Akshayy Purrohiit’s Post

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Senior Brand Manager at OM Bhakti- Adding purity to your prayers

🌟 IDLI DOSA Supremacy: The Recipe for Success Behind iD Fresh Food (India) Pvt. Ltd. As a half South Indian living away from home, the thought of missing my mom's delicious idlis and dosas was a constant pang. However, thanks to ID, recreating those flavors became a breeze, even in Bengaluru. But How ID has swooned away the market In 2006, ID emerged from humble beginnings in a small unit in Bengaluru. Recognizing the soaring demand for quality idli-dosa batter, the founders embarked on a mission to redefine the market. What set ID apart was its unwavering commitment to transparency and quality, eschewing preservatives and soda in favor of natural ingredients like dal, rice, and fenugreek. Innovating with Integrity: ID's Winning Strategies :- ID's journey to dominance has been fueled by a dedication to three core principles: 1) Consistent Quality: Ensuring a delightful taste experience year-round. 2) Accessibility: Making their products readily available to consumers. 3) Natural Ingredients: Pledging zero preservatives and stabilizers for purity. Elevating the Experience: ID's Innovations Beyond batter, ID has revolutionized the culinary landscape with ingenious creations like squeeze-and-fry vada batter creating holes by itself which was a pain point, ready-to-eat chutneys, butter glue stick to have better toasts. Their commitment to innovation extends even to packaging, with innovations like sealed triangles for parathas to avoid cutting of edges. Building Trust, One Bite at a Time: ID's Marketing Strategy Unlike conventional food brands, ID eschews celebrity endorsements in favor of heartwarming campaigns centered on familial bonds. Their print ads, like the "turn the page" initiative leading to live factory visit link, offer a glimpse into their ethos of trust and transparency. 💼 Setting New Standards: ID's Logistics and Social Initiatives ID's logistical prowess is unmatched, with pre-fermented batter ensuring freshness and flavor on arrival. Moreover, their "trust shops" in Mumbai and charitable endeavors during crises like COVID underscore their commitment to community and trust-building. In a world where authenticity and trust are scarce commodities, ID stands tall as a beacon of quality and innovation. I can write a lot, but now i feel the urge to have my plate of Idlis with Piping hot sambhar, courtsey ID... 😉 iD Fresh Food (India) Pvt. Ltd. #marketing #packaging #trust

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