Ahmed Patanwala’s Post

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Product Leader @ BookMyShow | Driving Retention, Loyalty & Checkout | Owning Product Growth via DAU, Conversion & CLTV

Spotify Wrapped is here—the annual tradition of discovering you spent 10,000 minutes listening to music, and somehow your most played song is still that “guilty pleasure” you’d rather not admit to anyone. Wrapped is a product experience that focuses on making “you” the star. It’s not about Spotify’s algorithms or tech—it’s about your moods, your moments, and your music. Whether it’s the heartbreak anthem you looped for weeks or the ‘lofi beats’ that got you through work chaos, Wrapped celebrates the journey you’ve had. It’s not, “Look what we did,” but, “Look what you accomplished.” That shift—from tech-centric to user-centric—is what makes it so memorable. The takeaway? Exceptional products don’t just serve a purpose—they build a connection, leaving users feeling seen, valued, and even a little proud. #SpotifyWrapped #ProductManagement #UserDelight #Storytelling

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