🌟 IDLI DOSA Supremacy: The Recipe for Success Behind iD Fresh Food (India) Pvt. Ltd. As a half South Indian living away from home, the thought of missing my mom's delicious idlis and dosas was a constant pang. However, thanks to ID, recreating those flavors became a breeze, even in Bengaluru. But How ID has swooned away the market In 2006, ID emerged from humble beginnings in a small unit in Bengaluru. Recognizing the soaring demand for quality idli-dosa batter, the founders embarked on a mission to redefine the market. What set ID apart was its unwavering commitment to transparency and quality, eschewing preservatives and soda in favor of natural ingredients like dal, rice, and fenugreek. Innovating with Integrity: ID's Winning Strategies :- ID's journey to dominance has been fueled by a dedication to three core principles: 1) Consistent Quality: Ensuring a delightful taste experience year-round. 2) Accessibility: Making their products readily available to consumers. 3) Natural Ingredients: Pledging zero preservatives and stabilizers for purity. Elevating the Experience: ID's Innovations Beyond batter, ID has revolutionized the culinary landscape with ingenious creations like squeeze-and-fry vada batter creating holes by itself which was a pain point, ready-to-eat chutneys, butter glue stick to have better toasts. Their commitment to innovation extends even to packaging, with innovations like sealed triangles for parathas to avoid cutting of edges. Building Trust, One Bite at a Time: ID's Marketing Strategy Unlike conventional food brands, ID eschews celebrity endorsements in favor of heartwarming campaigns centered on familial bonds. Their print ads, like the "turn the page" initiative leading to live factory visit link, offer a glimpse into their ethos of trust and transparency. 💼 Setting New Standards: ID's Logistics and Social Initiatives ID's logistical prowess is unmatched, with pre-fermented batter ensuring freshness and flavor on arrival. Moreover, their "trust shops" in Mumbai and charitable endeavors during crises like COVID underscore their commitment to community and trust-building. In a world where authenticity and trust are scarce commodities, ID stands tall as a beacon of quality and innovation. I can write a lot, but now i feel the urge to have my plate of Idlis with Piping hot sambhar, courtsey ID... 😉 iD Fresh Food (India) Pvt. Ltd. #marketing #packaging #trust
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Fruits pack a punch in India’s mocktail market Full Article Link >>> https://lnkd.in/gvG9zmUV CHENNAI: Fuelled by a shift to healthier choices and ease of consumption, readymade punches and mocktail companies using ‘natural’ ingredients — from fruits and roots to herbs and spices — are making a foray into India’s beverage market .From boozy highs and soda burps, party animals are switching their loyalties to fruity concoctions. According to […] . . Latest IND . . . . #trendingnews #newstrending #trendingtopicnews #lifestyle #business #news #healthylifestyle #smallbusiness #supportsmallbusiness #lifestyleblogger #luxurylifestyle #businessowner #businesswoman #smallbusinessowner #businessnews
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Chitale Bandhu's Master Blaster Move: Mini Bakarwadi Takes on the Snack Market #PUNEPANDA #AAJKUCHTOOFANIFOODI A Game-Changer in the ₹20 Snack Segment Chitale Bandhu Mithaiwale has made a significant move in the snack market with the launch of their Mini Bakarwadi pack, priced at just ₹20. This strategic move, endorsed by the Master Blaster himself, Sachin Tendulkar, is poised to disrupt the existing landscape of the ₹20 snack segment. A Direct Challenge to Established Brands This Mini Bakarwadi pack directly challenges established snack brands like Haldiram's, Balaji Wafers, Bhikaji, and other local and national players. While Haldiram's already offers a mini Bakarwadi pack, this new offering from Chitale Bandhu, with the added star power of Sachin Tendulkar, presents a strong competitor. Balaji Wafers, primarily known for potato chips, does not currently have a similar offering. Product Details Product Chitale Bandhu Mini Bakarwadi Price ₹20 Weight 50 grams Manufactured by Chitale Bandhu Mithaiwale, Post Ranje, Taluka Bhor, District Pune City Packing Material Manufactured by Veedee Enterprises, Umbergaon, Valsad, Gujarat The Bakarwadi Advantage Chitale Bandhu's Mini Bakarwadi offers a unique advantage: it's a well-established and beloved traditional Indian snack. This gives it a distinct edge over typical potato chips and other namkeen snacks. The ₹20 price point makes it an incredibly attractive option for consumers looking for a quick and tasty snack. Will Bakarwadi Masala Chips Be Next? With Balaji Wafers and Lay's dominating the potato chip market, the question arises: will they respond by introducing their own Bakarwadi-flavored potato chips? This could be a significant development in the snack market, blending traditional and modern flavors. A Winning Combo: Taste and Value The Mini Bakarwadi pack is not just about affordability; it's about delivering a quality snack at a great price. It's the perfect accompaniment for tea or coffee, satisfying those mid-meal cravings. This Business Post by BIGOBASKET University of Sales SALESACHIN #ChitaleBakarwadi #SachinTendulkar #MasterBlaster #MiniBakarwadi #20RupeesSnack #Namkeen #IndianSnacks #FMC https://lnkd.in/dV628rif Bikaji Foods International Ltd. - India Balaji Wafers Pvt.Ltd.
