Association for Roll-to-Roll Converters’ Post

Don't spend another $ on advertising or create more content to promote your event... It seems that business and personal development events are in full swing. However, they all seem a bit mediocre if I'm honest. The sales pages are a bit bland, despite the claims that it's 'the best event' in X niche. And don't get me started on the simple checkouts or Eventbrite pages that don't have any information about the event itself. Even the ones with decent speakers don't make me want to get out my diary and see if I can go. That's not the response you want from an event sales page, is it? You want to create curiosity, excitement and a desire to attend... which ultimately leads to a purchase. Below I break down the focus areas of the event pages I have created in the past that have been super effective at selling tickets. P.S. I'm currently looking to help two info-based businesses who want to increase their funnel conversions and take their brand trust to the next level.

How can speakers make your event a success? Speakers can be some of your best marketers. Because….. They've elevated industry profiles. And they’re educators, experts and deliverers of insights. So they’ve got a crucial and specific role in your Community Marketing campaigns. BUT they need your help. MAKE SELF-PROMOTION EASY. To encourage speakers to promote their talk at your event: - Tell them about the positive impact it’ll have on their own session attendance*. - Create personalised shareable marketing assets and make sure the speaker has access at a time that makes sense to THEM. Want them to promote earlier than a week or two out from the event? You’re going to need to give them a reason and some added value. I’d think about running pre-event (online) tasters and teasers with your speakers and attendees in the run-up. This is a great way to create anticipation and excitement about the upcoming event. Word-of-mouth is one of the most powerful drivers of event sign-ups**. People trust people they know and look up to. What else are you doing with your speakers? #eventprofs #eventmarketing #communitymarketing #B2Bmarketing #events * vs relying on the event’s website or marketing.  ** A community marketing platform can help you scale.

Here's how my latest big bet campaign works - the Event Marketers Survival Kit! 50 event leaders are going to get this kit. When it arrives, it'll be locked with just an event badge on the outside with a QR code on it. To unlock it, they scan the QR code to watch a video from me and take the next step - book time for a personalized walkthrough of the Zuddl platform. During the meeting we'll provide them with the code to unlock the box! What's inside? Things that any event marketer would love to have to help them during an event. And no, I'm not holding anyone hostage - if they prefer not to meet with us I will still give them the code because who needs a huge useless box sitting around their house :). I got inspired by a campaign a saw my buddy 🎁 Katie Penner run and so I partnered with Sendoso (Thanks Ebone (Ebony) Q.!) to custom build this entire kit and campaign. It took 4 months! These start sending this week and I'm so excited to see the reactions. 

12 lessons learnt after launching a $3,007, 683.18 financial education online event campaign 1. Conceptualization is king, it's the difference between a 7-figure event or one that bombs 2. Differentiation of your event starts in the delivery of your event messaging. You can have similar topics to competitors, but come up with new ways to deliver your message to the market. 3. Post-event follow-up with attendees using methods such as emails, special offers, and additional content led to 30-60% of additional revenue 4. Concentrate your overall event messaging on one main specific topic that would give the biggest benefit to your target audience. 5. Engagement begins after registration. The challenge is making sure registered people actually show up. Boost attendance by sending reminders, teasers, and engaging pre-event content. 6. Follow up with attendees 7-10 days after the event. Use this time to share event recordings, additional resources, destroy remaining objections or a summary of key points leading them towards your offer. 7. Offer irresistible deals that attendees can't find anywhere else, like special pricing can really boost offer take up rates. 8. Surprise your audience with a one-day encore event 3-4 days after the main event. This can pull in those who missed the original and boost your overall sales. 9. Stick to the rule of one by tailoring your communications to one target audience with one specific message. If your event caters to multiple audiences, make sure each group gets a customized message. Registration & show-up rates will go up the more specialized your messaging is. 10. Find the right balance between providing value and driving sales. Too much value can overwhelm attendees and lessen the urgency to buy. 11. Boost your event's attendance by featuring speakers with strong personal brand. A well-known speaker can dramatically increase attendance, we saw an extra 2,000 to 3,000 attendees from 1 speaker with a strong personal brand. 12. Set deadlines for your offers to create urgency. Sales typically spike in the last three days of your event before cart closes. Hope this helps. Cheers! #financialeducation #fintech #financialservices #directmarketing #conversionmarketing #onlineevents

