Ahmed Nasr 🧠’s Post

AMI's Core Marketing Competencies form the foundation of marketing excellence, applicable across all roles, sectors, and organizations. Let's shine a spotlight on the critical aspect of strategy within these competencies: Strategy Mastery: A Core Competency Spotlight Master the art of strategy within the marketing landscape with AMI's Core Competency in Strategy. This competency encompasses: 💡 Key Highlights: Strategic Influence: Inform corporate strategy from a marketing perspective, leveraging insights to drive business success and brand growth. Plan Execution: Translate corporate strategy into actionable marketing plans that align with business goals, effectively building brands and enhancing organizational performance. 🚀 Ready to Redefine Your Marketing Strategy? Explore the nuances of our Core Competency in Strategy and position yourself as a strategic leader within your organization. Harness the power of strategic marketing with AMI's expertise! https://lnkd.in/gqhRGAM7 #AMIMarketing #StrategyMastery #AMIMarketersCompetencyFramework #CareerDevelopment

Just about every marketing conversation I go into involves some mention of thought leadership. There's a lot of confusion out there around what it is, ow to create it, and how to make it rank for search. So I'm here to address all of that... And if you're wondering why as a brand messaging strategist I'm talking about thought leadership--the answer is simple. Part of what I do is help mine and find your message. And part is helping you share your message. Thought leadership ties right into that. So let's dive in.

Common misconception killing agencies: “We’re not trying to grow so we don’t need to market” This is the worst thing you can do. Marketing ≠ Growing Even if you’re not trying to grow, you should still be marketing. But what’s the strategy? For agencies, in 2024… It’s Thought Leadership. Positioning yourself as the Go-To leader for your particular solution… And then using that attention to book meetings and sign clients. Sound easy? It’s not really… But I want to show you how we do it. Join us at our new webinar, The Thought Leader Funnel → https://lnkd.in/eh_iF68J See you there, ODL

In marketing, a thought leader is more than an expert; they're the guiding force shaping industry narratives. Thought leaders inspire trust, share insights, and set trends. Become a thought leader in marketing to not just follow trends, but to create them. #Marketing #thoughtleadership

Today, we'll dive into thought leadership and branding. Although many people might confuse them, they aren't the same. 🙅♂️ As a thought leader, you aim to establish yourself as an industry expert, the go-to person to answer questions. You can become a thought leader at a personal or company level, building your reputation through content creation. 👨💻 On the other hand, branding involves setting your unique position in the field. #branding #thoughtleader #marketing

One week to go for our Masterclass on Integrating Brand Strategy with Board Dynamics Date: March 27th | Time: 09:00 - 12:00 In today's competitive landscape, aligning brand and marketing with boardroom strategies isn't just wise—it's essential for securing your organization's future. Join us for an exclusive masterclass, presented in partnership with Sirdar, the leading authority on board dynamics. 🎯 What You'll Gain: Practical strategies for sustainable growth and enhanced engagement. Insights to give your organization a competitive edge. Actionable steps to integrate brand and marketing seamlessly into your board's agenda. 💼 Presented By: Tim Holmes - Chairman - Mentor - Governance Educator Holmes of Sirdar, alongside seasoned marketing experts Este Pretorius, Alicja Radwanska and Shannon Mackey 💡 Key Topics Include: Board Strategy Simplified: Practical insights on integrating brand and marketing into board discussions. Leadership Metrics: Essential metrics for strategic decision-making. Crafting Compelling Communication: Strategies to enhance ROI and market standing. 💥 Why Attend: This isn't just another event; it's a strategic pivot designed to empower CEOs and business leaders with actionable insights for immediate impact. Investment: $149 — Secure your organization's competitive edge today. https://lnkd.in/dAh_Gk9b #marketing #masterclass #strategy #boardroom #boardofdirectors