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Aacharan Enterprises Pvt. Ltd. is a Foods subsidiary of Miraj Group India. In the wake of a new millennial, the group took an endeavor to branch out into an Foods division. Having incepted only in the year 2003, the company holds a major grasp in the snacks segment. Initially envisioned as a tea brand, the company is now at the ace of its production and has evolved as one of the most competitive Foods Branch. Also, one of the major distinguishers of the product is its innovative spout packaging, the very first of its kind. In less than 10 years, the company was breaking records by penetrating the rural and semi-urban regions pan India. As for today, Aacharan Enterprises Pvt. Ltd. has expanded its snack line-up breaking into 18 varieties of Namkeens itself. Moreover, the company has various wafers, sticks, fryums, sweets and other tit-bits ranges. The company has embarked on new height in the "Ready to Eat" segment with delicious Khakra and Parathas, "Ready To Cook" with healthy Daliya, Khichdi, Dal-Chawal, Poha, Upma, and many more products. Along with this line up are "Instant-mix" and "Packaged Spices" products. The subsidiary is also into the quality of Premium Rusk and Milk Toast. Aacharan Enterprises is an assurance of quality. It is an ISO 22000:2005 certified company, where all the food items are FSSAI and Halal certified. With the latest technology and advanced equipment, the company is unprecedented in the processing and packaging of the product by automating the whole cycle of production. The company is already a regional leader with its leader-position PAN India. #foodie #instafood #foodphotography #foodstagram #yummy #foodblogger #foodlover #instagood #love #delicious #follow #like #healthyfood #homemade #dinner #foodgasm #tasty #photooftheday #foodies #restaurant #cooking #lunch #picoftheday #bhfyp #foodpics #instagram #healthy #chef https://lnkd.in/dgB4hT2A https://lnkd.in/dgB4hT2A https://lnkd.in/dgB4hT2A https://lnkd.in/dgB4hT2A https://lnkd.in/dgB4hT2A
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Embracing Natural Colours: A Healthier Choice for the Food Industry Recent raids on restaurants in Hyderabad/ bangalore have highlighted a critical issue: the widespread use of artificial colours in food. This has led to a significant regulatory change, with a ban on artificial colours in meat products like kebabs. I view these developments as a pivotal moment for our industry. These measures are not just about compliance but about prioritizing consumer health and safety. In line with this shift, CUISINARY is proud to introduce our new range of natural colours. Why Choose Natural Colours? 1. Healthier and Safer: Our natural colours are derived from fruits, vegetables, and plants, avoiding the health risks associated with synthetic dyes. They ensure that food is not only visually appealing but also safe to consume. 2. Regulatory Compliance: Using our natural colours helps businesses adhere to new regulations, avoiding potential legal and reputational risks. 3. Sustainable: We are committed to sustainability. Our natural colours are not only better for consumers but also for the environment. 4. Versatile and Reliable: Our products work across various applications without compromising on taste or quality. Leading the Change At Symega, we are dedicated to innovation and quality. Our team has developed these natural colours to meet the highest standards, offering a vibrant and safe alternative for the food industry. Explore the benefits of our natural colours by reaching out to me or my team. Let’s work together to create a healthier and safer food landscape. Join us in embracing a brighter, natural future for food.
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In the bustling city of Bengaluru, the story of iD Fresh Foods began with a simple yet powerful idea: to bring fresh, homemade-like food to every household. Founded by PC Musthafa and his cousins in 2005, iD Fresh Foods has transformed from a small kitchen to a leading food brand worth ₹3,000 crore. The inception of iD Fresh Foods is rooted in the modest beginnings of Musthafa P. , whose father earned a mere ₹10 a day. And Musthafa’s entrepreneurial spirit was kindled by a desire to make a significant impact. Initially, iD started as a cloud kitchen, supplying READY-TO-EAT packaged food to local stores. The primary products were idli and dosa batter, staples in South Indian households. The QUALITY and CONVENIENCE of iD’s products quickly caught on. By 2007, the company moved from manual production to mechanized processes, ensuring consistency and hygiene. This shift marked the beginning of rapid growth, enabling iD to scale production and meet increasing demand. In 2012, the company achieved a significant milestone by reaching a turnover of ₹100 crore. By 2017, iD Fresh Foods entered the INTERNATIONAL MARKET, starting with the Middle East. Despite the pandemic, iD continued its growth trajectory in 2020, expanding its product line and market reach. Today, iD Fresh Foods is valued at ₹3,000 crore, with a presence in 45 cities across India and the Middle East. iD’s product INNOVATION lies in SIMPLICITY and AUTHENTICITY. From idli and dosa batter to parotas, chapatis, and paneer, each product resonates with the taste of homemade food. Building trust through TRANSPARENCY has been key. iD’s focus on using natural ingredients without preservatives has earned them a loyal customer