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The reason your loosing £1000's Off Ad spend on your creatives Are you leaving money on the table by not split testing your Ad creatives? Below I show the easiest way to do this! A/B testing is your secret weapon to skyrocket your advertising performance. Let data guide your decisions and watch your results soar! Key Takeaways: 🎯 Ad Effectiveness: Different variants yield different results. Test multiple creatives to pinpoint the winner. 💰 Cost Optimization: Not all ads are created equal. Discover which creatives drive conversions more efficiently. 📊 Engagement Insights: Dive deep into audience behaviour with detailed video engagement metrics. Why Split Testing is Non-Negotiable: 💡 Boost ROI: Invest your budget in what truly works for maximum returns. 🔍 Audience Understanding: Get inside your audience's head and tailor your messaging for impact. 🚀 Stay Ahead: Evolve with the industry by constantly refining your strategy through testing. Easiest Way to do this: Build your ad campaign as normal, then once you reach the creative level, simply upload multiple creatives instead of 1 inside of your ad group. Due to AI, it will split your budget effectively between all the creatives and then once they have all been tested by the advertising accounts AI, it will only begin to feed more budget into the one performing well But again, don't just rely on this. Creative A might get 50 conversions and creative B only 20, but Creative A may only actually have 5 converting clients whilst Creative B can have 10, Remember to do manual checking! 👇 Check out the results from our latest campaign #DigitalMarketing #SplitTesting #ABTesting #MarketingStrategy #DataDriven

Kelly MacLean raises some important points about the current state of digital advertising. Marketers are navigating a rapidly changing landscape, and it’s essential to rethink approaches and tools. The fragmentation of consumer attention means we need smarter DSPs that can adapt and optimize campaigns across various channels. Embracing AI to automate low-value tasks allows us to focus on what really matters—understanding our audiences and crafting relevant strategies. #DigitalAdvertising #MarketingStrategy #AI

Exciting Updates from Google Marketing Live 2024 Yesterday’s Google Marketing Live was packed with significant product announcements that will revolutionize how we connect with customers and drive growth. Here are some key highlights: - Profit-Driven Optimization New profit goals in Performance Max and Standard Shopping campaigns will help businesses prioritize the most profitable transactions. - AI—Powered Search Ads will now be integrated into AI overviews on Search, providing new opportunities to engage with potential customers during their exploration phase. - Personalized Recommendations AI-powered recommendations in search ads will offer tailored suggestions to customers early in their journey, creating interactive experiences. - Loyalty and New Customer Promotions Performance Max will support tailored bidding and promotions for both loyal and new customers, maximizing sales impact. - Lookalike Segments for Demand Gen Improved Lookalike segments will help businesses find new audiences similar to their existing customers, with lower thresholds and more audience insights. - Visual Brand Profiles Brands can now showcase their images, videos, and promotions directly on Google Search, enhancing visibility and engagement with shoppers. Stay tuned for more detailed updates soon. #PPC #GoogleUpdate #AI #Advertising #MarketingInnovation #DigitalMarketing

Attention digital marketers! Google Ads has just rolled out exciting new features and controls for AI-powered campaigns, and you won't want to miss out! ✨ Boost your Search campaigns with Gemini models: These models, now available in more languages, help you build high-performing Search campaigns using generative AI. ✨Unleash your creativity with generative AI: Google Ads is expanding AI-powered image editing to Search, Demand Gen, App, and Display campaigns. Plus, asset generation is now available in six new languages. ✨Maintain control while scaling your assets: New features allow you to guide AI image generation with reference images and define brand guidelines for consistent visuals. ✨Unlock deeper insights with Performance Max: New reporting features provide a clearer path to excellent Ad Strength and offer a streamlined view of campaign performance. ✨Experience flexible media management: Enjoy new controls in AI-powered campaigns, including campaign-level negative keywords in Performance Max and omnichannel bidding in Demand Gen campaigns. Learn more about these game-changing updates and start maximizing your ROI with Google Ads today!

