TONG Global

TONG Global

Advertising Services

London, England 6,522 followers

A cross-cultural agency closing the gap between brands and people in and out of China.

About us

The Chinese character TONG means to connect, inform, communicate, understand and make clear. Through award-winning consumer intelligence, strategic and creative services and access to our proprietary social commerce platform, we position brands with China's new generation of consumers and tastemakers. TONG Global is a team of bilingual experts bringing insights, inspiration and ideas from both sides of the world. We are driven by research, innovation and a passion for Chinese consumer culture. Our work involves surfacing unseen attitudes and behaviours, tracking emerging trends and harnessing market shifts in order to push into new creative and digital frontiers. Our brand partners include Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch and Heathrow Airport.

Website
https://www.tong.global/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2014
Specialties
Social Media, Digital Marketing, Chinese, Marketing, CRM, Weibo, WeChat, eCommerce, WeCommerce, WeChat eCommerce, Social Commerce, WeChat Pay, WeChatPay, Cross Border eCommerce, Chinese Social Media, Media Buying, and China Influencer Marketing

Locations

Employees at TONG Global

Updates

  • View organization page for TONG Global, graphic

    6,522 followers

    🥂TONG ConNext 10th Anniversary Recap! 🥂 ✨ Custom name tags & fortune sticks (with our best wishes) to kick off the night 🥢The best traditional Chinese cuisine from BAO  👏🏻 Adam Knight and James Campbell 甘吉 took us down memory lane, sharing how TONG Global was born 10 years ago and how far we’ve come 🍻 Gabriel Nicklin and Xuan WANG unveiled exciting plans for our next 10 years  📷 A nostalgic photo reel brought us back to our best moments It’s been a wild ride fuelled by the love and support of our talented TONG fam, best clients and partners. Cheers to the next 10 years! #TONGTurns10 

  • View organization page for TONG Global, graphic

    6,522 followers

    We're #hiring a new Activation Executive - Mandarin Speaker (Part Time) in our London Office. Apply today or share this post with your network! 🙋🏻♀️ Join TONG Global for: - The chance to work with some of the most well-known brands - Clear career development opportunities - An open and respectful working environment (we mean it) - Regular team socials and weekly snacks - Most importantly, the opportunity to become a full-time employee

  • View organization page for TONG Global, graphic

    6,522 followers

    Only five hours to go until our TONG ConNext 10th anniversary celebration! 🎂✨ A huge thanks to everyone joining us tonight, and a special shoutout to those who couldn't make it but sent their love from afar. This is going to be our most exciting night of the year as we celebrate this milestone with our TONG fam, partners, clients, and friends. We’re beyond excited! 🥂 🍾

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  • View organization page for TONG Global, graphic

    6,522 followers

    🏆 We have being shortlisted for the “Best Community Development” award in the Social Media category at the Digital Impact Awards. 👏🏻 Our CSSC (Chinese Student Social Club) project for iQ Student Accommodation has earned this recognition. A huge shout-out to our Activation Team, who have passionately dedicated the last five years to making this happen and also to our client for the opportunity and support. This validates our efforts to make Chinese students feel genuinely valued and connected, creating a home away from home. Results will be announced in mid-October - wish us luck. 🎉 

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  • View organization page for TONG Global, graphic

    6,522 followers

    It's a fantastic opportunity to discuss why brands should adopt a different approach to insights in China and how to tap into the market effectively. Join Miranda Yuan and Jack Porteous for a conversation on 5th September at 6PM (9 Soho Square) and meet professionals who also work in marketing and insights. Sign up link: https://lnkd.in/eragNfyH We look forward to seeing you there! 🙌🏻

    View profile for Mario Mucalo, graphic

    Software developer | Developing software solutions. On time. Within budget. Every time. | Father, husband, drums, chess, basketball

    What works on one market doesn't work on another. Especially in market research and brand awareness. In the Insights Chats 12 we'll have the privilege to hear Miranda Yuan and Jack Porteous from TONG Global discuss how and why brands should approach some things differently in China than Europe. Proud of my team at Peekator for putting Insights Chats up, it is a great place for all people from market research, insights, restech etc. to meet and exchange experiences in real life. Where and when? London, Soho (9 Soho Square), 5th September at 6PM! #insightschats #restech #marketresearch

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  • View organization page for TONG Global, graphic

    6,522 followers

    Join our exclusive webinar on 6th August 14:00 BST and get insider insights from: 💬 Jane McFadzean, Senior Director of Destination Marketing at Trip.com Group 💬 Vincent Wang, Forbes China Top 50 Influencer 💬 Jack Porteous and Laura Deng, TONG Global's Commercial Director and Associate Account Director Sign up link: https://shorturl.at/SjNPl Check out the detailed webinar agenda in our newsletter below:

    TONG Global x Trip.com: Capturing Chinese Luxury Travellers

    TONG Global x Trip.com: Capturing Chinese Luxury Travellers

    TONG Global on LinkedIn

  • View organization page for TONG Global, graphic

    6,522 followers

    We are so lucky to have had Xiaoqin Niu with us for 3 years! She is absolutely crushing every project she takes on for our PBSA clients. Since joining TONG, she has built a strong sales team that handles all enquiries from Chinese students and also implemented a bespoke sales CRM that provides a seamless customer journey for students and in-depth industrial insights for the operators. Her LinkedIn video series was specifically created to help PBSA industry professionals gain insights into student accommodation in the Chinese market. If you haven't checked it out yet, now is the time!

    View profile for Xiaoqin Niu, graphic

    Property and Student Housing Sales and Marketing Specialist

    3 year anniversary with TONG and I’m glad to say we are still in love ☀️

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  • View organization page for TONG Global, graphic

    6,522 followers

    TONG Webinar: Capturing Chinese Luxury Travellers in the UK and Europe 👉🏻 Sign up now: https://shorturl.at/SjNPl  Swipe left for more details. This webinar is designed for professionals in hospitality, luxury retail, real estate, fine dining, and related industries. Exclusive Offer: Attendees will receive early access to our report "Inside the Minds of Chinese Luxury Travellers: Europe and the UK". #chinesetravellers #luxuryconsumers #TONG

  • View organization page for TONG Global, graphic

    6,522 followers

    🛫 It's been a year and a half since China opened its borders, and outbound travel is surging, with an estimated 130 million trips planned for 2024. ⚽ Popular destinations across Europe and the UK are gearing up for a wave of Chinese travellers, fuelled by big events like the UEFA EURO and the Paris Olympics, alongside major Chinese holidays. 🚇 This surge presents substantial opportunities for businesses in the travel and hospitality sector, including hotels, luxury brands, fine dining establishments, travel agencies, and more. 👇🏻 Join our webinar to learn more about this massive audience and discover strategies to capture a share of this growing market. #chinamarketing #chinesetravellers

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