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Generative AI is having an impact on your organic traffic. And that impact is only going to grow. 😰 What's a healthcare marketer to do? Simple: Shift your SEO strategy ever-so-slightly to boost your visibility in generative search engines. 1. Incorporate images and videos (and make sure your metadata is 👌). 2. Cover info thoroughly, but use web writing best practices to make it quotable: ▶ Short sentences ▶ Chunking ▶ Bulleted lists 3. Spell out and answer follow-up questions your audience may have. AI is changing so fast that we just updated this article from May 2024 to give you the latest insights. Check it out for more tips: https://lnkd.in/gqVxdt2V cc: Ann Key #healthcare #contentmarketing #SEO #GEO #AIsearch

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