You probably keep hearing a lot about AI and how it can help in many ways. That's for good reason. Google has released a deep dive on all the ways AI can help your Google Ads performance and creation. It's now easier than ever to tailor your ads to attract your audience to take desired actions on your advertising efforts. Check out this support article to learn more: https://hubs.la/Q02hMmqJ0 #AIsupport #GoogleAdsSupport #MarketingTips #GoogleAds

Imagine delivering hyper-personalized experiences to each customer, optimizing your media buys with unparalleled precision, and responding to market shifts in real-time. Our Director of Advertising at Softonic, Xi Li, states that this is what Generative AI is doing—and that's why it's revolutionizing digital advertising. In this article published at AdMonsters, he shares his firsthand insights and practical tips for businesses ready to embrace Generative AI. Read more to discover how #GenAI can reshape the way businesses connect with audiences and drive remarkable growth. #Softonic #GenerativeAI #DigitalAdvertising #AdTech

Google has just upped the game for marketers, they have designed new AI tools 🚀 to supercharge your Performance Max Campaigns. Imagine having the power to drive better results 📈 with less manual effort—automated insights, smarter targeting, and optimized ad spend are now within your grasp! Google Ad has released new Gen AI tools and new reporting to enhance your Performance Max Campaigns. What are those New tools 📍 ? 📌 Asset-level conversion reporting: This tool enables advertisers to access conversion metrics for individual assets within Performance Max campaigns. With the help of this tool, you can identify which assets are performing and based on the insights you can adjust your strategy. 📌 YouTube video placement reporting: This exclusive feature helps the advertisers to see where their video ads feature on YouTube. 📌 Third-party verification: Google has enabled third-party brand safety measurement options on YouTube and display ads. With this third-party verification tool, advertisers can verify whether their ads are shown in brand-suitable environments. 📌AI-powered image editing: This tool enhances your creative process. It includes new features such as object removal, addition, and replacement within images. 📌Expanded asset generation: Now this feature is also available for App and Display campaigns where it was earlier limited to Performance Max Campaigns. Whether you're aiming to boost conversions or optimize ad spend, these tools are set to revolutionize how we approach campaign management. If you are confused about how to get used to these tools, no worries Google plans to host a webinar on October 1st to give you a glance 🔎 at these tools. #googleads #performancemax #ai #genai #aitools

You probably keep hearing a lot about AI and how it can help in many ways. That's for good reason. Google has released a deep dive on all the ways AI can help your Google Ads performance and creation. It's now easier than ever to tailor your ads to attract your audience to take desired actions on your advertising efforts. Check out this support article to learn more: https://hubs.la/Q02hMy3C0 #AIsupport #GoogleAdsSupport #MarketingTips #GoogleAds

In this new article — New Year, New Challenges: Here Are Some The Ad Industry Faces, Mark D. Walker, CEO of Direct Digital Holdings, shares his perspective with MediaPost on #AI and the future of advertising. In the realm of #mediabuying, AI is a game-changer. “Over the next year, programmatic advertising platforms will be able to narrow in on the most relevant audiences, enhancing ad placement and campaign performance," Mark says. “However, I caution the industry to be mindful that while taking advantage of these advancements that they also remain focused on the potential biases in the algorithms." 2024 promises a transformative journey, and we're excited to navigate it with our partners and clients at our brands Huddled Masses, Colossus SSP and Orange142. Read more here: https://hubs.ly/Q02fhzvX0 #AdvertisingRevolution #AIInnovation #DigitalTransformation #PrivacyFirst #Marketing2024 #DigitalMedia

This article explains how advertising is evolving, focusing on trends like digital advertising, consumer behavior changes, data-driven strategies, and how AI and AR are changing advertising. In addition, it highlights the need for advertisers to keep up with these changes. This article made me realize the need for advertisers to adapt as social media platforms continue to attract more users. https://lnkd.in/d67uhenY