🙌Looking to host an event? We've got you covered! Please join us tomorrow, Tuesday, February 20th, at 4 pm EST. With Ryan Clarke, Venuestack, and Jeff Giorgi. ✅Catering to the needs of event businesses by simplifying registration processes and offering all-in-one marketing solutions and providing conversion optimization tools. 🤞We look forward to seeing you! Registration link in comments below. #networking #erudites #networkingevents

Seems like most home pages are geared towards people already familiar with the event. So they don’t need convincing. They’re just there to register. All they need is the name of the event, dates and venue, possibly the speaker agenda, and a “register” CTA, right? And I’m told that repeat attendees are most often directed through a welcoming landing page anyway. I assume that's a hidden link included in your “registration is now open” emails, right? 👀 (Though what about repeat attendees who go to your website via search, like I do? 🤔 I digress….) But what if you’ve NEVER been to the event before? Most sites give you nothing but the basics plus a message like: “The leading event for the XXXX industry”, or “Expand your network and learn about the latest trends”, or “The biggest”, “The best” etc. etc. It’s all a little bit snoozefest….. 😴 But seriously, WHAT about your prospective attendees? How does your home page help them learn more about the essence of the event? Does it give them confidence about what they’ll get out of attending? What would YOU want to know? Before registering, I’d want to know more about: - The experience I’ll have.  - What I’ll learn. - Who I’ll meet. - How it all works. - How much it costs. - What I should expect to get out of it and confidence that I'll get it (for the time/money investment). I don’t know who those home pages are for, but I’m fairly confident that they’re not that useful for prospective attendees. IMO… I think most event evaluation is done well away from the website. And that event sites are providing basic info fairly well* but do a poor job of convincing newbies to register. Is that their purpose? #eventprofs #event #eventmarketing #B2Bmarketing #exhibitions * Excludes those that don't mention price, but reveal it just before or during registration like some kind of crap surprise.

Snöball is at Shepard 's SandboxLIVE 2024! We're thrilled to be part of this exclusive event showcasing our Peer-to-peer marketing solution to support Shepard clients' growth goals. 👋🏼 Make sure you stop by stop by and say hello to Brudis, who's ready to chat about all things peer-to-peer marketing. 📊 Get your hands on the First-ever P2P Event Marketing Report. Key Takeaways: P2P marketing is a cost-efficient conversion machine. 32% of social shares and posts translate into confirmed registrations, meaning an average of 7% of your event attendees come directly from P2P efforts. ↗ Recruiting Advocates: Getting people to champion your event is key. The average open rate for emails inviting event stakeholders (attendees, speakers, exhibitors) to participate in P2P campaigns is a solid 51%. ↗ Boosting Exposure: Speakers and exhibitors are event rockstars! Each post they share about your event generates an average of 10 new potential attendees – that's an 11:1 return on investment! ↗ Top Channels: When it comes to sharing, direct messages and chats take the lead at 37%, followed by LinkedIn at 28%. See you at #SandboxLIVE 2024! #EventProfs #P2PMarketing #eventmarketing

Are you looking to get more visibility to your website, event, etc. then I’ll build you a funnel within the next 48 hrs Dm me the word Funnell this deal is only for the first 4 ppl to sign up today. You already know what a funnel is you’ve seen them all over and clicked in them, so what do you think your ideal clients will do.

All marketing activities lead to it... And it plays a HUGE role in your event conversions I’m talking your event landing page, which is your opening AND closing act, your deal-maker, and most critical stage of getting visitors to cross the line and register for your upcoming event. Here are some of the most essential elements that would make or break an event landing page. Anything else you can add?? #eventprofs #eventmarketing #p2pmarketing #digitalmarketing

📱Your vendor booth called - it needs an update 🪄 We are smack dab in the middle of showcase season: EXPOs and golf tournaments and community days where you will happily spend a day out of the office sitting at a table for your business. 😎🌞 having a vendor table is more than just a branded tablecloth and a bowl of candy 🍬🍬🍬 This is a huge opportunity for you to connect with your customers! You can capture new leads, you can promote your business, you can advertise events and specials. This is marketing, so how much thought are you putting into this? I would love to help you create a booth that will generate leads and market your business effectively. 🙌🏻 Let’s make the most of the four, six, eight hours you are spending at your booth! I’ll help you set up your display,✅ pick swag that ties to your business 🆓 and train you on attracting and talking to attendees 🗣️ Lets set something up once you sign up to sponsor a hole or be a vendor at the next event. 📧 Paula@princesspaulaconsulting.com 📱 952-412-3342