base. Leveraging TECHNOLOGY for production and supply chain management has enabled iD to maintain high standards and meet growing demands efficiently. Over the years, iD Fresh Foods has gone onto adopt SUSTAINABLE practices, from eco-friendly packaging to reducing food waste, reinforcing their commitment to the environment. The story of iD Fresh Foods is a great example of how humble beginnings, a clear vision, and unwavering commitment to quality can lead to extraordinary success. So what's your experience with iD Fresh Food (India) Pvt. Ltd. products? ------------------------ Kick-starting a new series " SamparkSeSampark Brand Story Of The Week" covering some of the biggest success stories we see around us each day. Do comment & tell us which other brand you would like me to talk about in the subsequent weeks 👍👍 #SamparkSeSampark #BrandStoryOfTheWeek #iDFreshFoods #StartupSuccess #Business #Growth #Entrepreneurship
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Magic Meat: A Culinary Revolution in Hazaribagh, Jharkhand Bringing Freshness and Convenience to Your Doorstep In the bustling city of Hazaribagh, Jharkhand, a gastronomic transformation is underway. Magic Meat, a trailblazing online meat delivery company, is rewriting the rules of meat shopping. Let’s dive into the juicy details of this culinary adventure. The Birth of Magic Meat Magic Meat was born out of a simple yet powerful idea: to make high-quality meat accessible to every household in Hazaribagh. Here’s what sets them apart: 1. The Online Advantage In a world where everything is just a click away, why should meat shopping be any different? Magic Meat brings the meat shop to your screen. With a few taps on your phone or clicks on your computer, you can explore their extensive range of products. 2. Freshness Guaranteed Magic Meat takes freshness seriously. Their meat is sourced directly from trusted shops and suppliers. From succulent chicken to tender mutton, each cut is carefully inspected to meet the highest standards. Say goodbye to the uncertainty of traditional meat markets! 3. Customization at Your Fingertips Whether you’re hosting a barbecue or preparing a family feast, Magic Meat caters to your needs. Choose your preferred cuts, marinades, and portion sizes. Want boneless chicken thighs or mutton ribs chops? They’ve got it covered. It’s like having a personal meat shop on speed dial. 4. Hygiene First Hygiene is non-negotiable. Magic Meat adheres to strict hygiene practices throughout the supply chain. Their state-of-the-art storage facilities ensure that your meat arrives fresh, clean, and ready for cooking. 5. Doorstep Delivery No more jostling through crowded markets or waiting in long queues. Magic Meat delivers right to your doorstep. Imagine the convenience of receiving a neatly packed box of meat without leaving your home. 6. The Hazaribagh Connection Magic Meat’s roots run deep in Hazaribagh. As a new concept in the city, it’s creating a buzz among food enthusiasts. Families, , and foodpreneurs are embracing this modern approach to meat procurement. The Future of Meat Shopping Magic Meat isn’t just a business; it’s a movement. As more people discover the joys of online meat shopping, the traditional meat shop may soon become a relic of the past. Magic Meat is leading the charge, one succulent steak at a time. So, the next time you crave a juicy chicken curry or a sizzling kebab, let Magic Meat work its magic. Because great meals start with great ingredients. Magic Meat (Born to eat)
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From Homemade Recipe to ₹1000 Cr Dream: The Inspiring Rise of Lahori Zeera in India's Beverage Market! Lahori Zeera is a remarkable success story in India's beverage industry, exemplifying how a traditional kitchen recipe can transform into a thriving business. Founded in 2017 by cousins Saurabh Munjal, Nikhil Doda, and Saurabh Bhutna, the inspiration for Lahori Zeera originated from a homemade cumin-based drink crafted by Nikhil. Recognizing a market gap for natural, non-alcoholic beverages, the trio established Archian Foods, the parent company of Lahori Zeera. NAVBHARAT TIMES The brand's unique flavor quickly gained popularity, offering a refreshing alternative to traditional beverages like tea, coffee, and colas. Initially available in Punjab, Haryana, Delhi, and Uttar Pradesh, Lahori Zeera expanded to eight additional states by 2022, supported by a robust network of over 500 distributors. The company diversified its product range to include flavors such as lemon, raw mango, shikanji, and tamarind. By 2022, the company was producing over 2 million bottles daily. NAVBHARAT TIMES Financially, Lahori Zeera demonstrated impressive growth, achieving revenues of ₹80 crore in 2021, which surged to ₹250 crore in 2022. The company set an ambitious target to reach ₹1,000 crore in revenue. NAVBHARAT TIMES In April 2024 alone, the brand recorded ₹60 crore in net revenue, aiming for ₹600 crore in net revenue and ₹800 crore in gross revenue for the year. This growth was supported by an expanded distributor base, increasing from 1,000 to over 1,600, and the establishment of a new manufacturing plant in Vapi to serve western and eastern markets. SNACKFAX Lahori Zeera's success underscores the potential of blending traditional flavors with modern business strategies, effectively catering to the evolving preferences of Indian consumers. #facts #lahori
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