Ajinomoto Co., Inc.’s Post

Coffeehock, a heritage local brand since 1997, faced one worry: how to stay relevant in today's specialty coffee scene? Cases like this call for a brand revival. First things first – bridge the internal gaps. At the time, Coffeehock was transitioning from first to second-generation leadership. ABrandADay carried out a Brand Audit to pin down what needed to stay, and which parts could use a refresh. We set the stage, aligning Coffeehock's goals for local appeal and global expansion. By refreshing the logo to a new sleek modern look, we pay homage to the tradition and pave way for the next generations. A tweak of colour; omitting the Chinese characters, and the Halal-certified brand is now ready to enter the Muslim market. In Uncle Hock’s words: “HDB is my market, bungalow is my bonus.” Their purpose was clear: to serve affordable, quality everyday coffee for the masses. But in the era of the Third Wave coffee movement, consumers are drawn to brands that can pull off personalisation. It’s akin to shooting arrows blindfolded – you land none when you aim for everyone. The solution? Identify and classify Coffeehock’s products. Label them according to a pillar of interest: The Heartland Kopi, The Tea Culture, Flavours of the World. The outcome? A fresh direction represented by a new tagline, "Sips of Goodness". Also, a visual emblem to celebrate Coffeehock's Singaporean heritage – anchoring them as pioneers. SG.OG, Singapore Original. Deter copycats. Distinguish themselves against the confusion in the market. This brand refresh solidified Coffeehock's commitment to quality and community. That’s not all. To target new age coffee drinkers with a love for the planet, Coffeehock introduced its Oat Milk White Coffee – its first dairy-free delight. Under The Third Wave pillar. A solid step towards a sustainable narrative that landed them on Jetstar. With vibrant packaging and a nod to tradition, it marks Coffeehock's leap into the future while staying true to its roots. Have more Sips of Goodness: https://lnkd.in/g3iKSAJq Coffeehock Singapore ABrandADay (ABAD) #rebranding #esgstrategy #EDG #brandpositioning #secondgeneration

The article discusses the upcoming debut of Taiwan's fruit-tea brand, Go Ba! (果霸茶), in Singapore, it highlights Go Ba! 's unique offerings, such as real fruit-infused teas. #goba! #newstoreopening #gobasingapore

Read Quantum's latest article by Rayhan Wildan Ramadhani where he looks at Indonesia's evolving taste palate and explores how innovation and tradition are key for brands to successfully navigate this vibrant food culture. #bravenewthinking #innovation

🥃 Spirited Revolution: China Embraces Premium Western Spirits 🍸 The spirit of change is upon us! China's traditional #baijiu landscape is being complemented by an intriguing wave of premium Western spirits. 🌏 The high-octane cultural essence of baijiu is evolving to meet the tastes of a younger, more international Chinese consumer. With millennials tipping the scales, brandy and whisky are savoring a moment in the spotlight, welcomed for their sophisticated European narratives. 🥃✨ Brands like Hennessy and Johnnie Walker are blending experience with heritage, crafting bespoke interactions that resonate deeply with the market's burgeoning desires. From culinary collaborations to sanctuary-like Johnnie Walker Houses, these brands showcase how to connect and captivate. Meanwhile, spirits such as Pernod Ricard and Diageo are rooting themselves in Chinese terroir, distilling trust and familiarity within each local-infused sip. 🇨🇳 And let's not forget Kweichow Moutai's trailblazing ventures! From baijiu ice cream to Moutai Lattes, they show innovation can brew mass intrigue while preserving luxury ethos, even with an unexpected pivot. 💡 A Takeaway for #SpiritsBrands: To truly connect with Chinese consumers, create experiences that are as immersive as they are exclusive. Elevate your brand by embodying both heritage and modernity, while seducing the senses with local flair. Discover the full picture of premium spirits winning in China and uncap strategies to infuse your brand with success – your audience is waiting! #ChinaMarket #AlcoholBranding #PremiumSpirits #MarketingStrategy #ConsumerInsights #Branding #Innovation https://buff.ly/47WFtSO

