Aisha Hughes’ Post

An Intersection of Passion and Profession, on the blog today. My top five tips on planning an experiential marketing event. #marketing #branding #experientialevents https://lnkd.in/gTXQv9KU

Are you planning for some fun summer brand activations? If so, it's important to define your event goals. What are you hoping to accomplish with this event? Do you want to build brand awareness? (remember to keep an open mind as this can be tricky to measure precisely) Do you want to build your email list or get subscribers to your service? Sell products? Create a PR stunt to generate some buzz? Connect with other local businesses? Regardless of what your event will look like, you need to plan with intention so you can reach your end goals. Check out our blog for 7 more tips for planning summer brand events! https://bit.ly/3xA8JTl #SummerMarketing #Strategy

“Event and experiential marketing can’t live in a vacuum.” For the marketers out there still finalizing their event plans for the year (*cough* us *cough*), Katherine Tooley's words are an important reminder. Events need to align with larger marketing and business objectives to drive real value. When going through your planning, remember to ask yourself: “How will this event impact my company's goals?” #eventplanning #eventmarketing #marketing

How do you measure the value of a direct engagement? Check out our latest blog to learn how IRL brand engagements can help your business drive sales and improve brand loyalty. https://lnkd.in/gn3WbP3S

Andrew Howlett, The Digital Slice guest this week, believes experiential marketing has moved beyond travel and into all aspects of our lives. Business owners who embrace that will stand out—professional service providers included. What can you do to enhance your clients' experience as they work with you? https://lnkd.in/g2u5cm5z

Andrew Howlett, The Digital Slice guest this week, believes experiential marketing has moved beyond travel and into all aspects of our lives. Business owners who embrace that will stand out—professional service providers included. What can you do to enhance your clients' experience as they work with you? https://lnkd.in/g2u5cm5z

From Launches to Legacies: How Events Contribute to Long-Term Brand Building Brand building is the process of transforming your brand from a 2D concept into a 3D, living and breathing experience that your audience can hook into. But how can brands use strategic events to bring this all-important extra dimension to their marketing strategies? 🤔 In this blog, we explore the three core pillars of creating long-term brand awareness that you can incorporate into your event planning process. 👉 https://bit.ly/3Nz2O5f #BrandBuilding #FirstEventUK #EventAgency #StrategicEvents #EventProfs 

Andrew Howlett, The Digital Slice guest this week, believes experiential marketing has moved beyond travel and into all aspects of our lives. Business owners who embrace that will stand out—professional service providers included. What can you do to enhance your clients' experience as they work with you? https://lnkd.in/gzMWJMNX

Looking to create impactful events that drive results? 💼 Our latest guide dives into: ✔️ Building an event marketing strategy ✔️ Increasing engagement and brand visibility ✔️ Measuring success with key metrics Don’t miss these expert insights to take your event game to the next level! 🚀 🔗 Read more here https://lnkd.in/dytYHTcN