Recently, a food delivery giant posted on social media urging customers not to place orders during afternoon due to extreme heat. At first glance, this might seem like a considerate move to protect its delivery staff from harsh conditions. However, this gesture falls short of genuine care for its employees. If the company truly prioritized its employees' well-being, it would have suspended delivery services during the hottest hours of the day. Instead, the company chose to make a social media appeal, fully aware that those in need of food will continue to order regardless. This move appears more like a marketing strategy designed to enhance the company's image rather than a genuine effort to protect its workforce. Moreover, it could have offered higher incentives to its delivery personnel working in such challenging conditions. But again, it opted for a public relations exercise over substantive action. This pattern of behavior highlights a significant issue: the company's commitment to employee welfare seems to exist only on social media. True care for employees goes beyond performative acts on social platforms. It involves taking concrete steps to ensure their safety and well-being. Until companies back their words with real actions, their claims of being a caring company will remain just that—claims.
Malvika Rastogi
2mo
It's great to see a company prioritizing their staff's well-being by encouraging customers to avoid placing orders during peak heat hours in the summer. I hope they also implement measures like adjusting work schedules, providing cooling stations, and offering extra breaks to ensure their employees stay safe and comfortable.✌️
Naureen Khan
2mo
Agreed! 💯
Marketing/Branding/Client Servicing
2moNeedless to say, it is a marketing gimmick. The only intention of a social media post is to make customers sit up & notice. But the ambition is to make everyone feel that the company priotize it's employees well being and they care about them. Which most of the organization does not. Even if 1% of the employers, gets encouraged to be more affectionate towards its employees it is still a sucess. It is still a success to keep that thought and promote that thought. How that company treats its employees beneath any social media post is still hidden.