Revived in 2019 by Singapore-based V3 Gourmet, Marrakech-rooted Bacha Coffee opened its first overseas location in Singapore in 2019. Its Asian expansion has since been swift, with new destinations such as Hong Kong, Kuala Lumpur, and Taipei. By the end of 2024, Bacha Coffee envisions a network of 50 touch points including in Tokyo, Seoul, Jakarta, and Dubai. Asian consumers are driving heightened demand for premium F&B in 2023, sales for specialty coffee and tea shops in Southeast Asia accounted for USD4.4 billion, set to grow further by an 8 percent CAGR between 2023 and 2028, according to Euromonitor. Retail in Asia speaks with V3 Gourmet co-founder Maranda Barnes on the brand's future in Asia. FULL ARTICLE: https://lnkd.in/gd5EVihZ #retailinasia #retailnews #ecommerce #Malaysia #consumertrends

Whilst Chinese consumer demand for healthier drink options has created a gap in the market for non-alcoholic bar experiences, brands like Chagee and Tea’stone’s experience-first approach taps into a growing focus on and revitalisation of the social aspects of tea-drinking culture in China. Chagee has recently brought an experience-led ‘tea bar’ to the market, reinventing the traditional tea house culture into a wholly modern new form of space. In addition to incorporating tea recipes to boost physical health, Chagee identified the need to craft a space for young tea drinkers to feel a mental connection.  Other innovators include Tea’stone, whose use of cultural aesthetics and plant-based offerings cater to a young, sophisticated demographic that seeks not just a beverage but an entire experiential journey. The tea- drinking brand founded in 2018 in Shenzhen has nine stores across four major cities, and is renowned for their ‘guochao’ aesthetic, where Chinese culture permeates every aspect, from store design to product names to the very containers that hold the drinks. Learn more about emerging trends China’s emerging tea market in our thought piece here: https://lnkd.in/eCKXJ5xm #teainnovation #sugarfree #chinainsights #chinaconsumer #genz #chinamarket

Whenever I have Singaporean visitors, I always request kueh and pandan chiffon cake from Bengawan Solo. This got me thinking about how our consumption experiences of food and beverages go beyond sensory elements. In this piece I explore three cultural codes that underpin how Asian consumers experience food and the implications for innovation. 1. Heirloom recipes such as kueh and putu piring as a tool for cultural preservation.  2. Role of food and beverages in moments of gesture. This sums it up well - https://lnkd.in/gSmECFgW 3. Connecting people and communities with communal consumption rituals. Think of how hotpot is only great when shared! https://lnkd.in/grD7Vfws #futurism #innovation

Top Trends Spotted at THAIFEX – HOREC Asia 2024! Our event showcased the future of HORECA with groundbreaking trends that are set to revolutionise the industry: 1. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: From eco-friendly packaging to energy-efficient appliances, sustainability was a major theme. These innovations promise to reduce the environmental impact of the hospitality sector. 2. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀: Cutting-edge technologies like AI-powered customer service and smart kitchen solutions were highlights. These advancements are set to enhance operational efficiency and customer experiences. 3. 𝗣𝗹𝗮𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗖𝘂𝗶𝘀𝗶𝗻𝗲: The rise of plant-based options reflects a growing demand for healthier and more sustainable food choices. This trend is transforming menus and catering to diverse dietary preferences. Join us in embracing these trends and shaping the future of the HORECA industry! ❗ 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘁𝗼 𝗲𝘅𝗵𝗶𝗯𝗶𝘁 𝗻𝗼𝘄: https://lnkd.in/gQ3DvR_v #THAIFEXHORECAsia2025 #THAIFEXHORECAsia #TogetherForHORECA #THAIFEXHORECAsiaExhibitor

Explore the ever-changing landscape of consumer preferences and learn how businesses like FamilyMart adapt to meet evolving demands. Discover the power of agility and innovation in responding to emerging trends and driving long-term success. Ready to thrive in Japan's dynamic market? Let's make it happen together. #consumerpreferences #businessagility #familymart #newdays #japanmarketentry #businesslocalization