Thought leadership is one of the most powerful tools in marketing, yet only a fraction of marketers truly embrace it. If you want to stand out and make an impact, it’s time to lead the conversation. 𝑊ℎ𝑦 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝? It’s a strategic way to position yourself as an expert in your field. Thought leadership allows you to share your unique insights, establish your voice, and build trust within your audience. It’s a simple, but effective method to set yourself apart and influence others in your industry. 𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑡ℎ𝑜𝑢𝑔ℎ𝑡 𝑙𝑒𝑎𝑑𝑒𝑟𝑠ℎ𝑖𝑝 𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔: 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Share your knowledge. Let your audience know what you excel in. 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Establish your voice. Demonstrate why people should listen to you. 𝐓𝐫𝐮𝐬𝐭: Build credibility. Showcase how you can help others succeed. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: Shape opinions. Lead the conversation and create a lasting impact. By consistently educating your audience and providing valuable insights, you don’t just build authority—you build relationships, trust, and influence. As Seth Godin puts it, "People do not buy goods and services. They buy relations, stories, and magic." #ThoughtLeadership #MarketingStrategy #InfluenceBuilding #Expertise #Trust #Authority #Leadership #MarketingTips

Create a steady drumbeat of sharp content to show the market you know your stuff. But great thought leadership goes beyond just what you say. How are you saying it? While most CEOs aren’t — and probably shouldn’t be —a hot-take machine, having bold opinions when it makes sense to do so can establish a brighter spotlight. Look Left’s Liesse Jayalath offers more brand messaging strategies in this blog. https://buff.ly/3IYaYSI

Why should sales and marketing executives care whether employees share thought leadership content? It prompts customers to reassess their challenges and drives interest in products and services. Recent studies show that most decision-makers and C-level executives spend more than an hour weekly reading thought leadership content. 73% trust it more than marketing materials, and 75% have researched new products or services because of it. Are you leveraging thought leadership to its full potential? #ReadyForSocial #SocialSelling #ThoughtLeadership #Marketing #Sales

"Purpose is dead. Long live purpose!" Two or so weeks ago, I had a thought-provoking conversation with Ken Beaulieu, head of the Association of National Advertisers' Center for Brand Purpose, about whether marketers are truly moving on from purpose or if it's simply evolving into something more profound. Ken shared research he conducted this past Spring with Internationalist Insights and was curious to learn my take on what it said about the evolving role of purpose in today's complex landscape. Some key topline insights I shared with Ken include: 🔍 Purpose: Evolving, Not Fading Despite sentiment among some marketers that purpose is "one and done," the ANA-Internationalist research reveals that purpose is very much alive and evolving. While 85% of marketers acknowledge that insubstantial purpose can harm a company, a strong brand purpose remains a “North Star” for organizational alignment and impact. 🔗 Beyond Marketing: A Holistic Commitment Purpose is maturing into what it is meant to be: much more than a marketing strategy. It's a company-wide effort transcending PR tactics, one that requires the commitment of the entire organization, from the C-suite to front-line employees to ensure it is embedded into brand DNA and business operations. 💡 Five Guidelines for Embracing Purpose: 1. Align Purpose with Organizational Goals: Purpose is most effective as a driver of decision-making and operations, not a stand-alone initiative or after-thought. 2. Communicate Authentically: Sincere messaging, backed by tangible actions, is crucial for resonating with all material stakeholders. Empower Stakeholders as Advocates: Engaged communities amplify brand reach and grow impact. 3. Cultivate an Ethical Supply Chain Across Sectors: Partnering with nonprofits and maintaining responsible practices enhance the honesty of purpose. 4. Embrace Continuous Improvement: Purpose is an ongoing tool for risk management and innovation. When activated effectively, purpose serves as a strategic compass for modern brands, guiding them to navigate today's shifting social landscape more fluidly. Embedding purpose in a brand’s DNA and business operations cultivates genuine engagement, enhances social impact, and drives profitable growth. For more in-depth insights, read my full article on the ANA's Industry Insights blog. (https://lnkd.in/eX7uGgcR) What do you think about purpose in today's landscape? Is it one and done or is its role evolving? Share your thoughts in the comments below! #Purpose #MarketingStrategy #Growth #Performance #CorporateResponsibility #SustainableBusiness #SocialImpact #BrandCitizenship #DoGood