Akshay Punja’s Post

The global Sports Technology market was valued at US$ 26750 million in 2023 and is anticipated to reach US$ 48290 million by 2030 witnessing a CAGR of 8.3% during the forecast period 20242030. #SportsTech #GlobalMarket #WearableDevices #SmartStadiums #Esports #SportsAnalytics #DataDrivenSports #AIinSports #VRinSports #ARinSports

Can you imagine a championship in which the distinction between Olympics and Paralympics is no longer relevant? What I thought was going to be a "meh" movie, just good enough to scratch my itch of going to the cinema after the August movie drought, ended up expanding my imagination for how technology can be applied to sports, and level the playing field for athletes with different types of abilities.  #ESports #FutureOfSports #PurposefulTech

2024 Olympics: More than sports, a stage for brand strategies🏅🌍 The 2024 Olympics were a historic return of the games to Paris after 100 years and a milestone in the way brands position themselves, innovate and interact at the largest sporting event in the world. A record 83 brands sponsored the event with partnerships that went beyond the competitions. The strategies were as diverse as the sports at play. Giants like Airbnb, Samsung, Nike and P&G found unique ways of being present inside and outside the arenas. These are some brands that stood out: https://lnkd.in/dDmN8U87 #Talquimy #2024Olympics #brandstrategy #sportsmarketing #branding

Which canopy will be best suitable for which sport? Choosing the right canopy for a specific sport involves considering various factors such as the sport's requirements, the number of participants, the venue, and weather conditions. Here are recommendations for canopies based on different sports. Cricket: Recommended Canopy: Large, durable, and easily customizable canopies. Why: Cricket matches often involve a sizable number of players and spectators. A large canopy provides ample shade for both teams and spectators. Customizable options allow for branding and team colors. Football: Recommended Canopy: Open-sided or partially enclosed canopies. Why: Soccer matches involve continuous movement, and players may need shade without feeling enclosed. Open-sided canopies offer shade while maintaining an open atmosphere. Partially enclosed canopies provide additional protection. Tennis: Recommended Canopy: Single or double-sided canopies with UV protection. Why: Tennis matches require focused gameplay, and players benefit from shade between sets. Canopies with UV protection ensure a comfortable environment for players and spectators. Multi-Sport Events: Recommended Canopy: Modular and customizable canopies. Why: For venues hosting multiple sports, modular canopies allow flexibility. They can be adjusted to cover different areas based on the sports being played. Elevate your sports club's experience with Iris Canopies. https://g.co/kgs/MMd3tMj# . . . #SportsVenueCanopies #StadiumAwnings #AthleticShades #OutdoorEvents #CustomSportsAwnings #GameDayCanopies #EventShadeSolutions #CanopyInnovation #SportsAwning #VenueCanopies #SportsIndustry #EventBusiness #GameDayExperience #SportsDesign #EventPlanners #SportsSuccess #StadiumTrends #EventExperience #VenueOwner #EventManager #StadiumDirector #SportsCEO #VenueManager #EventLeadership #GameDayOperator #SportsLeaders #stadiumowner

The Olympics are not just about the games anymore! Discover how TikTok is capturing the behind-the-scenes magic of the Games and fueling a new wave of excitement. Dive into this article for an inside look at how Olympians are expressing their personality and showing their experience beyond the confines of their events. 🏅📱 #Olympics2024

One of 2023’s most prominent trends came in the form of a simple sport with a sour name: Pickleball. Now it looks like the pickleball craze is fueling interest in other racket sports, too. In this week’s Amazon Market Watch, we explore just how popular pickleball products were on Amazon in 2023 and look ahead at which other sports will be trending in 2024. Will pickleball continue to rule the court, or will its popularity be overtaken by other sports? Read the blog to learn more about... 🤾♀️ The pickleball phenomenon: Sales were up nearly 120% in 2023, with brands like Joola, Mten, and Franklin Sports leading in market share. 🏓 Padel makes a move: Is padel set to dethrone pickleball as America’s fastest-growing sport? Brands like Adidas, Head, and Babolat are betting yes and seeing major sales growth in this niche. 🏸 Badminton sparks an unexpected trend: While badminton equipment sales saw modest YoY growth, Amazon searches hint that the sport is driving interest in another category: Clothing. See what the data says about 2024 trends here: https://bit.ly/4aOnnFn

🏅✨ Excited for Paris 2024? Discover the 5 Olympic trends reshaping sports, advertising, and culture! From urban leisure sports like skateboarding and breakdancing to athletes promoting sponsors, these Games are embracing Gen Z and Millennials like never before. 🌍🔥 #Paris2024 #OlympicTrends #GenZ #Millennials #SportsMarketing

Racquet sports are experiencing a renaissance, blending competition, fitness, and social connection like never before. 🎾 Our latest blog by Hannah Tooker, SVP of Customer Engagement & Experience, features insights from our RacqueTrends Report with RacquetX and explores the soaring popularity of tennis, pickleball, and padel. Discover the trends reshaping the industry here: https://lnkd.in/gHWTdrwe

The earth is shaking in the world of extreme and action sports 🏂🎿 ❌ X Games, the leading action sports competition for 30 years, will introduce a new global, team-based format in 2026 called the X Games League (XGL). This format will provide a year-round international competition calendar, with new commercial opportunities to accelerate the overall growth of the X Games. At the core of this development is the objective to secure a sustainable future for X Games athletes and build a global business that will serve fans, investors, and commercial partners. ❄️ At the same time, Shaun White, three-time snowboarding Olympic champion and 13-time (+ two in skateboarding) X Games gold medalist 🥇 , announced the launch of The Snow League, debuting in winter 2025. This professional winter sports league and global competition format for snowboarding and freeskiing aims to provide winter sports athletes with the most straightforward opportunity to support themselves through competition, as well as a path to being crowned world champion. 💡 Both of these interesting developments lean on the insight that most major sports have a league of some kind. They allow fans to follow storylines as they develop from game to game or stop to stop, crowning an overall winner at the end of the season. Sports fans truly identify with that format. We’ve witnessed sports explode in popularity when they’ve been elevated in such a way that fans can follow along, from US major leagues to Formula 1 and WSL, just to name a few. 🤩 It's super interesting to see how this unfolds and what we will see around media rights, distribution plans, commercial opportunities, and fan engagement. As a fan of extreme sports, I’m enthusiastic about the athletic performances and hope to see these events live as well.

The Olympic Games is a powerful way for audiences to learn about a sport. Its global reach, inspirational stories, national pride and increased accessibility create a fertile ground for promotion to grow interest and attract new audiences to a sport. Reality check: does this really happen? I've written a few words about the importance for a sport to lean into what makes it 'meaningfully different' to leverage the reach and brand strength of the Olympic Games. Those that understand and communicate their meaningful difference will create more sustainable growth. Those that don't may face the same challenges come LA28... #sportsmarketing #Paris2024 #Olympics