical for making informed decisions every day. At SIVO, Inc., we are experts at designing actionable Attitude and Usage (A&U) studies — delivering foundational insights that help business teams truly understand their consumers. An A&U study doesn't just provide a snapshot; it builds a foundation of knowledge that your teams can leverage for years. From identifying growth opportunities to refining your marketing strategies, the insights we gather will help you stay competitive with informed, consumer-first decisions. If you're ready to dig deeper into what drives your consumers' behavior, let’s connect! Contact@SIVOInsights.com #MarketResearch #ConsumerInsights #BusinessStrategy #AttitudeAndUsage #FoundationalResearch

🎤 Are you ready to take your DIY qualitative research to the next level? 🎤 At SIVO, Inc., we know that conducting consumer interviews is both an art and a science. That’s why we’re excited to introduce our "SIVO Moderator Training Bootcamp" designed to help teams sharpen their interviewing skills, allowing you to identify consumer insights that will drive business decisions. 🔍 What’s in the SIVO Bootcamp? 1️⃣ We cover the essentials—structuring interviews, asking the right questions, and avoiding common pitfalls, like bias and leading questions. 2️⃣ Practice makes perfect! Through mock interviews, your team will gain real-time experience in a supportive, low-risk environment. 3️⃣ Small-group sessions and 1:1 coaching with our expert moderating trainers to dive deeper into your unique needs. Whether it’s principles and tips, or coaching on mock interviews, we’re here to guide you every step of the way. 💡 Why join? Increased comfort: Practice moderating skills in a hands-on, engaging way. Better Insights: Improved interviewing leads to deeper, more relevant insights. 📅 Details: * 1-2 hour initial session with follow-up coaching, as needed * Small group, 1:1, or paired up with a colleague * Virtual or in-person - your choice! Let’s elevate your interviewing game and help you get the most out of your DIY research platforms! Reach out at Contact@SIVOInsights.com #ModerationMastery #InterviewTraining #QualResearch #DIYResearch #ConsumerInsights

SIVO, Inc. wishes a very Happy Work Anniversary to Natasha Weith, Meaghan Bradley and Samantha Stephenson, MBA! Natasha is Vice President of Research, leading SIVO's Research Solutions and Operations team to help clients achieve their objectives while maximizing operational excellence and efficiency. Meaghan is a Director of Research & Business Development, Client Services, working diligently to provide an amazing experience to her clients. Sam, is a Project Director, focused on managing SIVO's research projects with executional excellence. Please join us in celebrating these amazing women on their work anniversaries! #team #recognition #bettertogether #dowhatyoulovewithpeopleyoulove